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Responsible Creativity, (or Leonardo in Hope *) Workshop on people-centered & future-focused idea generation for the Startup Lab / University of Trento October 11-13, 2013, Trento, Italy Slava Kozlov, Summ( )n, The Netherlands
* ‘Hope’ is the name of the filter used to crate the image above; my goal is to show that one needs a bit more than a ‘creative filter’ to match the creativity of Leonardo.
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The following slides had been presented during the three-day workshop in the C-Lab of the University of Trento, Trento, Italy. The general flow of the presentation and its individual components are subject of copyright by Summ( )n. The images used in this presentation are for educational purposed only, and their subsequent copyrights remain with their authors and comply with a fair use policy.
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Not ‘Wild’ and ‘Artistic’ Kre@tivity …
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Exploring Futures
Transforming Minds
Understanding People
The new
…but a way to create the meaningful and relevant ‘new’
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Who’s me? (what I am strong in)
Why am I here? (what I want to learn)
5 min!
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Exploring Futures
Transforming Minds
Understanding People
The new
Day 1
Day I1
Day I1I
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Information: cases,
methods, tools
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Learn your new role
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15 min! Express your role in form of poster
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Ambient Experience Hospital
Shining pictures of sophisticated���medical equipment
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Real contexts are more complex, messy and tense
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Putting yourself in the physical context, ���gathering multiple streams of information
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Developing vivid representations of people ���
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Reconstructing people’s experience flows
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Developing the first scenarios of possible solutions
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The solutions that enhance people’s experiences
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Applying them to multiple care cycles
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Translating to another contexts ���(e.g., Boarding experience at the Schiphol Airport)
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Ambient Experience Hospital
What are the lessons?
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Some ‘take-aways’
Placing yourself in the real context of activities Gathering ‘rich data’: stories, pictures, videos Reconstructing complex networks of activities
Read more: www8.healthcare.philips.com/ae/
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LiMe (Living Memory)
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A bit of background…
Imagine the year 1995…
What if IT technology
destroys our human relationships?
Joint research project:
• Philips Design • Queen Margaret University College
• Domus Academy • Imperial College of Science • Universite Rene Descartes
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Living Memory: Ethnography of neighborhood's ‘social memory’
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Living Memory: Ethnography of neighborhood's ‘social memory’
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‘Memory Tree’: A model of collective memory…
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… but also an inspirational metaphor
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Intuitive human – and humane – interface
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Intuitive human – humane – interface
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Intuitive human – humane – interface
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Not a computer, but a familiar table in a café…
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LiMe (Living Memory)
What are the lessons?
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Some ‘take-aways’
Observing activities in real-life physical and social context Proposing an inspirational metaphor Developing appropriate solutions, introducing new technology, ���but not disrupting existing social systems
Read more: http://www.idemployee.id.tue.nl/g.w.m.rauterberg/ movies/living%20memory/living%20memory%20material.htm
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Consumers���(consumer research)
Customers ���
(customer studies)
Users ���(UX=User Experience)
People ���
(Understanding People)
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n
What people
say
do/use
think feel value
What we do understand people:
surveys interviews
focus-groups
observations
co-research
rich data: stories, images, videos
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Surveys & Questionnaires
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… often fail to inspire new ideas
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Focus Groups
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Observations in real live contexts
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Gathering rich data in dialogue with people
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Helping people to express their ideas
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Co-researching life of people together with them
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Team 1
Team II Team III
Time to play!
Team IV
Team V Team VI
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Improving wake-up experience
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20 min! Plan and conduct your ‘people research’
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Discuss your findings, visualize key insights, mind-map first ideas
10 min!
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Create first prototype
Prototyping ���toolkit
15 min!
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Philips Living Colors
This case of co-developing solutions together with people was presented ���in the the beginning of the second day
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Started as the “engineers’ experiment”
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Placed in homes of real people
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Life of the prototype in people’s homes
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Unexpected usage – both challenge and opportunity
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Resulted in a new set of features and functionalities
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From products to toolkits in the people’s hands
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Rethinking interaction, transforming experience
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Rethinking interaction, transforming experience
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Rethinking interaction, transforming experience
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Philips Living Colors
What are the lessons?
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Some ‘take-aways’
Turning technology push into people ‘pull’ Observing real-life examples of use (and abuse) Co-designing with people – and enabling co-creation
Read more: www.livingcolors.philips.com
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Exploring Futures
Transforming Minds
Understanding People
The new
We summon the futures. For you to play with them now. www.summn.com
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Prior to Summ( )n, Slava worked for ten years with the Strategic Future Design team of Philips Design, a design house of Philips Electronics in the Netherlands. He participated in numerous future studies to explore scenarios of the possible developments for enterprises, industries and regions, supporting strategic design and innovation of products, services, systems and brands.
Slava Kozlov is a co-founder and director of Summ( )n, the Netherlands-based collective that supports companies and organizations in their strategic innovation initiatives. Summ( )n provides in-depth understanding of people’s behavior and values today and explores the societies and cultures of tomorrow, helping to change personal and collective mindsets using ‘serious games’ and other transformative techniques.
We summon the futures. For you to play with them now. www.summn.com
Slava led/participated in a range of large-scale research projects, including design and development of ‘smart environments’and intelligent interfaces’ (such Ambient Intelligence and the Internet of Things) and numerous design explorations, supporting Experience Design, Design Probes and Co-Design/Co-Creation practices. He developed a range of novel methods and tools to conduct contextual research, future studies, cross-cultural and multi-stakeholder analysis, and to enable collaborative, participatory design (from co-research to co-creation). He was one of the pioneers of using 3D virtual worlds and MMORPGs in research, and actively employs serious games and social web for research, innovation and transformation.
Slava is one of the first members of the European Council of the IoT (Internet of Things), and currently a mentor with the star-up accelerator TechPeaks (Trento, Italy) and HighTech XL startup bootcamp in Eindhoven, the Netherlands. He is an advisor for the social innovation hub iX-Kerala (Trivandrum, Kerala, India) and together with Summ( )n a member of a global design research network Reach.