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Resources to Support the MN Food Ecosystem
New Uses Forum 2019Accelerating Ag Innovation and Investment
Jen Wagner-LahrSenior Dir. of Innovation and Commercialization
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Brian EricksonMarketing Program Manager, MN Dept. of Agriculture
New Uses Forum 2019Accelerating Ag Innovation and Investment
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AURI New Uses Forum2019
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Minnesota Department of AgricultureCommissioner, Thom Petersen
Assistant Commissioner, Whitney PlaceAg Marketing & Dev. Div. (AMDD): Director, Paul
HuguninMarketing Section Supervisor, Emily Jerve
Programs:- Economic Research- Int’l Trade & Export
Promotion - AGRI - New Markets
Program!Brian Erickson
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AGRI - New Markets Program
An economic development tool and “pull strategy” for Minnesota agricultural products, aimed at driving food & beverage business development in Minnesota
We support startups and work to create competitive advantage for “scaling” food companies in regional, national & international markets
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Cost Sharing (Demos & Tradeshows)
•50% cost-sharing reimbursements for in-store demos & B to B trade events
•Up to $4,000/co/year available for MN-made products
•While the money lasts (~$250,000)
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Minnesota Pavilions• Provide competitive advantage for “scaling” MN
Food & Bev Co’s in regional, national & international markets by increasing ROI for participants (sales & distribution)
• Increase investment and retention in BD in Minnesota and Minnesota companies (DEED/GMSP partnership, Mingles with Grow North)
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Fake ittill you
make it?
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Esra KucukciftciPricing Innovation LLC
New Uses Forum 2019Accelerating Ag Innovation and Investment
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PRICING INNOVATIONS
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22
Channel & Distribution
Structure
Product Line & Brand Structure
Competitive & Cost Structure
Packaging & Pricing Structure
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23Food for thought…
Without knowing how much you can charge for your offering, you can’t know what costs you should incur to make a profit
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24Food for thought…
- $500K company with $100K margin?
- $2MM company with $100K margin?
Do you know the difference between the two operations?
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25Food for thought…
What’s remarkable about your product?