![Page 1: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/1.jpg)
Feel the LOVE: Managing Online
Reputation for your Business
Feel the LOVE: Managing Online
Reputation for your Business
Shashi BellamkondaSocial Media Swami
Network Solutions
Shashi BellamkondaSocial Media Swami
Network Solutions
@shashib 1
![Page 2: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/2.jpg)
Thanks! Glad to be hereThanks! Glad to be here• Come by our nsMobile
Lounge #109 @ #BWENY
• Download our Mobile Marketing eGuide http://bit.ly/smbmobile
• Join us at NYC404, meet Gary Vaynerchuck
2
![Page 3: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/3.jpg)
Objective: Win Favor from the
Public
Objective: Win Favor from the
PublicBridge the gap:• Who we are• Who we say we are • Who the public thinks we are
3
![Page 4: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/4.jpg)
Changing CommunicationChanging Communication
4
![Page 5: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/5.jpg)
Real-timeReal-time
![Page 6: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/6.jpg)
4 Point Social Media Strategy
4 Point Social Media Strategy
• Brand / Reputation Management• Connecting with Customers• Community Outreach• Get new business
6
![Page 7: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/7.jpg)
Following this Mantra Following this Mantra
Photo: courtesy: http://flickr.com/photos/metrojp/92038203
/
LISTENPARTICIPATE
Photo Courtesy: http://flickr.com/photos/redcarpet/50339
009/
CONTRIBUTE
Photo Courtesy: http://flickr.com/photos/presta/12983283
6/
![Page 8: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/8.jpg)
Get Your Engagement Ninjas Ready
Get Your Engagement Ninjas Ready
8
Source : http://www.flickr.com/photos/jeyhun85/4684047177/
![Page 9: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/9.jpg)
Tactical Manifesto Tactical Manifesto
• Monitor brand• Communicate• Answer customers• Use quick response tools• Community Outreach
9
![Page 10: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/10.jpg)
Reactive or ProactiveReactive or Proactive
10
![Page 11: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/11.jpg)
Reactive RightReactive Right
11
![Page 12: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/12.jpg)
10 Trends10 Trends
12
![Page 13: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/13.jpg)
1: Thought Leadership Conversations
1: Thought Leadership Conversations
• Beyond Brand terms• Topics customers care about
Picture credit http://www.flickr.com/photos/cambodia4kidsorg/3789714840/sizes/o/
13
![Page 14: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/14.jpg)
2: Community Building through Content
2: Community Building through Content
14
![Page 15: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/15.jpg)
3: Extend your Brand 3: Extend your Brand
• Contribution from the community
• Contribute to other blogs
15
![Page 16: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/16.jpg)
4: Local Events4: Local Events
Get Involved
16
![Page 17: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/17.jpg)
5: Social Research5: Social Research
17
![Page 18: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/18.jpg)
6: Real Time Virtual Events
6: Real Time Virtual Events
TweetchatsLivestream
18
![Page 19: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/19.jpg)
7: Transparency During Crisis
7: Transparency During Crisis
Don’t leave people in the dark
19
![Page 20: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/20.jpg)
8: Advisory Board8: Advisory Board
20
![Page 21: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/21.jpg)
9: Outreach to Senders9: Outreach to Senders
People who send people to spendThank you Carol Roth author The Entrepreneur Equation
21
![Page 22: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/22.jpg)
10: Multimedia Story Telling
10: Multimedia Story Telling
22
![Page 23: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/23.jpg)
Network SolutionsStrategy
Network SolutionsStrategy
23
![Page 24: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/24.jpg)
Humanize the BrandHumanize the Brand
http://www.flickr.com/photos/kyeung808/3851709164/sizes/l/
![Page 25: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/25.jpg)
Network Solutions Listening Post
Network Solutions Listening Post
Tools
25
![Page 26: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/26.jpg)
Blogs = new audience Organic traffic Link back Guest posts Foster community Conversation Useful for crisis response
Community Building Through Content
Community Building Through Content
26
![Page 27: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/27.jpg)
Guest Posts Help BrandGuest Posts Help Brand
27
![Page 28: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/28.jpg)
Breaking Bread with CommunityBreaking Bread with Community
28
![Page 29: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/29.jpg)
Small Business Success Index
Small Business Success Index
• Assesses the current state of the U.S. small business• Sponsored in conjunction with the Robert H. Smith School of Business• Offers insight to the future of small businesses, helping them plan for
their futures and assess their current needs• Six key dimensions:
• Capital Access• Marketing & Innovation• Workforce• Customer Service• Computer Technology• Compliance
• Network Solutions and CRT/tanaka developed a targeted promotion plan to generate media mentions online
29
![Page 30: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/30.jpg)
Real-time Media: Tweetchats
Real-time Media: Tweetchats
30
![Page 31: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/31.jpg)
Livestream: Mobile Marketing for Small
Business
Livestream: Mobile Marketing for Small
Business
http://bit.ly/smbmobile
31
![Page 32: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/32.jpg)
Maintaining Reputation Amidst Crisis
Maintaining Reputation Amidst Crisis
• Created an online forum to provide information to merchants and customers.
• Generated over 50+ blog posts, which Network Solutions team responded.
• Applauded by many for use of social media in crisis management support.
![Page 33: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/33.jpg)
Network Solutions Social Media Advisory Board
Network Solutions Social Media Advisory Board
33
![Page 34: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/34.jpg)
Influencer Outreach / Brand Efforts
Influencer Outreach / Brand Efforts
34
• Only 8% of people we engage in conferences are customers
• Customers who attend our conferences/ engage with us have a high per year ticket price
• Conferences generate inbound links• 500 small business attended the
GrowSmartBiz conference
![Page 35: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/35.jpg)
Storytelling Using VideoStorytelling Using Video
35
![Page 36: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/36.jpg)
ResultsResults
![Page 37: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/37.jpg)
Great Media Coverage Great Media Coverage
37
![Page 38: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/38.jpg)
Network Solutions Featured in Books
Network Solutions Featured in Books
38
![Page 39: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/39.jpg)
Awards and Peer Recognition
Awards and Peer Recognition
• 2008 & 2010: Excellence in Online Reputation Management
• Society for New Communications Research (SNCR) 2010 Excellence in New Communications Award.
• Prestigious awards program honoring corporations that are pioneering the use of social media and Internet communications technologies (ICT).
• Award is testament to Network Solutions’ high positive online sentiment from entrepreneurs and small businesses for providing resources and tools to advance their businesses in a tough economy.
• 2009 & 2011 Washingtonian 100 Tech Titan’s List for Community Leadership
39
![Page 40: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/40.jpg)
Social Media Biggest ROI: Online Reputation @ 72%
Positive/Neutral
Social Media Biggest ROI: Online Reputation @ 72%
Positive/Neutral
40
58%
48%
17% 17%
23%
28% 27%
10%
32%
48%
39%
54% 54%
45%
30%
20%
34%
44%
23%
18%
Negative Comments Positive Comments Neutral Comments
![Page 41: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/41.jpg)
Future TrendsFuture Trends
• Content Curation over Creation• Brands will seek to identify &
cultivate Community Ambassadors
• Social Validation trumps Advertising
41
![Page 42: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/42.jpg)
Takeaways Takeaways
• Consistent message across all channels• Clear expression of the Social Media
mission• Transparent about expectations• Friendly conversations (reverse your
scowls)• Move deeper discussions to “PUT” (Pick
up the phone)
42
![Page 43: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/43.jpg)
Final ThoughtsFinal Thoughts
• Build relationships early• Changing perception requires
participation• Humanizing the business • Approaching people at a personal
level to change minds• Build trust and credibility over time
43
![Page 44: Reputation management tips from Shashi Bellamkonda of Network Solutions](https://reader033.vdocuments.site/reader033/viewer/2022061106/54074bab8d7f7288088b4a93/html5/thumbnails/44.jpg)
Questions
Managing Editor:
•http://networksolutions.com/blog
•http://networksolutions.com/smallbusiness/
•http://WomenGrowBusiness.com
Personal Blogs:
•Technology & Social Media: http://www.shashi.name
•Digital Thoughts: http://readythoughts.com
•Restaurant Reviews: http://www.carryoncurry.com
Managing Editor:
•http://networksolutions.com/blog
•http://networksolutions.com/smallbusiness/
•http://WomenGrowBusiness.com
Personal Blogs:
•Technology & Social Media: http://www.shashi.name
•Digital Thoughts: http://readythoughts.com
•Restaurant Reviews: http://www.carryoncurry.com
Shashi Bellamkonda
Follow On Twitter: @shashib
@shashib 44