Download - Reiss On Innovation
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Innovation...
Microsoft Croatia16 September 2009
Zagreb, Croatia
What is it?Why bother?Who cares?
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in·no·va·tionnoun
1 : the introduction of something new2 : a new idea, method, or device
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best prac·ticenoun
1 : best way of doing a thing2 : a tested idea, method, or device
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best practice vs. innovation
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Three bad reasons to innovate
To differentiate your product/serviceTo be “original”To satisfy your ego
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“pushing the envelope” ≠ innovation
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“chindogu” ≠ innovation
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being “original” ≠ innovation
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satisfying your ego ≠ innovation
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Experiment
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Invention
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Invention
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Innovation
15 April 1912
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to solve a problem!
There is only one reason to innovate…
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Law of Innovation #1
If an innovation does not solve a problem, it will create one.
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Let’s look at mouthwash...
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Law of Innovation #2
Problems do not exist in isolation.Solutions often have unintendedconsequences.
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People
Processes
Technologies
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Gus the Cat, user
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User Centered Design
Users Design >Rese
arch
>
Innovate >
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User Driven Design
Users Design >Rese
arch
>
Innovate >
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Important note:
Unhappy customers are dangerous
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Law of Innovation #3
Invention may be accidental.Innovation is always planned.
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Fact…
Innovators often break the established rules.
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Law of Innovation #4
Innovators understand the rules.
This is the difference betweeninnovation and idiocy.
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Law of Innovation #5
Intuitive solutions do notneed instructions.
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Intuition Instruction
Website Application
Low High
Barrier to entry
Incremental Distruptive
Type of innovation
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eturn n nvestmentR“My problem is greater than the
effort needed to learn the system”
O I
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Janko – Perzini keyboard, circa 1910
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Granddaughter and soap bubbles, circa 2007
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Best practice is not the same astradition or habit.
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Highland Park High School Math Club - 1969
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Invention
Innovation Lifecycle
Innovation
Best practice
Habit
Innovation
Best practice
Fashion
Old-fashioned
Time
Pro
gres
s
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What are the warning signs offad and fashion?
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Watch out if...
Your solution is only being used in yourlocal market
Your solution is only being used by a singlebranch or industry
Your solution looks like something you alsodid last week
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Do you have a community of practice?
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“It’s amazing how much we canaccomplish when you don’t carewho gets the credit.”
Harry S. Truman
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Do it for us!
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Hvala!
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You can (usually) find Eric at:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmark
Office: (+45) 39 29 67 77Mobil: (+45) 20 12 88 44Twitter: @[email protected]