![Page 1: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/1.jpg)
Targeting Your Target Audience with Twitter Data
Richard BaxterFounder, SEOgadget.com
![Page 2: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/2.jpg)
The not-very-inbound way to market your site.
![Page 3: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/3.jpg)
![Page 4: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/4.jpg)
![Page 5: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/5.jpg)
![Page 6: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/6.jpg)
![Page 7: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/7.jpg)
![Page 8: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/8.jpg)
Crap marketing does not work.
![Page 9: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/9.jpg)
![Page 10: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/10.jpg)
Let's do some real marketing…
![Page 11: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/11.jpg)
I want to find out where my target market is
![Page 12: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/12.jpg)
I want to find out what they are sharing
![Page 13: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/13.jpg)
I want to know who to contact
![Page 14: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/14.jpg)
I want my stuff to be a success
![Page 15: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/15.jpg)
Who are you
targeting?
What are your
target audiences sharing?
Identify + recruit
influencersBe there
Really targeted outreach
Search: "really targeted outreach"
![Page 16: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/16.jpg)
How SEOgadget uses #RTO
![Page 17: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/17.jpg)
0
5
10
15
20
25
30
35
40
45
50
Count of Domain
What did a group of CMOs tweet in SFO?
![Page 18: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/18.jpg)
0
5
10
15
20
25
30
Count Of Occurrence
What a group of Marketing Directors in London Tweeted
![Page 19: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/19.jpg)
The authors our CMOs were interested in reading
![Page 20: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/20.jpg)
![Page 21: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/21.jpg)
![Page 22: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/22.jpg)
![Page 23: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/23.jpg)
![Page 24: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/24.jpg)
blog
.kiss
met
rics.c
om
www.y
outu
be.co
m
hire
.jobv
ite.com
mas
habl
e.co
m
tech
.shaz
am.com
anal
ytics
.blo
gspo
t.co.
uk
giga
om.com
blog
s.ora
cle.com
tech
cityn
ews.co
m
pcge
n.or
g
www.a
sp.n
et
blog
.mon
eysa
ving
expe
rt.co
m
ohou
rs.o
rg
bgr.c
om
hack
erjo
bs.co.
uk
four
squa
re.com
newsf
eed.
time.
com
allth
ings
d.co
m
phot
ocon
test
.lone
lypl
anet
.com
xrob
ots.co
.uk
apps
.face
book
.com
0
10
20
30
40
50
60
70
80
Count of shares
Data: Websites shared by CTOs based in London on the 10th October 2013
![Page 25: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/25.jpg)
instagram.com facebook.com youtube.com foursquare.com pinterest.com twitpic.com vine.co0
100200300400500600700800
What social sites are our audience using?
![Page 26: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/26.jpg)
Authentic websites. Relevant audience.
![Page 27: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/27.jpg)
Those sites are better for SEO, too.
![Page 28: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/28.jpg)
The average Domain Authority of sites found in Google search asking for guest contributions: 47.82
The average Domain Authority of domains shared by influential US Chief Marketing Officers: 74.49
Average Domain Authority0
10
20
30
40
50
60
70
80
Twitter SharesGoogle Search Results
*based on 100 domains extracted from “guest post” searches in Google vs 100 domains shared by influential US CMOs in July 2013
![Page 29: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/29.jpg)
Did you notice we didn’t use Google?
![Page 30: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/30.jpg)
Here's how to do it.
![Page 31: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/31.jpg)
Go here: http://bit.ly/twitterarchiver
Get TAGS v5
![Page 32: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/32.jpg)
Tools we use
And the rest:
http://seogadget.com/tools/seogadget-for-excel/
![Page 33: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/33.jpg)
Fetch your data.
![Page 34: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/34.jpg)
Authorise TAGs with Twitter
![Page 35: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/35.jpg)
You’ll get a window like this
![Page 36: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/36.jpg)
Create an “application” with Twitter
GO TO: https://dev.twitter.com/apps/new
![Page 37: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/37.jpg)
Find your audience
![Page 38: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/38.jpg)
![Page 39: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/39.jpg)
![Page 40: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/40.jpg)
![Page 41: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/41.jpg)
#MozCon
![Page 42: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/42.jpg)
How do I find out what these people are sharing?
![Page 43: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/43.jpg)
![Page 44: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/44.jpg)
filter:links from:someone OR from:someone elseOR from:some other person
![Page 45: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/45.jpg)
So, you just need to build a search query in twitter.
![Page 46: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/46.jpg)
http://bit.ly/followerwonkfetcher
![Page 47: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/47.jpg)
Paste your query into TAGs
![Page 48: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/48.jpg)
Execute your query
Click run!
![Page 49: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/49.jpg)
If it worked, it’ll look like this:
![Page 50: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/50.jpg)
And then rinse and repeat. Create lots of profiles.
![Page 51: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/51.jpg)
Now your analyst can work with the data in Excel.
![Page 52: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/52.jpg)
Here’s your next template:
http://bit.ly/seog48
![Page 53: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/53.jpg)
![Page 54: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/54.jpg)
Know who to contact.
![Page 55: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/55.jpg)
How my data looks
Tweet
Entity Data
User
Followers
Shared URL
Domain
Author
Social stuff
![Page 56: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/56.jpg)
#MozCon
![Page 57: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/57.jpg)
Get the contact details
use: tools.seogadget.co.uk or tools.seogadget.co.uk/use_api
![Page 58: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/58.jpg)
Tools we use
![Page 59: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/59.jpg)
![Page 60: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/60.jpg)
The results of my own outreach with this data…
![Page 61: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/61.jpg)
0
5
10
15
20
25
30
35
40
45
50
Count of Domain
I marked off the best sites for my audience targeting
![Page 62: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/62.jpg)
Leo looks like a really cool guy:
![Page 63: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/63.jpg)
I tried to get the email address
![Page 64: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/64.jpg)
But Rapportive did…
![Page 65: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/65.jpg)
Who’s the content manager at Mindjet?
![Page 66: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/66.jpg)
Here are the replies:
![Page 67: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/67.jpg)
You want your stuff to be a success.
![Page 68: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/68.jpg)
Don’t ask your colleagues to share your stuff.
![Page 69: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/69.jpg)
Recruit the input of an expert and do the outreach first
![Page 70: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/70.jpg)
![Page 71: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/71.jpg)
![Page 72: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/72.jpg)
![Page 73: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/73.jpg)
![Page 74: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/74.jpg)
Never Fail Outreach:
Discovery Creative Planning
Proof of Concept
Stakeholder
Recruitment
Production Placement
http://seogadget.com/never-fail-content-promotion/
![Page 75: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/75.jpg)
Thank you for listening!
seogadget.com/blog
![Page 76: Really Targeted Outreach from Richard Baxter (SEOgadget)](https://reader035.vdocuments.site/reader035/viewer/2022062419/558c0819d8b42a5c3a8b467c/html5/thumbnails/76.jpg)
© 2013 SEOgadget. All rights reserved. SEOgadget makes no warranties, express, implied or statutory, as to the information in this presentation.
Richard [email protected]