Download - Rakuten Shugi by Ricardo Jordão Magalhães
CMO
CWO
WAR!
I’m the War from A to W!
I’m the War against income concentration!
I’m the War against Cynicism!
I’m the War against Skepticism!
I’m the War against Disbelief!
I’m the War against The Transaction Way
of Treating People!
I BELIEVE!
Shugi = Doctrine, Principles.
From the 170 brazilians we
have…, 50 are Shugi Crazy
Purpose Driven People!
Shugi is commom sense.
Shugi is the Operating System.
Shugi is not enough to beat Amazon!
We need Omotenashi!
OmotenashiCommerce!
So… I have a few ideas to put
Shugi + Omotenashi in to the Hearts of our
People…
#1 Each Shugi Pillar
must have its own KPIs.
Always Improve, Always Advance (# of GMS coming from new stores), Passionately Professional (# of training hours), Hypothesize (# of
action plans proposed), Maximize Customer Satisfaction (# Repeat User, # Score on Customer Satisfaction Surveys), Speed!! Speed!! Speed!! (# Time to Market).
#2 5 Shugi +
Omotenashi Killer Questions for Hiring
Purpose.
#3 SuperPoints for
employee who give s ideas to improve Shugi.
#4 Daily Managers
Reminder to put Shugi + Omotenashi on their
speechs, meeting, memos etc.
#5 Reward employees who helps bring more Shugi + Omotenashi people
to Rakuten.
#6 All new projects will
have Shugi + Omotenashi KPIs.
#7 SuperPoints to the
Employee with more Shugi + Omotenashi Little Hearts given by
peers.
Above all…
#8 The ultimate Asakai KPI
will be the number of conversations
managers talk starts.
I’M WAR!