Download - Raj Liberty
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Started shoes business at Karnal in 1944Started manufacturing in 1946 with 4 pairs a day
Named as Liberty footwear co. in 1954
Set up semi-mechanized manufacturing unit in 1964
Switched over to 100% exports in 1968Re-entered domestic market in 1983
Liberty Shoes Limited, the public Ltd. Company ofthe group started commercial production in 1993.
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Liberty Footwear is the only Indian companythat is among the top 5 manufacturers ofleather footwear in the world with a turnoverexceeding U.S. $100 million.
50,000 pairs of footwear a day coveringvirtually every age group and income categoryare manufactured. Products are marketed acrossthe globe through 150 distributors, 350
exclusive showrooms and over 6000 multi-brand outlets, and sold in thousands every dayin more than 25 countries including fashion-driven, quality-obsessed nations like France,Italy, and Germany
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For Liberty the world is a market. So
Liberty makes footwear that meetdemanding standards andrequirement across the globe.
Names like ROMIKA, JOSEF SIEBEL,DEICHMANN, RICHTER, JELA,
SALAMANDER, VANLTEN source their
high quality footwear from LIBERTY.
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Confederation of India industry
Federation of India chambers ofcommerce & industry
PHD Chamber of commercial and industry
The Associated chambers of commerce &industry of India
Federation of India Export Organization Council for leather Export
ISO 9001
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Liberty Shoes will make a foray into ceramic tilesbusiness by the year-end. A new company,Liberty whiteware Limited, has already beenfloated to facilitates Libertys entry into the new
business. It will be a wholly owned subsidiary ofits family company, Geo Fin InvestmentsLimited.
Liberty shoes had also entered into brandedretailing of its own products and other fashionitems through a recently floated subsidiarycompany, Liberty Retail Revolutions Ltd. Libertyshoes has a 51% stake in the company.
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Liberty wants to develop a spirit of cooperationbetween individual and group within the company.
Liberty wants to attain & maintain good relationsbetween its union & Management
Liberty will endeavor to keep highly qualifiedemployees by appropriate training and thus raisetheir morale & competence.
Liberty will try to practice management of higheststandard of competence & professionalism.
Liberty will strive to remain or become thetechnological as well as market leader in footwearindustry and leather product industry.
Liberty wants to be known for the quality for itsproducts & services
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Liberty has created a repertoire of 10 well-developed brands, each one of which hasbeen painstakingly nurtured to its specified
target group. Care has been taken tocreate a specific identity for each brandand to provide the latest internationaldesigns.
Today, the new range from Liberty is allaboutstyle, design, and comfort. Therange imbibes the spirit of fun and istrendy to core. There is a product for
every season and occasion.
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20% dealerPrefer 7-10Lakhs Sale
40% dealerPrefer 10-15lakhs Sale
40% dealerPrefer 15-25lakhs Sale
Slice 1
7-10 lakh
10-15 lakh
15-25 lakh
Slice 5
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0.5 Lakh
1-5 Lakhs
5-10 Lakhs
Slice 4
20% Dealerrefer 0.5
Lakh50% Dealerrefer 1-5Lakhs30% Dealerrefer 5-10Lakhs
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Narwana
Jind
Kurukshetra
Slice 4
Slice 5
Slice 6
In Narwana liberty product not easily
AvailableReason :- Because there are no DistributorJind & Kurukshetra70% Dealer say Liberty product are easilyavailable.30% Dealer say Liberty product are not
easily available.
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50-60 Customers
100-120 Customers
Slice 3
Slice 4
10% Dealer say About Footfall 30-40 Customers
50% Dealer say About Footfall 50-60 Customers40% Dealer say About Footfall 100-120 Customers
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20% Customer demand Liberty Brandproduct.80% Customer demand Other Brands
product.
Liberty Brand
Other Brands
Slice 3
Slice 4
Slice 5
Slice 6
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Cracking of Sole and Pasting
Chapping of Leather
Cracking of Sole and pasting
Chaaping of leather
Slice 3
Slice 4
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Ans. By Pasting and By giving
Some discount
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Ans. Liberty 30-35%
Lakhani 25-30%Relaxo 25-35%Action 25%Bata 35-40%
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Ans. 40% people like action
30% people like Liberty
15-20% people like Lakhani &
Relaxo
10% people like Bata & Nicholas
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Ans.80% (Yes)
20% (No)
Because of non uniform Supply of
Products and Discount problems andprice Range is high.
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Liberty 35-40%Lakhani 30-35%
Relaxo 30-40%Action 30%Bata 45%
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o Complaint Should be registered and early
action must be taken to solve those complainto Television is the main medium for the
advertising of liberty product, the companyshould use the other media like newspaper,magazines etc for advertisements.
o The company should introduce new brands ineconomic price range. The price range should
be low.o The company should supply different colors
combinations and designing.
o
No. of distributors should be increase
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