Download - Rackforce the cloud
The Cloud and the Software Developer
Why you need to partner with a Cloud Service
Provider (CSP) and how to choose the right one(s).
© 2011 RackForce Networks Inc. Hyb r i d C l o u d an d Host i n g
The Cloud and the Software Developer
Why you need to partner with a Cloud Service Provider (CSP) and how to choose the right one(s).
An Animated Whiteboard Session With: Brian Fry CMO [email protected] 250-448-2226
© 2011 RackForce Networks Inc.
Full Disclosure
RackForce wants to convince you to partner & provide you with cloud services by demonstrating its value to you through this educational session.
© 2011 RackForce Networks Inc.
What We Will Be Talking About
5. Q & A
© 2011 RackForce Networks Inc.
What Does a Cloud Service Provider Do For Me?
© 2011 RackForce Networks Inc.
© 2011 RackForce Networks Inc.
“Cloud computing is the delivery
of computing as a service rather than
a product, whereby shared resources,
software, and information are provided to
computers and other devices as a utility
(like the electricity grid) over
a network (typically the Internet).”
Source: Wikipedia
Key Concept – Understand Cloud Computing
© 2011 RackForce Networks Inc.
Infrastructure
Compute Block Storage
Network
Applications
Monitoring Content
Collaboration Communication Finance
Desktop
Tablets Mobile Phones
Laptop
Servers
Platform
Object Storage
Runtime Queue Database Identity
Cloud Computing
© 2011 RackForce Networks Inc.
Small Scale to Economies of Scale
© 2011 RackForce Networks Inc.
Key Concept - Hardware Virtualization
“Hardware virtualization or platform virtualization refers to the creation of a
virtual machine that acts like a real computer with an operating system. Software executed on these virtual
machines is separated from the underlying hardware resources.”
Source: Wikipedia
© 2011 RackForce Networks Inc.
Key Concept – Datacenter Virtualization
“Datacenter virtualization is virtualization of all the resources that deliver cloud computing. This
includes (or will soon include) power, cooling, network, compute, storage and applications.
Virtualized datacenters designed with leading standards can seamlessly share (federation) virtual resources between strategically located cloud ready datacenters (physical) and this a
key part of a complete cloud service.” Source: RackForce
© 2011 RackForce Networks Inc.
RackForce vCloud (VMware vCloud Director)
RackForce Dynamic Datacenter Infrastructure
Customer 1 Customer 2
Organization
VDCs Catalogs Organization
VDCs Catalogs
RackForce Virtualization Layer (VMware vSphere)
RackForce Virtual Machine Layer ( VMware vCenter Server)
Resource Pools Datastores Port Groups
(Go
ld)
(Bro
nze
)
RackForce Virtual Datacenters
(Silv
er)
Users & Policies Users & Policies
© 2011 RackForce Networks Inc.
Key Concept – Cloud Federation
Vancouver
Kelowna
Winnipeg
Toronto
Chicago
Seattle
© 2011 RackForce Networks Inc.
Cloud Customer Expectations
Tim Dufour – RackForce CEO
“The majority of our customers, yours and ours, will move to the cloud. They expect the providers of the cloud ecosystem to understand their roles, work as a team and deliver excellent service. They also expect reliability, agility and security many times better then their old IT model and they expect all this for a very fair price. Let’s partner and make sure we are the winning team.”
© 2011 RackForce Networks Inc.
Key Concept - The Cloud Eco System
Cloud Service
Provider(s)
Software Provider(s)
Solution Provider(s)
Our Customer’s
Cloud Solution
© 2011 RackForce Networks Inc.
Key Concept – Cloud over Internet vs Cloud over Private Network
Internet Private
Connection Type Asymmetric Symmetric
Connection Speed Up to 20 Mbps Down Up to 10Gbps Up & Down
Security Layer 3 - OK Layer 2 - Excellent
QoS Best Effort Service Level Agreement
© 2011 RackForce Networks Inc.
Customer Case Example with Frank Conway
Payroll Service Bureau in the
Cloud
A User Experience
Blue Canvas
• SaaS Payroll Service Bureau
• Joint venture between Protegra and IBEX Payroll
• Everest Platform
- Employee management, scheduling and payroll
- Time and Attendance under development
• Platform operations and ongoing maintenance
Why Outsource?
• Lack of expertise
• Time
• Infrastructure cost is prohibitive
- Data center build costs
- Ongoing costs
• Disaster Planning
- Physical location
- Redundancy
Our evaluation criteria
• Location, location, location
- Canada
• SLA
• Ease of scalability
- We were starting small and needed something cost-effective but
that could grow to meet high demand
- Developed to scale both up and out and the infrastructure needs
to allow this
• Long-term Value
• Ease of dealing with the provider
• Maintenance options
• Secure
Options
• Shared Servers
- It’s payroll and we don’t like the risk
- SLA is hard to manage
• Dedicated Servers hosted in a Data Center
- Don’t want to manage the contracts and the maintenance of the
physical devices
- SLA is hard to manage
• Virtual Cloud based
- Virtual servers
- No concept of the hardware you’re running on
- Possibly shared at the iron level but still secure
- Operating System licenses included
- Somebody else worries about the SLA
RackForce met all the requirements
- Kelowna, Toronto
- Started with an option called DDS, moved to DDS-E as our
needs grew • DDS-E SLA is better – four 9s
• Convinced our DBA to go virtual on the database server with DDS-E
• Dedicated resources on our database server
- Easy to deal with • Great technical support
• Managing the environments is simple
• Support site, ticket management
• Maintenance is easy
- Secure
• Physically
- Reliable
• People
• Infrastructure
Benefits to Blue Canvas
• We can offer an SLA to our customers that matches the
SLA of our provider
• Cost is very low relative to everything else
- RackForce fees are less than 2% of our overall operations costs
• We get on-demand scalability
• Knowledgeable staff
• Future growth and capabilities
- Possible use of the data center in Toronto as a DR failover site
- Possible use of the data center in Toronto for additional capacity
• Sleep
© 2011 RackForce Networks Inc.
How Do I Choose the Right Cloud Service Provider?
© 2011 RackForce Networks Inc.
Key Concept Understand Cloud Service Provider Motivation
CSP Type Cloud Service Providers
Motivation Strengths for Software Provider
Weaknesses for Software Provider
Major Software Vendor
Microsoft IBM
Ensure software line continues to be the leading choice
Cash in Bank, Advanced DCs & Technology
Limited solution based on maximizing their software sales.
Major Hardware Vendor
IBM Dell
Replace lost hardware revenue Cash in Bank, Advanced DCs & Technology
Limited solution based on maximizing revenue from their technology.
Telco Bell, Verizon, AT&T
Replace lost voice and network revenue
Cash in Bank & Excellent network.
Limited solution based on maximizing revenue from their network.
Side Line Amazon Google
Leverage massive cloud infrastructure to make even more money
Cash in Bank & Thought Leaders
Poor partnership model and limited solution mostly based on their technology.
Best of Breed RackForce Terremark RackSpace Soft Layer Op Source
Become the dominant cloud service provider by creating the most efficient, reliable and cost effective cloud services and supporting eco-system.
Unlimited technology and service choices. The most flexible and reliable.
Growth is typically financed
© 2011 RackForce Networks Inc.
Key Concept – Geographic Location Matters .Risk – Certain Locations .Green – Green Power .Data Privacy – What Regulations Affect You or Your Cusotmer
© 2011 RackForce Networks Inc.
Key Concept – Cloud Service Provider Must Understand Role
Cross-Platform Portal
Mobility, Online and Offline
Enterprise App Store
End User Workspace
SaaS Applications
Virtual Desktops
Data Storage
Server Management
Network Management
Directory Federation AD
License Tracking
Access Management
Systems Management
Cloud Service Provider
© 2011 RackForce Networks Inc.
Q: How Do I Sell the Benefits of a Cloud Service Provider to
My Organization?
© 2011 RackForce Networks Inc.
A: Ask good questions that lead to a logical conclusion.
© 2011 RackForce Networks Inc.
Questions to Convince Your Executive Team to Move to the Cloud
. Do we believe the Cloud is going to become the new normal for IT? . Are we interested in subscription based recurring revenue licensing? . Are we in the cloud infrastructure business? Do we have the money to keep up? . Can we keep up to our competitors who are working with cloud service providers? . What efficiencies will be gained if the IT team does not have physical IT infrastructure to worry about? . What are the new possibilities for our company in the cloud?
© 2011 RackForce Networks Inc.
Questions to Convince Your IT Team to Move to the Cloud .Do we have the expertise to build and
manage cloud infrastructure? .Do we have the budget to build and maintain cloud infrastructure? .Can we build our own cloud ecosystem? .Imagine if we had access to our own virtual data centers in the cloud. How could we use them to deliver better software?
© 2011 RackForce Networks Inc.
Key Concept – Hybrid Cloud
“A hybrid cloud is a cloud computing environment in which
an organization provides and manages some resources
in-house and has others provided externally.. Ideally,
the hybrid approach allows a business to take
advantage of the scalability and cost-effectiveness
that a public cloud computing environment offers without
exposing mission-critical applications and data to third-
party vulnerabilities. This type of hybrid cloud is also
referred to as hybrid IT..”
Source: SearchCloudComputing.com
© 2011 RackForce Networks Inc.
Key Concept - Hybrid Cloud
© 2011 RackForce Networks Inc.
Key Concept – Cloud Capabilities
.Pretty Well Everything Can Be Delivered in the Cloud .Security Can Be Far Superior .Costs Can Be Much Lower .Agility Can Be Much Higher
© 2011 RackForce Networks Inc.
Moving Your Software to the Cloud
.Research Cloud Service Providers .Choose Your Cloud Service Provider(s) .Set Up an Account .Set Up Your Sand Box .Test and Optimize for the Cloud .Build Configuration Templates .Figure out Your Cloud Licensing Model .Load Into CSP Catalog .Educate Your Sales Channel
© 2011 RackForce Networks Inc.
Summary
© 2011 RackForce Networks Inc.
Summary
. You Understand What a Cloud Service Provider Does . You Understand How the Cloud Ecosystem Works and the
Provider Roles . You Understand the Value of Working with a Cloud Service
Provider . You Know How to Convince Your Team to Move to the Cloud . You Know How to Move to the Cloud
© 2011 RackForce Networks Inc.
Q & A
Hyb r i d C l o u d an d Host i n g
The Cloud and the Software Developer
Why you need to partner with a Cloud Service Provider (CSP) and how to choose the right one(s).
An Animated Whiteboard Session With: Brian Fry CMO [email protected] 250-448-2226