As we know that just by listening to the
term “brand", everyone relate it to the
quality of that particular product.
Similarly, today everyone make their
own perception about colleges according
to the different views given by the
society, or by some other means of
technology.
Brand perception of colleges:
When you have a serious problem, it's
important to explore all of the things
that could cause it, before you start to
think about a solution. Cause and
Effect Analysis gives you a useful way
of doing this. Cause and Effect
Analysis was originally developed as a
quality control tool, but one can use
the technique just as well in other
ways.
Low/High brand
perception of colleges
media
outlook placement
Cause and effect diagram...
faculty
academics
People make their perception about colleges by judging them on the basis of placement.
Example:
Some colleges which create a fake image of their so called “100% placements” are considered as high brand perception colleges.
Youth should first understand the basic idea of placement that it does not depend only on the high/low brand of college. It totally depends on howmuch a student excel in his/her field.
If you know about the basic concept then every company/industry will approach you directly. s
Parents and students also make their opinion regarding colleges by judging them from their infrastructure.
As there are many instanceswhich show that towering buildings with great ambiance attracts parents a little but students a lot.
Parents and students should not get
attracted from the towering buildings of
colleges as
Every thing that glitters is not gold and so
this is also applicable to colleges .
Since people are very much fickle-
minded, they believe in the
advertisements or the news created by
media regarding any college.
As it has been observed that with the help
of media only , many colleges have
attained a high reputation while some
colleges have decreased their dignity.
It is quite essential for a student to
acknowledge the type of college in which
he/she wants to pursue the studies i.e.
making any sought of perception
regarding college just by the news made
by the media is the wrong way of
selecting any college.
Education is one among the necessary
service of human beings .Faculty do
matter for students.
Students make their perception about
any college by knowing the education
background , popularity and experience
of faculty members’ .
Students’ should not make any perception about college just by knowing the education background or degrees of a faculty member .
A teacher can only teach but the thing which matters is how much you are passionately curious to learn and explore the things.
Students and parents make their opinion
about colleges by knowing academics
related factors such as practical
knowledge provided , past results of
college , collaboration with other highly
reputed universities , specialization
offered and guest lecturers conducted by
well known persons.
Making any sort off perception about colleges
by knowing the collaboration , specialization
offered and past results of college is not
worthwhile.
College selection is the most important part
and parcel of any students’ life. A student
needs to explore the things as much as he/
she can do rather than making any low/
high brand perception regarding colleges .