Download - Q3 initiatives 2015 final
Milestone Confidential
Enhancing Presence On Foursquare
• What?– Optimizing Business Profile on
Foursquare to ensure your business is ready for wearable technology
• Why? – Siri and Cortana – (PA Apple and
Window) use Bing & Foursquare location data for wearable devices.
– Foursquare is a powerful tool local searches.
All clients
Milestone Confidential
Optimize Bing Places Profile
• What?– Optimize Bing local profile and
map presence:• Maintaining consistent UNAP• Adding images • Social media links
• Why? – Milestone Partners with Bing to
provide enhanced information for business
– An enhanced profile on Bing drives more traffic & conversion to the website
Premium, Hyatt SS, International & Zippy Shell Clients
Milestone Confidential
Increasing Engagement On Google My Business Page (GMB)
• What?– Create & upload short video
on GMB page
– Images for property and life style images matching the style & personality of the hotel
• Why? – Video helps in increasing
engagement on site. – Helps improve conversions– Crucial for Mobile Search
Premium & International Clients
Milestone Confidential
Q3 Partners – Local, Niche & RegularPartner Evaluation Criteria USPs
44Citation Flow
1,938,124 Alexa Rank
35MOZ DA
• Authoritative local directory• Featured listings
52Citation Flow
23,161 Alexa Rank
65MOZ DA
• Premium wedding niche directory• 20 images | logo | profile content | UNAP
44Citation Flow
192,584 Alexa Rank
31MOZ DA
• Trusted meeting niche directory• Featured listing for each meeting room at the hotel
59Citation Flow
85,609 Alexa Rank
46MOZ DA
• Vertically/Industry relevant directory• Featured listings with special and offers
37Citation Flow
790,444 Alexa Rank
46MOZ DA
• Highly targeted pet friendly niche directory • Featured listings with pet policy
58Citation Flow
3,123 Alexa Rank
88MOZ DA
• Highly authoritative premium niche directory• Highly targeted audience
- Applies to International clients
Milestone Confidential
Q3 Partners – Local, Niche & RegularPartner Evaluation Criteria USPs
33Citation Flow
246,230Alexa Rank
43MOZ DA
• Highly engaged wedding community• Two Twitter posts for Premium clients in Q3 & Q4
30Citation Flow
1,360,702 Alexa Rank
34MOZ DA
• New premium spa niche directory • Featured listing with maps & directions• Social media engagement – twitter posts
41Citation Flow
34,023 Alexa Rank
54MOZ DA
• Online business directory in form of a community portal Applicable for all international, US clients
51Citation Flow
114,363 Alexa Rank
47MOZ DA
• Trusted business directory• Listed among Best General Directories of 2015
33Citation Flow
194,571 Alexa Rank
49MOZ DA
• Industry relevant directory• Listing for Portals and management companies
28Citation Flow
1,128,685 Alexa Rank
36MOZ DA
• Online resource and search engine for the hotel and hospitality industry.
- Applies to International clients - Applies to Portal clients
Milestone Confidential
Q3 International Partners – Local, Niche & Regular
Partner Evaluation Criteria USPs
30Citation Flow
246,230Alexa Rank
59MOZ DA
• Popular international business directory• Enhanced profile with images
50Citation Flow
2,739 Alexa Rank
84MOZ DA
• Authoritative maps listing• Available in more than 200 countries• Direct impact on Yahoo maps
51Citation Flow
55,850 Alexa Rank
52MOZ DA
• Trusted local business directory• Targeted towards Canada market
63Citation Flow
30,949 Alexa Rank
82MOZ DA
• Locally relevant and authoritative UK directory• Mobile friendly listings
48Citation Flow
18,041Alexa Rank
76MOZ DA
• UKs free but authoritative business directory• Travel & Accommodation category• Mobile friendly listings
41Citation Flow
34,023 Alexa Rank
54MOZ DA
• Online business directory in form of a community portal • Applicable for all International & US clients
Milestone Confidential
Q3 Module Partners – Local, Niche & Regular
Partner Evaluation Criteria USPs
34Citation Flow
1,919,387 Alexa Rank
35MOZ DA
• Relevant wedding niche directory• Listing on the website includes basic UNAP
32Citation Flow
2,453,538
Alexa Rank
33MOZ DA
• Wedding niche directory• Enhanced listing with UNAP, Video, photos, social media urls & description
42Citation Flow
46,257 Alexa Rank
56MOZ DA
• Major data aggregator for USA• Milestone is Factual’s Trusted Data Contributor• Spa & Restaurant Promotion
30Citation Flow
22,582 Alexa Rank
59MOZ DA
• Popular business directory• Relevant for Spa, Dining and other modules
37Citation Flow
985 Alexa Rank
64MOZ DA
• Meeting focused niche directory• Enhanced listings with photo gallery & meeting room description
Milestone Confidential
Capture Duplicate Listings with Older Name
What?• Capture duplicate or inconsistent
listings with older business name
Why?• UNAP consistency is one of the
crucial ranking factor
• Maintain consistent local presence on the web
• Improves your visibility in search engine results
Naptune Verified Listing with current UNAP
Duplicate listing with older business name
Premium Clients
Milestone Confidential
Social Media Scorecard
• What?– Analysis of existing social
media presence to identify opportunities for enhancements or new channels.
• Why? – Showcase opportunities to
stay ahead of the competition
– Drive additional traffic & conversion from social
Premium Organic Clients (non-Graviti)
Milestone Confidential
Social Media Audit
• What?– Audit of existing social media
profiles to ensure all content and designs meet the evolving display requirements on each channel.
• Why? – 2015 periodic table for SEO
success factors lists off page engagement as a ranking factor.
Graviti Classic and Premium Clients
Milestone Confidential
Add Milestones to Facebook timelines
• What?– Add milestones of important
events (i.e. opening date, major renovations, etc) to the Facebook timeline page.
• Why? – Provides users a better
understanding of the property– Gives search engines more
ways to index content
Graviti Classic and Premium Clients
Milestone Confidential
Drive Additional Traffic to GMB Page
• What?– Update the correct Google+ page link on the website. – This needs to be done as Google duplicate issue
happened last quarter and continued in Q1 2015.
Why? – Social engagement is important factor for search
ranking. – Linking your website to the most relevant and current
Google + page establish strong connections
Basic, Classic, Premium
Milestone Confidential
Improve Site Performance & User Experience
• What?– Monitor search appearance, traffic, crawl,
indexing of website in Webmaster(Google Search Counsel)
• Why? – Improve site's indexing and performance
Basic, Classic, Premium
Milestone Confidential
HTML Improvements
• What?– Audit HTML improvement items in Webmaster
• Why?– Complete suggested action items
– Meta descriptions– H1 Tags– Title Tags
All CMS Clients
Milestone Confidential
Higher Ranking with Mobile Site Optimization
• What?– Add annotation tags in the mobile pages and sitemap
file– Establish the connection between the mobile and
desktop site
• Why? – More than 60 percent of all Google searches are now
performed on mobile devices.– Signal the relationship between mobile and desktop
site to search engines for higher conversions
Basic, classic, premium with mobile sites
Milestone Confidential
Increase Relevancy with Markup for Paginated Content
• What?– Indicate the relationship between individual
paginated URLs.
• Why? – Send users to the most relevant page/URL—typically
the first page of the series– Ensure Search Engines are not reading inside pages
as duplicate
Basic, Classic, Premium Blog & Event Calendars
Milestone Confidential
Drive High Conversion with Schemas
• What? – Apply and validate schemas namely WPFooter on the
website.
• Why? – Ensure that it’s easier for search engines to parse and
interpret the information on our web pages so they can serve relevant results to users based on search queries.
Basic, Classic and Premium CMS 6
Milestone Confidential
Enhance User Experience with Dynamic Content Personalization
• What? – Create a personalized home page with custom visuals
and marketing message to audience from a specific Geo-location
• Why? – Better engagement and higher conversion rate.
Selected Premium CMS 6 Clients
Milestone Confidential
Hyatt FAQ
• What?– Create an FAQ page for full-service gold clients– Page will focus on relevant questions and
answers about the hotel
• Why?– Page will directly answer search queries– Will draw users directly to the website by
providing quality answers– Answers will be eligible to show up in Google rich
data boxes
All Hyatt Gold Clients
Milestone Confidential
Server Connectivity
• What?– Server connectivity status
check in Google & Bing webmaster
• Why?– By checking this regularly will
prevent Google and Bing bots from having any problem with accessing client websites
– Leading to more traffic and higher conversions
All Promotion Clients
Milestone Confidential
Domain DNS
• What?– Domain DNS error check in
Google and Bing Webmasters
• Why?– To ensure Google bot can
communicate with our hosting infrastructure where websites are hosted at all time
All Promotion Clients
Milestone Confidential
Website Security
• What?– Check websites for any malicious
content and/or links on it
• Why?– Webmaster will flag website has
hacked if malicious links/content are found on website
All Promotion Clients
Milestone Confidential
Ad Extension Review
What?• Audit ad extensions in Google and
Bing/Yahoo– Sitelinks – Location – Call – Review – Callout
• Evaluate ad extension performance
Why?• Audit include recommendations,
whether to refresh the ad extensions or add new ones
• Helps improve conversions
All PPC Clients
Milestone Confidential
Keyword Match Type AuditAll PPC Clients
What?• Audit all keyword match types in order
to ensure they are all using:– Exact match– Phrase match– Modified broad match
Why?• Clean up keyword lists helps ads
appear for most relevant searches • Saves clients’ budget• Top performing keywords to be shared
with organic AM
Milestone Confidential
Increase ROI through BrightEdge
• What?– Access to dashboard on BrightEdge– Weekly sessions on BrightEdge
• Why?– Monitor the performance of keywords– Track competitors SEO strategy– Identify new content opportunities
Strategic/Premium Clients
Milestone Confidential
Module tracking - Wedding, Meeting, Spa & Dining
• What?– Deep tag pages to track
module performance
• Why?– Provides an opportunity to built
reports to optimize design and content based on module performance
Premium clients with modules built on website
Milestone Confidential
Individual Hotel Level Tracking On Portal
• What?– Deep tagging to track individual
hotel performance
• Why?– Hotel level reporting for portals
in Google Analytics will enable businesses to make marketing strategies based on the data.
All Portal Clients
Milestone Confidential
Improved Google Analytics Reporting
• What?– Provide accurate reporting
through Google Analytics by eliminating unwanted referral sources
• Why?– Spammy referrals skew web
analytics reports and should be removed for improved reporting accuracy
All Clients
LocalBuild strong local
relevance
SocialEnsure robust social
presence
Website/MobileRobust Website Health
Checklist
Conversion OptimizationDetailed performance
analysis
• Strong Google My Business presence
• Foursquare UNAP consistency & enhanced listings
• Bing Places optimized profile
• Audit social media profiles
• Enhance and optimize your presence
• Drive additional traffic to social channels
• Audit Google search console & Bing Webmaster
• Fix any issues related to indexing, schema, platform, mobile tags and HTML improvement
• Enhanced tracking in Google Analytics
• Accurate and detailed reporting in Unalytix
• Refined Ad Campaign