Cyril Dorsaz, swissnex San FranciscoNiccolo Iorno, swissnex BostonSeptember 2013

Put Your Startup On Steroids!Gain an advantage by plugging into the US ecosystem 

Agenda

1.Why we should look at the USA?2.Presentation of the main startup hubs:

-Boston -Silicon Valley-New York

3.How to leverage the US ecosystem?-Going Alone-Going with an US accelerator -Going with the CTI - Market Entry CAMP

4.Questions

Why we should look at the USA?

(1) USA: access to skills

‣Access to talents & expertise‣Access to mentors

(2) USA: access to distribution

‣300 millions of consumers‣Access to big companies ‣Medias ‣Conferences

(3) USA: access to money

‣Strong VC & angels community‣Access to crowdfunding platforms‣Big Exit Market

Leverage the US ecosystem

‣Get access to skills ‣Get access to distribution‣Get access to money

Boston

Boston - why

‣Academic hub‣Leadership in Life Sciences‣Mature startup culture

Boston - the startups

‣Accelerators: TechStars, MassChallenge, Healthbox Boston

‣Co-working space: Cambridge Innovation Center, Learn Launch, Lab Central

Boston - education & community

‣Jeff Busgang, Flybridge Capital‣Todd Foley, MPM Capital‣Fred Destin, Atlas Ventures‣Paul Mader, Highland Capital‣John Flint, Polaris ventures‣Noubar Afeyan, Flagship Ventures

Boston - the money

Boston - meetups & events

‣Biopharm America‣Venture cafe‣Global cleantech meetup‣BIO

‣Access to pool of talents‣Tight bonds with Europe‣Strong Academic Campuses‣Close to Washington

‣Difficult access to specific communities‣East coast

Boston - pros & cons

Silicon Valley

Silicon Valley - why

‣World epicenter of innovation‣Access to role models‣Easy to find mentors‣Funding: 11B$, 1176 deals, 41% USA

Silicon Valley - the startups

Silicon Valley - education & community

‣Accelerators: YC, 500 startups, Lemnos Labs, RockHealth, SkyDeck

‣Co-working space: RocketSpace, Runway, Parisoma, General Assembly

‣Dave McClure - 500 startups‣Toni Schneider - True Ventures‣Jeff Clavier - Softtech VC‣Nicolai Wadstrom - Bootstraplabs‣Naval Ravikant - AngelList

Silicon Valley - the money

Silicon Valley - meetups & events

‣Launch conference‣Health Innovation Summit‣Demo Conference‣Drinks Entrepreneurs‣SF New Tech‣VLAB Bay Area‣General Assembly Workshops‣Game Developers Conference

‣Access to top expertise‣Built for entrepreneurs‣Money

‣Closed ecosystem‣Huge competition‣SF is becoming expensive

Silicon Valley - pros & cons

List of vcs & angels: http://twitter.com/#!/Scobleizer/venture-capitalistsMap of SF startups: http://map.innovatesf.comhttps://www.startupdigest.comhttps://www.quora.com/What-are-the-best-coworking-spaces-in-San-Francisco

Silicon Valley - find out more

New York

New York - why

‣Epicenter of the media, finance, advertisement and fashion industry‣Big companies are looking for innovative startups ‣Support from the city to foreign startups‣Funding: 2.4B$, 401 deals, 9% USA

New York - the startups

‣Accelerators: TechStars, New York Seed Start, ERA

‣Co-working space: General Assembly, We Work Labs, Fueled Collective

New York - education & community

‣Fred Wilson, Union Square Venture‣Chris Dixon, Founder Collective‣Eric Hippeau, Lerer Venture‣Alan Patricof, Greycroft Partners‣Danny Schultz, DFJ Gotham‣Roger Ehrenberg, IA Ventures

New York - the money

‣New York Tech meetup‣Digital Dumbo Brooklyn‣Likemind NYC‣Uncubed‣Ignite nyc‣99U Conference

New York - meetups & events

‣Diversity of industries‣Access to capital‣Active tech community

‣The city is expensive ‣Very stressful environment ‣Startup entrepreneurs are not hype

New York - pros & cons

http://www.garysguide.comhttps://www.startupdigest.comhttp://www.meetup.com/cities/us/ny/new_york/http://fr.slideshare.net/schlaf/guide-to-nyc-techv3

New York - find out more

How?

Alone

‣Spend 2-4 weeks‣Stay with with Airbnb host‣Attend events & meetups

‣Require lot of preparation‣Limited knowledge of the market‣Difficulties to prioritize‣No network

‣Get access to network, mentors, expertise, community, investors‣It’s feasible!

‣The competition is huge!‣Be ready to share

US accelerators

CTI Market Entry Camp

‣For CTI startups‣Up to 3 months in start-up hub of your choice‣Feedback from customers, partners & investors‣Expert coaching & workshop hours‣Weekly 1-on-1 milestones tracking + coaching‣Access to desk and office infrastructure‣Stipend

Market Validation Camp (new!)

Test your product and business model‣Early Stage Start-ups‣Prototype, Ready for feedback‣1 month immersion‣Up to CHF 4000 stipend

Market Entry Camp

Acquire customers & partners, hire collaborators‣Close to- or post- CTI label companies‣Initial Market Traction‣2-3 months program‣Up to CHF 8000 Stipend

FACTS

‣Over 150 startups served since 2006‣25 CTI startups hosted since 2011

FACTS

Eligibility and Application

‣Get the support of your CTI coach‣Contact the swissnex team‣Examination on a rolling basis ‣Selection based on maturity, milestones and

scalability to foreign market

Visa

‣ESTA - visa waiver: 90 days‣B1: business visa: 6 months‣E1: Treaty Trader ‣E2: Treaty Investor ‣L1A/B: Intracompany Transfer‣H1B: Specialty Occupation‣O-1: Extraordinary ability

Fundraising webinars

‣ http://www.youtube.com/playlist?list=PL8BXDz7nZGH8hyx5Y1s71WrQaN5uYFHsk