Download - Pure Eats (1)
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What we are about
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Target Market and Location● Millennials ages 16-34
○ Enjoy high quality products, want an experience and something authentic
● Somerset area○ Higher priced area since our menu will be higher quality
● Iowa State Students○ One of the top fittest universities → want a healthier menu
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4 E’sEsthetic: Natural colors, potted plants, patio water feature
Escapist: Option of observing chef make their food in front of them
Educational: Informational pamphlets and cooking classes
Entertainment: Fun music that keeps the customer engaged in their surroundings
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Sustainability● Donate any expired or soon to be expired food to Food at First
● Buy food at it’s peak season, ensures freshness and is less expensive
○ Farms that follow sustainable and ethical practices
● Solar powered water heaters, CFL Light Bulbs with sensors
● Recycled paper for menus, linen napkins, green cleaning supplies, eco mats
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Interior Layout
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Interior Design
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Interior Architecture and Accessibility
● Only one floor; no need for an elevator● Space between tables allows for
wheelchair accessibility● Handicap Accessible Bathrooms● Ramp at front door
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Exterior
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Exterior Architecture
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Uniforms1. Hostess uniform: dark jeans,
cotton polo2. Sushi chef: dark pants,
polyester/cotton sushi jacket, polyester chef hat
3. Waitress/Waiter uniform: striped cotton shirt, dark jeans, polyester apron
4. Waitress/Waiter uniform: striped long sleeve cotton shirt, dark jean shorts, polyester apron
Closed toe shoes for all employees
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Music ● Relaxing, indie vibe
○ Some artists include: ■ The Black Keys■ MGMT■ Mumford and Sons■ Lana Del Rey
● Semi-upbeat music to keep customers engaged
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Scent● Terracotta essential oil diffusers● Subtle, yet present, fresh scent● Oils included:
○ Lemon○ Rosemary ○ Orange (diluted)○ Grapefruit (diluted) ○ Lime ○ Ginger○ Basil
● Calming affect ● Scents switched periodically to
reduce scent “overload”
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Websitehttp://shengxinmao.wixsite.com/pureeats
Home● Open Hours● Contact Information● Location
Menu● Order
Contact● Your suggestion
About● About us● Events
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Promotional ActivitySoft opening
-Exclusive -1 week prior to opening
Ribbon cutting for grand opening
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Brand ExtensionGift Shop which includes:
● Books● Terracotta burners and oils● Sushi rolling materials● Gifts of the community
Seasonal classes and events
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Calendar of Events-Prices vary based on event and materials needed
- Discounted prices for students to encourage attendance
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Questions?