Download - Pumpkin Master 2015 Brochure
WIC Marketing Inc. 515 -202 St
Langley, B.C. V2Z1V7 Ph. 604-534-4870, 778-554-2888
All kits will be bilingual for 2015 to help appeal to the fastest growing demographic in the US.
Pumpkin Masters has a Spooky NEW look to increase shopability!
New transfer method messaging to drive awareness.
Kit descriptor bar – consistent placement for clear messaging & easy shopability.
Safer than Kitchen Knives messaging to bring awareness that Pumpkin Masters is the safer method to carve pumpkins.
Facebook & Pinterest logos have been moved to the front of the packaging to help engage and inspire consumers.
QR code will lead consumers to “How to” video & show just how easy the new transfer method is!
Carving Party Kit Tools and patterns designed for kids and adults! • 16 patterns and instructions, • 4 Carving Saws, 2 Scraper Scoops, 1 Super Poker, 1 Drill & 1 Crayon.
Pumpkin 2015 - Carving Kits
Decorating Punches Tool Kit New punch tools allow you to create artful designs without the need for a carving saw. Detailed carvings can be created with an easy “punching” technique that is ideal for both adults and kids! • 2 Punch Tools, 1 Carving Saw, 1 Scraper Scoop, and 1 Super Poker
Pumpkin 2015 - Carving Kits
INNOVATION utilizing a new carving technique!
89% of Driven Decorators like to try new things!
• 360 Carving Kit introduces a new carving technique that allows the whole pumpkin to be carved!
• Kit includes specially designed patterns that are stunningly spooky from any angle.
• Impress your friends and family by carving 360 degrees!
• Driven Decorators have rated this item:
• Top 2 Box in appeal – 96.0% • Top Box in purchase intent – 62.0%
Growth Platform 1 – So Easy, Beginners Are Masters Idea: Sculpt & Carve – Easy & Expert Result Insights – What Users Say • 90% - Like to try new things • 74% - View carved pumpkins as works of art Why It Will Work • Combination provides a more professional and
dramatic pumpkin by adding depth and dimension
• Combination of two techniques in one kit provides users with the tools needed for a more advanced creation
Make it Easy & Expert So Easy, Beginners
are Masters
INNOVATION for decorating pumpkins!
60% of consumer decorate pumpkins for Halloween.
• Crackle Paint & Stencil Kit allows your pumpkin to be displayed throughout the season!
• No carving is necessary, therefore designs are
visible for weeks! • Pumpkins can be painted using the ever popular
black & silver trend and embellished with Halloween designs.
• Driven Decorators have rated this item:
• Top 2 Box in appeal – 94.0% • Top Box in purchase intent – 70.0%
Growth Platform 4 – Extend into Décor Idea: Enable Pumpkins to Be Seasonal Décor
Insights – What Consumers Say • 62% - Seek the easiest approach to tasks • Difficult to throw away your masterpiece
Why It Will Work • Crafting tape is the easy solution to creating
pumpkin décor in minutes • Pumpkins can be decorated weeks before
Halloween so they can be enjoyed longer
Make it Extend to Décor Extend into Décor
Make It For Mom
Growth Platform 3 – Make it For More Occasions Idea: Develop a Fun & Easy Solution to Decorate Multiple Pumpkins for Mom Insights – What Consumers Say • 89% - Like decorating for the holidays • 71% - Cannot wait to show off their creations Why It Will Work • Decorated pumpkins can be used as décor • Value - consumers save $13+ by buying a kit
versus buying individual craft supplies
Make it For More Occasions For More Occasions
The Power (Saw) of INNOVATION!
The Power Saw has been REDESIGNED for ultimate comfort and maneuverability!
• New, easy-grip design fits perfectly in your
hand, allowing intricate patterns to be easily carved in minutes!
• Trigger switch allows the Power Saw to be turned ON/OFF using natural grip, for carving in comfort.
• The #2 selling SKU in pumpkin carving is now easier to use than ever before!
• Driven Decorators have rated this item:
• Top 2 Box in appeal – 90.0% • Top Box in purchase intent – 60.0%
INNOVATION with a unique 360◦ rotating device!
Truly show off your pumpkin masterpiece with the Ultimate Carve & Display Kit!
• Features a 360◦ rotating display stand, with super
bright LED light.
• Showcase your entire creation in a dramatic flair with the slow movement of the display stand.
• Complete carving kit includes tools and specially designed patterns that create a scene all around the pumpkin.
•Driven Decorators have rated this item:
• Top 2 Box in appeal – 89.0% • Top Box in purchase intent – 54.0%
Kids Carving Kit Creepy eye inserts with glow in the dark features for a whole new effect. Light shines through the eyes to bring patterns to life! • 4 pairs if spooky eyes. • 4 patterns and instructions • 1 Kids Dura Saw, 1 Scraper Scoop & 1 Crayon.
Pumpkin 2015 - Kid’s Products
Kids Glow In The Dark Carving Kit Carving and crafting have been blended into one complete kids kit. • Pumpkins can be carved, painted or both. • Includes: 6 Patterns and instructions, 2 Glow
in the Dark Paints, 1 Kids Safety Saw, 1 Scraper Scoop & 1 Drill.
Pumpkin 2015 - Kid’s Products
Growth Platform 3 – Make it For More Occasions Idea: Enable Kids to Decorate Pumpkins Without Carving Insights – What Consumers Say • 89% - Enjoy family activities • 59% - Distribution of dollars are HH with families
Why It Will Work • Kids can easily create their own monster
pumpkins, safely • Easy to use die-cut foam sheets and googly eyes
bring monsters to life
Make it For More Occasions For More Occasions
Pumpkin 2015 - Lighting
Xtreme Strobe Light • 4 Super Bright LED lights. • Hides light with in the pumpkin. • Batteries included.
Growth Platform 2 – Make Lighting Safe Idea: Develop a Brighter Light That Can Be Angled Insights – What Consumers Say • 75% - Use a candle • 43% - Use a battery operated light
Why It Will Work • Easier to use and safer than candles • LED light delivers brighter illumination for pumpkin
carvings, details show up better • Built-in easel back locks at 45 or 90 degrees to best
highlight carving
Make it More Safe Safer Than a Candle
Pumpkin 2015 - Accessories
Bare Bones Simple kit that contains the basics needed for carving your pumpkin. • 1 Scraper Scoop & 1 Safety Saw.
4 in 1 Carving Tool This carving tool does it all! • Tool has 2 cutting edges for simple and detailed carving
techniques. • The bottom of the tool has 2 cutting edges for sculpting away
the pumpkin skin. 1 side is designed to remove the skin while the other one smooth's out the area.
• Intended for Adult Use Only.
Pumpkin 2015 - Accessories
Sensational Shadows Pattern and instructions are included to create designs for the front and back of the pumpkin, which creates spooky scenes behind your carving.
Pumpkin 2015 - Pattern Books
Creature Features 8 Patterns with instructions to create creepy and fun pumpkin creatures! • Pumpkin patterns designate
areas to be carved and cut pieces are utilized to create a creature with 3D features!
Spooktacular Scenes 10 patterns and instructions are combined to create haunting scenery for your pumpkin display. • Designs are completed by using
multiple carved pumpkins and stacking them or laying side by side.
Pumpkin 2015 - Pattern Books
Classics 8 Patterns with instructions to create creepy and fun pumpkin creatures! • Pumpkin patterns designate
areas to be carved and cut pieces are utilized to create classic patterns.
Contest Winners 8 patterns and instructions are combined to create winning designs for your pumpkin display. • Designs are completed by using
multiple carved pumpkins and stacking them or laying side by side.
Pumpkin Blacklight w/glow paint- Limited Quantity 3 illuminated LEDs react with Glow-in-the-Dark paint! Includes: Operated UV light, 1 battery, 1 roller, 1 bottle of glow in the dark paint.
Pumpkin Powered Light - Limited Quantity Super bright multi color LED, strobes and pulses through many colors. Prongs complete the circuit when installed in pumpkin. Requires 2 AAA batteries, not included.
Costume Reflectors – 3 Ass’t- Limited Quantity. Halloween themed safety flashers clip right onto children’s Costumes. Blinking LEDs and reflective material make them easier to see at night. Sold as an assortment.