Download - Publicitate pe Neogen
![Page 1: Publicitate pe Neogen](https://reader034.vdocuments.site/reader034/viewer/2022050804/547e190ab4af9fef158b5581/html5/thumbnails/1.jpg)
Cum folosesti NEOGEN in campaniile tale?
Social Networks ConferenceOct.2010
Calin Fusu
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Social NetworksAdvertising
$$$
Cine va supravietui DOAR din publicitate?
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ContentGames
$
ContentTranzactions
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Social NetworksAdvertising
$$$
Ce alte optiunide monetizaresunt posibile?
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ContentTranzactions
$
ContentGames
$
CommunicationBusiness
$
CommunicationPersonal
$
Social NetworksAdvertising
$$$
Ce alte optiunide monetizaresunt posibile?
![Page 5: Publicitate pe Neogen](https://reader034.vdocuments.site/reader034/viewer/2022050804/547e190ab4af9fef158b5581/html5/thumbnails/5.jpg)
ContentTranzactions
$
ContentGames
$
CommunicationBusiness
$
CommunicationPersonal
$
Social NetworksAdvertising
$$$
Toate site-uriledevin „sociale”!
![Page 6: Publicitate pe Neogen](https://reader034.vdocuments.site/reader034/viewer/2022050804/547e190ab4af9fef158b5581/html5/thumbnails/6.jpg)
ContentTranzactions
$
ContentGames
$
CommunicationBusiness
$
CommunicationPersonal
$
Social NetworksAdvertising
$$$
Unde se pozitioneazaproiectele Neogen?
![Page 7: Publicitate pe Neogen](https://reader034.vdocuments.site/reader034/viewer/2022050804/547e190ab4af9fef158b5581/html5/thumbnails/7.jpg)
Care-i pondere incasarilor Neogen (fara BestJobs)?
2010:- brand advertising: 40%- direct ads (IMM): 40%- user revenues: 20%
2011:- direct ads (IMM): 50%- user revenues: 30%- brand advertising: 20%
2012?
Direct ads / user revenuescresc mai repede decat brand-adv.
![Page 8: Publicitate pe Neogen](https://reader034.vdocuments.site/reader034/viewer/2022050804/547e190ab4af9fef158b5581/html5/thumbnails/8.jpg)
Fanta, branding pagina noutati
![Page 9: Publicitate pe Neogen](https://reader034.vdocuments.site/reader034/viewer/2022050804/547e190ab4af9fef158b5581/html5/thumbnails/9.jpg)
Ciuc, branding profile
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Ciuc, mesaj promotional
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Germanos, branding 'notificari'
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Profile IMM-uri / direct ads
![Page 13: Publicitate pe Neogen](https://reader034.vdocuments.site/reader034/viewer/2022050804/547e190ab4af9fef158b5581/html5/thumbnails/13.jpg)
Concluzii / provocari:
1. Nu exista retele sociale, exista Facebook + site-uri de nisa (toate-s sociale).
2. Cativa jucatori (mari) vor supravietui din publicitate- este putin probabil sa avem jucatori locali printre ei.
3. Neogen se misca spre direct ads / user revenues.- desi mai acceptam si campanii de branding :)
4. Retelele sociale omoara (sau cel putin transforma)bannerul traditional (prea multe afisari!!)
5. Ma mai gandesc pana maine.. :)
Va multumesc.