Download - Public Diplomacy, Web 2.0 & the 3D Web
Public Diplomacy, Web 2.0 & the 3D Web
Public Diplomacy, Web 2.0 & the 3D Web
Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:
Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:• What is it?
Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:• What is it?• How is Sweden using it for public diplomacy? (examples)
Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:• What is it?• How is Sweden using it for public diplomacy? (examples)
• The 3D Web:
Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:• What is it?• How is Sweden using it for public diplomacy? (examples)
• The 3D Web:• What is it?
Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:• What is it?• How is Sweden using it for public diplomacy? (examples)
• The 3D Web:• What is it?• Second House of Sweden
Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:• What is it?• How is Sweden using it for public diplomacy? (examples)
• The 3D Web:• What is it?• Second House of Sweden• Lessons learned (so far)
Web 2.0: What is it?
Web 2.0: What is it?
• A programmable platform
Web 2.0: What is it?
• A programmable platform• APIs: “Application programming interfaces”
Web 2.0: What is it?
• A programmable platform• APIs: “Application programming interfaces”• Web as a collection of services
Web 2.0: What is it?
• A programmable platform• APIs: “Application programming interfaces”• Web as a collection of services • Atomisation of content: Reuse, mix, “mash up”
Web 2.0: What is it?
• A programmable platform• APIs: “Application programming interfaces”• Web as a collection of services • Atomisation of content: Reuse, mix, “mash up”• Social, collaborative tools: weblogs, comments
Using Web 2.0 for public diplomacy: Sweden
Using Web 2.0 for public diplomacy: Sweden
Using Web 2.0 for public diplomacy: Sweden
Using Web 2.0 for public diplomacy: Sweden
Using Web 2.0 for public diplomacy: Sweden
Using Web 2.0 for public diplomacy: Sweden
Using Web 2.0 for public diplomacy: Sweden
Using Web 2.0 for public diplomacy: Sweden
Using Web 2.0 for public diplomacy: Sweden
The 3D Web: What is it?
The 3D Web: What is it?
The 3D Web: What is it?
The 3D Web: What is it?
The 3D Web: What is it?
The 3D Web: What is it?
The 3D Web: What is it?
• Virtual spaces for navigating to information in 3 dimensions
The 3D Web: What is it?
• Virtual spaces for navigating to information in 3 dimensions• Virtual worlds vs. Mirror worlds: Second Life, Google Earth
The 3D Web: What is it?
• Virtual spaces for navigating to information in 3 dimensions• Virtual worlds vs. Mirror worlds: Second Life, Google Earth• Shared space = social space
The 3D Web: What is it?
• Virtual spaces for navigating to information in 3 dimensions• Virtual worlds vs. Mirror worlds: Second Life, Google Earth• Shared space = social space• World of Warcraft effect: Navigating in 3D is normal if you’re young
Second House of Sweden
Second House of Sweden
Second House of Sweden
Second House of Sweden
Second House of Sweden
Second House of Sweden
Second House of Sweden
Second House of Sweden
Second House of Sweden
Second House of Sweden
Second House of Sweden
Second House of Sweden
Second House of Sweden
Second House of Sweden
• Adding the 3D Web to our toolbox for communicating about Sweden
Second House of Sweden
• Adding the 3D Web to our toolbox for communicating about Sweden• First to experiment, learn from our mistakes, become experts
Second House of Sweden
• Adding the 3D Web to our toolbox for communicating about Sweden• First to experiment, learn from our mistakes, become experts • Curiosity: What works? What doesn’t?
Second House of Sweden
• Adding the 3D Web to our toolbox for communicating about Sweden• First to experiment, learn from our mistakes, become experts • Curiosity: What works? What doesn’t?• Must impress: Outsource design, construction, but manage content
Lessons learned (so far)
Lessons learned (so far)
Lessons learned (so far)
Lessons learned (so far)
Lessons learned (so far)
Lessons learned (so far)
Lessons learned (so far)
Lessons learned (so far)
Lessons learned (so far)
Lessons learned (so far)
Lessons learned (so far)
Lessons learned (so far)
Lessons learned (so far)
• Focus on social events. Social events are the ‘new’ native content.- Gallery talks- Exhibition openings (Linnaeus)- Swedish lessons- Film festivals
Lessons learned (so far)
• Focus on social events. Social events are the ‘new’ native content.- Gallery talks- Exhibition openings (Linnaeus)- Swedish lessons- Film festivals
• Don’t do what the ‘old’ web can do better- Second Life is not good for static content, texts
Lessons learned (so far)
• Focus on social events. Social events are the ‘new’ native content.- Gallery talks- Exhibition openings (Linnaeus)- Swedish lessons- Film festivals
• Don’t do what the ‘old’ web can do better- Second Life is not good for static content, texts
• Don’t develop as if you are in the real world- No scarcity - No gravity- But it is familiar as we slowly adapt to a new paradigm
Thanks!