![Page 1: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/1.jpg)
Rel=Author Problems!
I tried them ALL!
![Page 2: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/2.jpg)
First Off... Who Am I?
Co-author: The Art of SEO President: Stone Temple Consulting
25+ person SEO and PPC firm Trainer: Instant E-Training Founder: Web Site Publishing Companies
Publish web sites, grow them, then sell them2 significant exits so far
Twitter: @stonetemple Google +: +Eric Enge / +Stone Temple Consulting
@stonetemple / + Eric Enge
![Page 3: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/3.jpg)
Three Link Method
Google Profile
AuthorPage
Rel=“me”(Other Profiles)
Rel=“me”
Rel=“author”IndividualPost
@stonetemple / + Eric Enge
![Page 4: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/4.jpg)
Two Link Method
Google Profile
Site Home Page
Contributor To Link
?rel=“author”at end of URL Individual Post
@stonetemple / + Eric Enge
![Page 5: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/5.jpg)
Google Profile Setup
Use with 2Link Method
Use with 3Link Method
@stonetemple / + Eric Enge
![Page 6: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/6.jpg)
EMail Method
Google Profile
Site Home Page
Contributor To Link
Profile verifiedEmail address in thePost attribution
IndividualPost
@stonetemple / + Eric Enge
![Page 7: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/7.jpg)
Rel=Author Payoff
@stonetemple / + Eric Enge
![Page 8: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/8.jpg)
Show Your Image Once Per Page
![Page 9: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/9.jpg)
Payoff Part II
Basic rel=AuthorResult
![Page 10: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/10.jpg)
Stayed Here for 2+ Minutes
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Payoff Part II Conclusion
Several newarticles byme nowshown
Credit toAJ KohnAnd MattMcGee
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Google Looking at Other Signals
• Finding author names on the page, even without rel author tag– Finding “by <author name>” on web pages
• Ignore a few articles in the SERPs by an author?– There pictures will start to disappear
• Much more on this topic here:– http://www.blindfiveyearold.com/reading-may-
influence-authorrank
![Page 13: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/13.jpg)
Rich Snippets Testing Tool
@stonetemple / + Eric Enge
![Page 14: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/14.jpg)
Preview Results – 3 Link Method
@stonetemple / + Eric Enge
![Page 15: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/15.jpg)
Preview Results – 2 Link Method
@stonetemple / + Eric Enge
![Page 16: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/16.jpg)
Author Page: Two Different rel=“me” Tags!
@stonetemple / + Eric Enge
![Page 17: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/17.jpg)
Post Page: Conflicting Author Tags
@stonetemple / + Eric Enge
![Page 18: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/18.jpg)
Wordpress Anyone?
@stonetemple / + Eric Enge
![Page 19: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/19.jpg)
The Main Issue
Wordpress default is to strip out rel=author tags
@stonetemple / + Eric Enge
![Page 20: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/20.jpg)
Google Recommended Plugin
@stonetemple / + Eric Enge
![Page 21: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/21.jpg)
However, Author Can Put ANY HTML in their Bio With This Plugin
![Page 22: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/22.jpg)
Using the Title Attribute Tag
1
2
![Page 23: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/23.jpg)
This adds aRel=“author”Tag to your menu item
Thanks to Kathy Brown of Stone Temple for this one!
![Page 24: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/24.jpg)
How to Do it Manually
@stonetemple / + Eric Enge
![Page 25: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/25.jpg)
Fill in the Biographical Info
About Yourself
Biographical Info: Eric is a wonderful author who knows everything about everything. You should read all his stuff! <a href="https://plus.google.com /123456789012345678901? rel=author">Google+</a> (Plug in your Google ID above)
@stonetemple / + Eric Enge
![Page 26: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/26.jpg)
Genesis Theme Hooks
@stonetemple / + Eric Enge
![Page 27: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/27.jpg)
PHP Code to Go Into a Head Section Hook
<?phpif(is_author(insert-author-name)) { ?> <a rel="me" href="https://plus.google.com/123456789012345678901/">Google+</a> <?php }else { ?> <a rel="author" href="http://www.stonetemple.com/author/famintath/"></a> <?php }?>
@stonetemple / + Eric Enge
If Author pageRel=“me” toprofile
Otherwise, Rel=“Author”To author page
![Page 28: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/28.jpg)
Or edit the Wordpress Source
![Page 29: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/29.jpg)
I Tried to Make this Author Page
@stonetemple / + Eric Enge
![Page 30: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/30.jpg)
But Google Wanted it to be This One(the Wordpress Author Login Page)
@stonetemple / + Eric Enge
![Page 31: Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12](https://reader033.vdocuments.site/reader033/viewer/2022060108/554d0d1fb4c905d4568b4e03/html5/thumbnails/31.jpg)
Thank You!
@stonetemple / + Eric Enge
Eric [email protected]@stonetemple+ Eric Enge(508) 485-7751www.stonetemple.com