Chevere Team-CuisineProposed Business Plan
A Summary of the Business Plan
Chevere Team-C Cuisine operates in the fine dining industry, serving exotic foods from Latin countries
Chevere Team-C cuisine is to be located in Riverwalk, San Antonio, which is frequented by about 2.5million tourists and visitors annually
Riverwalk, San Antonio is dotted with restaurants, entertainment spots, parks, shops and other social spots
To be the best and most unique Latin restaurant in the food industry
To provide high quality food at affordable prices
To provide friendly customer service To empower the community through profit
maximization
What Chevere Team-C Cuisine Restaurant Intends to Achieve
Strengths Weaknesses Opportunities Threats
A SWOT Analysis of Chevere Team-C Cuisine Restaurant
Has a Multi-Latin cuisine which is fresh to the market
Offers high quality foods at an affordable price
Has a competent and friendly staff Offers a unique restaurant ambience Is located in a vibrant location (Riverwalk,
San Antonio) that supports restaurant growth
What advantages do Chevere Restaurant have over its Competitors?
Restaurant is new to the area
Limited startup funds
Existing competition in the market which offers Latin cuisine
Restaurant lacks name recognition in the market
Weaknesses of Chevere Restaurant, Compared to its Competitors
Offers customers a chance to experience great cuisine from different Latin countries (Colombia, Mexico, El Salvador, Costa Rica, Venezuela, Peru & Argentina) in a new state-of-the-art restaurant offering a great dining experience
Offers customer a great menu selection at affordable prices, providing spending-conscious consumers a place to dine.
Opportunities for Chevere Restaurant to Grow
Competitors have a greater market share and it may therefore be difficult for Chevere to establish itself in this market
Reduced consumer spending. The current economic conditions have greatly reduced consumer spending which can have an effect on the company's sales
High operating costs may affect restaurant’s profitability
Threats Posed to Chevere Restaurant
Strengths Strong brand establishment Longer experience in businessWeaknesses Las Ramblas only serves Spanish
cuisines Customer dissatisfaction due to poor
customer service and low seating capacity
Sazo’s prices are expensive, and it only specializes in Mexican dishes
An Analysis of the Strengths and Weaknesses of Chevere’s Competitors
Product and service strategy Target market Strategy Competitor Strategy Pricing Strategy Communications Plan
How Does Chevere Intend to Market Itself Within its Target Market?
Products and services will be unique to target market (inhabitants of San Antonio)
Products and services will be traditional, rich-cultured Latin foods
Customers will be taken on a voyage to Argentina, Mexico and central America to enjoy the sights and sounds of these places, and also sample the authentic spices offered in these locations
How Chevere Intends to have a Unique Product and Service Offing
The main target market will be the inhabitants and visitors of Riverwalk, San Antonio
Since Riverwalk, San Antonio is a vibrant tourist hub, various people from different market segments will be targeted
Products and services will be designed to appeal to different demographics
Characteristics of Chevere’s Target Market
The main competitors are Las Ramblas and Sazo Latin Grill Indirect competitors are Boudro, Biga on the banks and
Paesanos Riverwalk Chevere Team-C Cuisine will offer quality foods at lower prices Chevere Team-C Cuisine will offer value addition by including
live entertainment and salsa classes Chevere Team-C Cuisine will have a competent and well-
trained staff Chevere Team-C Cuisine will have a good ambience and will
be in close proximity to Perus famous Lost City which is a great tourist attraction
Customers will also be taken on tour to wonderful locations where they will sample spices and authentic dishes from these locations. Competitors do not have this advantage
How does Chevere Intend to Outshine its Competitors?
Simple price set menu Varied price range offing, ranging from
moderate to high prices The pricing will be designed to cater for low-
end and high-end markets Overall pricing will be lower than the
competitors’
How Chevere intends to Price its Products and Services
Online communication will be the main communication strategy
Referrals will be relied on as a complementary tool to online communication
Promotion (by marketing the restaurant in common festivals around the main location)
Radio Public relations Seeking the services of advertising agents
How Does Chevere intend to Communicate its Products and Services to its Customers?
Licensing Human resource plan Information technology plan Operations plan Financial plan
How Chevere Intends to Manage the Restaurant
Business permit Health department license Fire department permit State license Liquor license
What Documents are Needed to License Chevere Restaurant?
Restaurant will be run by six managers Three employees will be hired for
miscellaneous tasks, such as, catering and delivery services
Monthly remuneration will be paid to management and hourly remuneration will be paid to lower-level employees
There will be a wage increase of 2.5% annually (for hourly paid workers) and $2,500 will be allocated for employee benefits, with an increment value of 7% annually
What Plans does Chevere Have for Its Employees?
A company website will be set up as a resource to customers, where they can order goods, trace the restaurant’s location and send feedback to the business
The company website will contain an e commerce section, reservation section, catering request section and a picture viewing section
The initial marginal IT cost will be $2,000
How Information Technology (IT) will Complement Chevere’s Vision and Mission
Business will operate like a corporation The company attorney will handle all legal
cases Latin style of dining experience will be
adopted Business will also operate as a catering and
merchandising establishment Business will operate through franchises in
future
How Chevere will Undertake its Operations
Capital will be sourced form a 5-year, $200,000 loan
The annual interest for the loan will be 7% Interest rate per period will be 0.5833% There will be 60 payments to be made
before the loan is completed Total repayment will be $237,614.38. First year profits are estimated at -$78,401 Second year profits are estimated at
$351,899
How Chevere Intends to Finance its Operations