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Proposal for Focus Group
North Shore Country ClubRepresentative: Doug Martin
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Purpose of Focus Group
Challenge: Competing Area Clubs Timeline:
Group Selected: November 15th
Invitations Sent: November 30th
RSVP: January 10th
Event: February 4th
Goal: To find the current “value” of North Shore Country Club in order to increase membership
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Selection Process
Randomly Select 10 members 5 Golf Members 3 Social/Pool/Tennis Members 2 Social Members
Call and see who is interested Follow up with invitations
Focus Group will be held at the Clubhouse
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February 4th Agenda
11:45 p.m. Welcome/Overview/Consent Forms
12:00 p.m. Lunch
1:00 p.m. Questionnaire
2:30 p.m. Thank You/Departure
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Methods
U-Shaped Table Questions will be asked orally as well as
projected on a screen With consent, there will be a video
recording
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Questionnaire
1. What do you believe makes North Shore Country Club unique?
2. What do you think the club could do to stand out from other clubs in the area?
3. What are your feelings toward the club's policies and code of conduct? Should anything be changed?
4. Do you feel that the way in which the club structures its initiation fees and annual dues is beneficial to attracting new members to the club?
5. What have you heard that other clubs are doing that we should take note of at NSCC?
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Follow Up
Thank You's sent out one week after focus group
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Gift Package
$100 towards the Pro Shop $50 Gas Card Wine/Cheese Gift Basket
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Approximate Budget
Item Cost
Location --
Food and Beverage 150
Information Packets 100
Gas Cards (50x10) 500
Pro Shop Gift Cards (100x10) 1000
Wine/Cheese Baskets (75x10) 750
Labor 300
Total 2800
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Questions/Concerns?