Download - Promotional Plan For BD Market KOPIKO
Promotional Plan For KOPIKOBy SHUNNO ENTERTAINMENT
Objective1. Create KOPOKO’s awareness audience.2. Drive Brand Visibility3. Induce trial Purchase 4. Create Strong Brand Equity Target Audience
For Coffee & Chocolate:
Primary: Age Group: 2- OnwardsUrban & Semi Urban AreasSocial Class: A+, A & B Professionals, Businessman, Students, Housewife Etc.
Secondary:Distributors, Dealers, Retailers, Other Channel Partners.
Tertiary : City Corporation, Commissioner, Religious Leaders
Promotional Plan For KOPIKOBy SHUNNO ENTERTAINMENT
Promotional Techniques we will implement to promote the Brand KOPIKO:• T-Shirt/ Uniform (for Tea vending, S.R, Delivery Man, Tea Boy)• Tea stall canopy & umbrella. Tea Stall & Cigarette Shop Branding (PVC Sticker)• Grocery Shop Branding• Wall branding (School walls, public walls with moral dialogues).• Modern Trade activation & Branding. • School, College & Universities branding & Promotion• Mascot/Coffee man • Social Media promotion (Application game, quiz competition, page promotion)• Traffic Sticker ( Approved by City Corporation)• Vehicles Branding• Corporate/ Consumers/ Institutional Giveaways• Fair Participation• Sponsored Events School tournaments (Skating, Football, Health Awareness campaign ( Nutrition Products, fast aid campaign, accident prevention awareness Concert & Celeb endorsement
• Footpath Branding• Parking Stands Branding• Banner/ Festoon/ Billboards/ Flyers
Let’s have a look how it will work !
Promotional Plan For KOPIKOBy SHUNNO ENTERTAINMENT (Cont.)
T-Shirt
T-Shirt/ Uniform (For Tee seller, S.R, Delivery Man, Tea Boy)
CostingSL No. Quantity Category Cost Time Line Amount
1 150 1 350 Start Up 52500
2 350 2 280 Start Up 98000
3 550 3 170 Start Up 93500Total: 244000
Tea Stall & Cigarette Shop Branding
Tea Stall & Cigarette Shop Branding1. Shade Umbrella & Roof extension2. Tea Stall & Cigarette Shop Branding
Costing (Umbrella & Roof Extension)
Costing (vinyl pasting) SL No. Division Number of Shop Amount1 Dhaka 1500 12000002 Chittagong 600 4700003 Sylhet 400 3100004 North Bengal 200 1750005 Barisal 200 1750006 Khulna 200 175000
Total 2505000
SL No. Division Number of Shop Amount1 Dhaka 450 4050002 Chittagong 150 1350003 Sylhet 100 900004 North Bengal 100 900005 Barisal 100 900006 Khulna 100 90000
Total 900000
Traffic Sticker ( Approved by City Corporation)
It will be used as CSR tool. Sticker will contain traffic signs & reminders. Specific market area, School area, Educational Institutions area, Mosque area, Temple area, Hospital Area etc will be its activation area. Sticker will show the KOPIKO Brand along with the traffic signs & social reminders.
Traffic StickerCOSTING
(Including Stand Making & Promoters payments)
SL No. Area Points Cost Per Sign (AVG)
Amount
1 Dhaka City 500 1000 5000002 Chittagong City 100 ,, 1000003 Barisal City 50 ,, 500004 Shylet City 100 ,, 1000005 Khulna City 50 ,, 500006 Rajshahi City 50 ,, 50000
Total: 850000
KioskKiosk’s will be placed @ Super Malls food court areas. It will be run by 2/3 promoters
with the emphasized visibility of KOPIKO brand. They will sell KOPIKO Coffee & Chocolates there, sometimes on occasion they will also do free sampling there.
KOPIKO KIOSK
COSTING(Including Kiosk Making & Promoters payments)
SL No. Super Mall Duration Amount
1 Basundhara City 2 Months 450000
2 Jamuna Future Park 3 Months 400000
Wall Branding (School walls, public walls with morals)
Wall Branding Walls in front of school areas will be branded with moral writings.Walls near university areas & public places will be branded with funny
taglines. Costing
SL No. Area Coverage Amount
1 Dhaka Division 300 300000
2 Chittagong Division 100 100000
3 Barisal Division 50 50000
4 Shylet division 50 50000
5 Northan Division 100 100000
6 Khulna Division 50 50000Total: 650000
Grocery Shop BrandingMini gondola Chocolate StandChocolate Box brandingDisposal/ recycling basketsHanging BannerSignboard (PVC/ Vinyl )Mega Jar
Grocery Shop BrandingCosting
SL No. Area Coverage Amount
1 Dhaka Division 400 480000
2 Chittagong Division 100 120000
3 Barisal Division 25 30000
4 Shylet division 50 60000
5 Northan Division 50 60000
6 Khulna Division 50 60000
Total: 810000
Vehicles Branding
Vehicles BrandingCosting (Total)
Only for Dhaka
SL No. Route No. of Buses Duration Amount
1 Uttara Route 3 2 months 270000
2 Mirpur Route 3 2/3months 270000
3 Dhanmondi- Mdpur
5 2/3 months 425000
4 CNG 100 6 months 80000
Total: 1045000
Social Media promotion1.Application game2.Quiz competition3.Page promotion4. Viral Video
Social Media promotionCosting
SL No. Technique Timeline Amount1 FB page promotion All the year 80000
2 FB Game/ Quiz application/Gift Card
6 times a year 50000
3 YouTube/FB Viral Video Making & Boost up
10 Video or more!! 500000
Total: 630000
Participation in Different Fair Participating in different fairs like Trade fair, Food Fair Etc. will increase the level
of visibility & mass communication of KOPIKO.
Participation in Different FairCosting
SL No. Fair Name Timeline Amount1 DITF December- Jan 500000
2 CITF Jan-Feb 300000
3 Food Festival Nov- Dec 50000
Total: 850000
Mascot/Coffee ManMascot/Coffee man in different public places, public parks , festivals can give a
great vibe!!
Mascot/Coffee ManCosting(Total)
SL No. Type Number Activation Day & Area
Amount
1 Coffee Man 10 Everyday/ Different Territories
130000(1st Month)100000 (regular)
2 Mascot 3 Multi Mall & Festival like Pahela Baishakh
90000(1st Month)40000 (Regular)
Total For the year: 1260000
Modern Trade activation & Branding1.Merchandising.2.Exclusive shelf rent & design. 3.Promotional Offer(product & season wise & complementary gift/ bundle offer)
Modern Trade activation & Branding Costing
Merchandising:13000/15000 per Merchandisers.Exclusive Self Rent & Self Design: As per requirements. (15-50 thousand BDT per Month)Promotional Offer: As per seasonal product offers & requirements.
Foot path BrandingCreating Public awareness by funny dialogs ;)
Foot path BrandingSL No. Type Number Amount
1 Dhaka 500 100000
2 Chittagong 200 40000
3 Khulna 150 30000
4 Barisal 100 20000
5 Shylet 150 30000
6 North Bangle 150 30000
Total: 250000
Banner/ Festoon/ Billboards/ Flyers
Banner/ Festoon/ Billboards/ Flyers
SL No. Type Number Amount
1 Billboards 5 1500000
2 Banner 1000 150000
3 Festoons 2500 237500
4 Flyers 1000 Shops 55000
Total: 1942500
Costing
Parking Stands Branding
Parking Stands BrandingCosting
SL No. Areas Number Amount
1 Super Markets, Malls, Schools, Universities, Colleges Etc.
500 400000
Corporate/ Consumers/ Institutional Giveaways
Corporate/ Consumers/ Institutional GiveawaysCosting
SL No. Type Number Amount
1 Coffee Mug 500 45000
2 Lighter 5000 60000
3 Pen Holder 500 37500
4 Fancy Wrist Belts 2000 160000
Total: 302500
School, College & Universities branding & Promotion1. Book Cover for children's book2. menu card3. Stickered Furniture4. table cover5. bill pay token6. Campus activation (Free sampling, Quiz Competition, Game etc.)7. Washroom Mirror (Feeling Tired? Try KOPIKO ;)
School, College & Universities branding & Promotion
CostingSL No. Type School &
CollegeUniversities Amount
1 Dhaka 20 10 9000002 Chittagong 10 3 3900003 Shylet 10 0 3000004 Barisal 5 2 2100005 Khulna 5 3 2400006 North Bengle 5 1 180000
Total: 2220000
Big Wall Clock @ Public Place
Entrance of class, Beside Lift Doors, Mosques, Medicals etc.
Big Wall Clock @ Public PlaceCosting
SL No. Type Number Amount
1 Dhaka 40 200002 Chittagong 20 100003 Shylet 10 50004 Barisal 10 50005 Khulna 10 5000
6 North Bangle 10 5000
Total: 50000
Events & Sponsored Events
Events By KOPIKO:1. Honesty Vs Dishonesty Campaign (With Viral Video)
2. Free Taxi ( With Viral Video)
3. Health Awareness Campaign ( Nutrition, First Aid, Accident prevention)
Events Sponsored By KOPIKO: 1. Inter university/ School/ College Tournaments 2. Local & National Musical Bands Concert Etc.
Events & Sponsored EventsCosting
SL No. Events Timeline Amount
1 Honesty Vs Dishonesty(13 Places; In Dhaka 7 & outside Dhaka 6 Divisions)
1 month ( For Shoot & post production))
800000
2 Free Taxi 7 Days ( For Shoot & Post Production)
600000
3 Health Awareness Campaign for school Students
10 Schools1 Month
150000
4 Inter university/college/ School Tournaments
10 tournaments 400000
5 Concerts 5 325000
Total: 2275000
Total BudgetSL No. Subjects Amount1 T-Shirt 2440002 Tea Stall & Cigarette Shop Branding 34050003 Traffic Sticker 8500004 Kiosk 8500005 Wall Branding 6500006 Grocery Shop Branding 8100007 Vehicles Branding 10450008 Social Media promotion 6300009 Participation in Different Fair 85000010 Mascot/Coffee Man 126000011 Foot path Branding 25000012 Banner/ Festoon/ Billboards/ Flyers 194250013 Parking Stands Branding 400000
Total Budget (Cont.)SL No. Subjects Amount14 Corporate/ Consumers/ Institutional Giveaways 30250015 School, College & Universities branding &
Promotion2220000
16 Big Wall Clock @ Public Place 5000017 Events & Sponsored Events 2275000
Sub Total: 18034000Agency Commission ( 5%) : 901700Total: 18935700
Thank You!!