1
Executive Summary
Objective: “To determine market potential of Acrylic exterior paints”. Durations of Project: 1/06/2007 to 31/07/2007 (2 month) Method of Data Collection:
� Primary Data collection – Questionnaire Method.
� Secondary data Collection – Yellow Page, Phone Call, Internet. Scope:
Scope of the project is to determine the market potential of exterior acrylic paints and creating awareness of Beck India’s products.
Samples: 1) Retailers 2) Painting Contractors 3) Architects Area Covered: Customer Area
Retailers
Painting Contractors
Architects
Pune City
16
47
56
Pimpri-Chinchwad
12
12
17
Total Market sale of exterior paints in pune (month): 4500 tonnes. Main competitors:
1) Asian Paints 2) ICI Paints 3) Nerolac Paints. 4) Berger Paints. 5) Shalimar Paints.
Beck India’s products are known for quality. These products are in initial phase of introduction. Customer gives good response for these products. These products should be called as future products.
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Company Profile
ELANTAS Beck India
Formerly known as Dr. Beck & Co. India Ltd., ELANTAS Beck India was incorporated in 1956 to cater to the growing demand for wire enamels, varnishes and resins, and the company today produces the widest range of electrical insulating materials to satisfy the ever-changing needs of the most quality conscious customers in electrical insulation systems, as well as construction chemicals.
ELANTAS Beck India is a Group Company of ALTANA AG, an international Chemicals Group with sales of about EUR 985 million in the first three quarters of 2006 and approx. 13,500 employees all over the world. With a return on sales (EBT) of around 22%, ALTANA is one of the most profitable and chemicals companies in Europe.
One of its operating companies ALTANA AG provides innovative, environmentally sound solutions based on specialty products for the electrical industry, coating manufacturers, coating and plastics processors and the electronics industry. The business unit Electrical Insulation of ALTANA AG headquartered in Wesel, Germany comprises 9 companies in 6 countries.
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Mission Statement
• To maintain its market leadership in India in electrical insulation products and its reputation for consistent quality and customer service.
• To become a leading participant in the growing market for construction chemicals.
• To support business objectives with high technical standards with respect to production processes, safety, health, environment and information technology.
• To achieve objectives through individuals and work groups who are well qualified, trained and highly motivated to take up challenges and achieve excellence in their pursuits.
Quality Policy
• We are committed to continually improve our products and services to meet our customers' requirements, and conform to applicable regulatory standards.
Quality Objectives
• Retain market leadership in Electrical Insulation business by consistently offering high quality products
• Share information on developments in the international Market with our customers to enhance their global competitiveness
• Continuously enhance customer satisfaction by improving Logistic support and technical services
• Utilise group R & D and external know-how for enhancement of product and process technology
• Improve and continuously upgrade production processes.
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Environmental Policy
ELANTAS Beck India, manufacturer of Electrical Insulation and Construction Chemicals, is wholly committed to environmental protection at Pimpri & Ankleshwar works and Beck House at Pune.
The company seeks to achieve this commitment through environmental consciousness and setting objectives & targets based on the following practices:
• Safety in production, handling, use & disposal of its products • Prevention of environmental and health hazards • Informing the employees, users and society at large about environmental
protection and product safety • Imparting environment related training to its employees.
ELANTAS Beck India accords the same importance to Environmental Protection as it gives to Quality Systems.
Environmental Objectives
• Reduce waste • Reduce resources depletion • Establish significant presence in high value Coatings & Sealants business • Minimise environmental pollution & health hazard • Design and develop products & processes for minimal environmental impact • Minimise environmental impact of raw material sourcing • Promote environmental, health & safety awareness among the employees,
contractors, users and transporters • Conform to applicable laws and Government regulations
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Management
Key Personnel
Name Designation Email Addresses
Manu Tandon Managing Director [email protected]
Prashant Deshpande Director - Marketing [email protected]
Sharad Shetye Director - Manufacturing
Rajeev Bhide Director - Finance & Corporate Affairs
Dr. Vinayak Bhanu Manager - R&D [email protected]
Kedar Gokhale Sales Manager [email protected]
R. S. Salunkhe Business Manager - Construction Chemicals
Certification
It is often believed that the success of an organization is measured by its achievements. ELANTAS Beck has crossed many milestones in its journey on the path of excellence. ELANTAS Beck is the first Indian manufacturer of insulation and resin products to receive the approbation of product certifications from the Underwriters Laboratory, USA. The company has also been awarded both the EN ISO 9001: 2000 Quality Management System Certification and EN ISO 14001 Environment Management System Certification given by the globally respected agency that's TUV of Germany.
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Marketing Network
Marketing & Export Head Office:
Beck House, Damle Path, Pune – 411004 India
Phone: +91 (020) 30210600 Fax: +91 (020) 30210634 Email: [email protected] Email: [email protected]
Technical services:
147, Bombay-Pune Road, Pimpri, Pune - 411018 India
Phone: +91 (020) 30610600 Fax: +91 (020) 30610601 Email: [email protected]
Regional Offices
Northern Region: New Delhi
Regional Sales Manager 403, World Trade Centre, Babar Road, New Delhi - 110001 India
Phone: +91 (11) 23411664, 23412940 Fax: +91 (11) 23413408 Email: [email protected]
Eastern Region: Kolkata
Regional Sales Manager Unit 708, 7th Floor Om Tower, 32, J. L. Nehru Road Kolkata - 700079
Phone: +91 (33) 22271841 Fax: +91 (33) 22271843 Email: [email protected]
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Western Region: Pune & Mumbai (contact head office)
Regional Sales Manager Beck House, Damle Path, Pune - 411004 India
Phone: +91 (020) 30210600 Fax: +91 (020) 30210740 Email: [email protected] (Electrical Insulation) Email: [email protected] (Construction Chemicals)
Southern Region: Bangalore
Regional Sales Manager 1176, 12th H.A.L. II stage, Bangalore - 560008 India
Phone: +91 (80) 25281649, 25283093 Fax: +91 (80) 25280831 Email: [email protected]
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Background:
Paint -- the group of emulsions generally consisting of pigments suspended in a liquid medium for use as decorative or protective coatings -- made its earliest appearance about 30,000 years ago. Cave dwellers used crude paints to leave behind the graphic representations of their lives that even today decorate the walls of their ancient rock dwellings. The paint and coatings industry, however, had to wait for the Industrial Revolution before it became a recognized element of the American national economy. The first recorded paint mill in America was reportedly established in Boston in 1700 by Thomas Child. A century and a half later, in 1867, D.R. Averill of Ohio patented the first prepared or "ready mixed" paints in the United States.
In the mid-1880s, paint factories began springing up in population and industrial centers across the nation. Mechanization was making the manufacturing process accessible to a larger and less specialized group of entrepreneurs. The weight of prepared paint makes it expensive to transport, so a decentralized structure of small manufacturers in discrete markets dominated the industry until the mid-1900s.
That structure still continues to some extent today with the significant industry segment of small- to medium-sized paint manufacturers who serve limited regional markets.
Industry consensus standards limiting the use of lead pigments date back to the 1950s. Common house paints, contrary to some consumers' beliefs, contained little, if any, lead since then. Household paints have not included any lead since its use was banned by the Consumer Product Safety Commission in 1978.
Contemporary paints and coatings consist of countless compounds uniquely formulated to fulfill the varied requirements of hundreds of thousands of applications. "Paint" ranges from the broad group of environmentally-sound latex paints that many consumers use to decorate and protect their homes and the translucent coatings that line the interior of food containers, to the chemically-complex, multi-component finishes that automobile manufacturers apply on the assembly line.
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Introduction to Paint: “Paint is a combination of different chemicals while spread on surface which gives uniform films, Clear or opaque which decorates and protects the surface”
Intergradient of Paint:
Pigments
Gives Paint film its color and filling properties. Undisclosed by water or solvent. Powder forms added in paints for specific color & also for specific nature.
Resin Its main part & act as a glove to paint. Binds and wets pigment giving paint its adhesion, gloss, hardness and durability.
Solvent Dissolves resin, mixes pigment and resin to form liquid past.
Additive Improves paint and paint film properties added in small quantities foe specific future. (e.g. anti fungal)
Paints
Thinner Improves and assists paint application
Body Pigment
Improves films build and abrasion workability. The main pigment are primers and undercoats
Rust Inhibitive
Used mainly in premier to improve anti corrosion properties.
Pigments
Color Pigments
Gives color and hiding power
Inorganic Pigment
Metal Oxides, Usually dull color (e.g. titanium dioxide and oxide red pigment Color
Pigments Organics Pigment
Mainly bright in color but poor in hiding (e.g. pthalocyanine blue and quinacridone red)
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Types of paints:
1) Interior Paints.
2) Exterior Paints
Exterior Paints: Types of exterior paints: • Latex paint is durable, dries fast and easy to cleanup. As it is mildew proof it
can be applied over damp exterior as well. It has to be applied without using a thinner as it is. Do not spread too thin while applying.
• Acrylic paint is a type of latex paint. This paint is thinned with water and can
be applied on any kind of surface including primer-applied metal. This too dries rapidly
• Alkyd paint is a synthetic paint that has to be diluted with solvent. This paint is a little like oil based paints but dries quickly. Can be used over old oil based paint or alkyd based paint as it covers and hides perfectly.
• Oil paint takes a long time to dry up and it quite messy. But is extremely
durable. As it takes a long time to dry, using it for exteriors can be a problem due to insects and rain
• Primers are used to seal fresh wood and metal. Use only one coat of primer. The same applies for finish use only one coat. Primer cannot be used as finish and vice versa. Applying primer is easier than applying finish, but as the surface is fresh a lot of paint is required.
• Stains can be solvent thinned or water thinned and produce a transparent,
semitransparent or solid finish for original wood siding and trim. Some stains have preservatives and other give wood an antique finish.
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History and Need of Acrylic Paints: In the 1940's after the 2nd world war, the paint manufacturing industry moved away from the old tried and true methods of making linseed oil paint and began heavily promoting chemical, petroleum and solvent based paints. With the awareness of the danger of petroleum products in the environment, we are entering a new period for the painting industry. A major difference in modern paints is the change in binder from the used of natural boiled linseed oil to alkyd oil which is generally derived from soybean and safflower oil. Use of synthetic resins, such as acrylics and epoxies, has become prevalent in paint manufacture in the last 30 years of so. Acrylic resin emulsions in latex paints, with water thinners, have also become common.
Objective: Primary Objective:
1) To Determine Market Potential of Exterior Paints in Pune and Pimpri – Chinchwad.
2) To analyzing the buying motive of consumer for Exterior Paints.
3) To study the awareness of Beck India’s exterior paints.
Secondary Objective: 1) To Determine Market Potential of Exterior Acrylic Paints in Pune and Pimpri – Chinchwad.
2) To give suggestion and recommendation for making a suitable and a Sound strategy in future.
3) To promote Beck India’s products.
4) To determine current market share of exterior acrylic paints.
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Research Methodology: 1) Research Framework: In this project I had to survey the various areas in pune and pimpari-chichwad which
were given to me by the company. As I had to survey primarily to find out who would
be my potential customers, the competitors presence and the other factors that would
facilitate the company to take decision for expansion among pune and pimpari-
chichwad.
For these objectives the research methodology that I followed was:
1. Defining the objective
2. Develop the research plan
3. Collect the information
4. Analysing and interpretation of the data
5. Conclusion 2) Research Plan:
• Time Span – 1st June to 31st July • Total 8 week working. • Actual field working – To meet retailers, contractors, architects directly. • Data collection time – 6 weeks. • Analysis of the data - 1 week. • Final Preparation of project – 1 week.
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3) Scope of the study:
Scope of the project is to determine the market potential of exterior
acrylic paints and creating awareness of Beck India’s products 4) Sources of Data Collection:
� Primary Data collection – Questionnaire Method
� Secondary data Collection – Yellow Page, Phone Call, Internet 5) Sample Size:
1) Retailers.
2) Painting Contractors.
3) Architects.
From Pune and Pimpari-Chichwad.
6) Sampling Techniques: Questionnaire Method. Questions are Open ended and Close ended.
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Product Profile: Beck Coat EXShield – -- Protection against UV & rain water. -- Excellent weather resistance. -- Breathable coating. -- Forms a protective cover over the hairline cracks. -- Withstands extreme climatic conditions: Hot, humid and freezing cold. -- Assurance of good looks, quality finish designed for a Wide range of exterior surfaces. -- Resistance to peeling, blistering, fading, chalking. Beck Coat EXGuard – - Excellent Weather resistance. - Breathibility. - Durability. - Elastomeric film. - Excellent anchoring. - High quality exterior finish. - 300% Elongation
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Competitors Analysis: 1) Asian Paints: a) Ace Exterior Emulsion:
Ace Exterior Emulsion is a water-based exterior wall finish suitable for dry to moderately humid climatic conditions. It offers excellent resistance to chalking, cracking and weathering in comparison to Cement Paint. Ace gives cleaner shades which do not fade and last longer. Ace offers good anti-algal performance in dry to moderately humid climatic conditions.
b) Apex: Apex Weatherproof Exterior Emulsion is a water-based 100% acrylic, exterior wall finish. A high performance, long-lasting exterior paint specially formulated to withstand extreme tropical conditions of high rainfall, humidity and heat, Apex provides excellent resistance against the growth of algae and fungi on the walls. It offers excellent protection against alkali and UV degradation too.
c) Apex Ultima: It incorporates the latest state-of-the-art technology to provide long-lasting exterior performance even in the most extreme tropical conditions of india. Its unique advanced anti algal chemistry ensures that exterior walls are provided with power-packed resistance against algae and fungi growth. It has very good dirt pick up resistance and dirt cleaning properties.
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2) Nerolac Paints: a) Nerolac suruksha: Product Description: Nerolac Suraksha Advanced Plastic Exterior Paint is an economical water thinnable coating, specially designed for application on exterior walls in dry or moderatey humid climatic conditions. It has good Washability, Anti-Algal & Anti Fungal properties.
Performance Features & Benefits:
• Economical water thinnable coating • Better outdoor durability • Smooth and pleasing finish with Sheen • Performance much superior to cement paint • No need of curing.
Recommended Usage:
Nerolac Suraksha Advanced Plastic Exterior Paint is specially designed for application on exterior walls of houses and architectural buildings situated in dry or moderately humid climatic conditions.
b) Excel:
Product Description: Nerolac Impressions Excel Total All in One Acrylic Exterior Emulsion is high performance premium water based, long lasting exterior paint, with UPF (Ultimate Paint Formula). It is formulated to suit the extreme tropical conditions of high rainfall, humidity and heat. The product is based on 100% Acrylic resin and hence it forms a tough and flexible protective film, with an excellent bonding to the substrate, which prevents peeling off or cracking for years together. It contains special type of emulsion which gives Excellent Dirt-pickup Resistance and Excellent Sheen. 1`All In One Acrylic Exterior Emulsion contains a unique combination of surface protectants, which are released slowly over a long period of time. This actively helps not only to prevent the fungal and algae growth, but also, ensures constant surface activity against these irritants for a long period. It also offers a 7 year warranty*
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Performance Features & Benefits:
• Excellent Dirt Pick up Resistance • Excellent resistance to fungal and algae growth • 7 year warranty* • Excellent out-door durability • Very good colour retention • Smooth & High Sheen finish • Easy to apply and maintain • Superior washability & scrub resistance • Very wide range of beautiful colours • Very good coverage thus good value for money.
Recommended Usage:
Recommended for exterior and interior of houses, architectural and commercial buildings, where high standard of surface protection is expected.
c) Everlast:
Product Description: Nerolac Everlast with pliolite is a specially designed solvent based exterior coating having superior properties with respect to protection of masonry surfaces from aggressive environmental conditions. It is formulated by using ideal combination of true pigments and special type of extenders, dispersed in a balanced combination of different grades of Styrene Acrylate Resins and plasticized with ultra violet stabilized grade of plasticizer.
Performance Features & Benefits:
• Excellent durability • Excellent adhesion to masonry surfaces • Very good alkali resistance • Unique breathable film properties • Self cleaning characterstics • Very good resistance to mould growth • Can be applied on freshly constructed masonry surfaces.
Usage: For painting of the exterior surfaces of houses, architectural buildings, bridges, etc. where masonary surface needs to be protected from adverse climatic conditions.
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3) Berger Paints: In Decorative Paints, Berger has paints and paint systems for every application - interior, exterior, every surface, concrete, plaster, metal and wood - as well as special applications like water storage, etc. Berger acrylic brands like Luxol Silk and Rangoli for interiors, and Weathercoat for exteriors are quality leaders in technology and represent decor statements that redefined the premium category. Luxol Hi-Gloss is the national hallmark for excellence in paint enamel. In addition to these premium trendsetters, Berger offers paint users other attractive options across the price spectrum in every category - thus enabling buyers to make the choices most appropriate to their budget, always with the Berger assurance of the best quality for the price.
BERGER PAINTS is the culmination of over seven-decade process of evolution and growth that began in 1923. Its growth has been closely linked with the business and industrial development of modern India. BERGER'S performance is anchored today in a wide variety of Decorative and Industrial paints which continue to gain an increasing share of the highly competitive Indian paint market. Being an ISO 9001 company its quality products have attained instant recognition, worldwide, and continues to meet quality requirements that are demanded today even in the domestic market. The Country's third largest paint manufacturer, with its Headquarters in Calcutta, BERGER controls a distribution network comprising of 66 stock points and approximately 10,000 dealers, spread across the country.
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4) Shalimar Paints: a) Shalimar Xtra:
Shalimar Xtra is a premium exterior finish formulated with 100% pure acrylic emulsion. Its tough & durable film effectively withstands extreme tropical conditions of high rainfall, humidity, heat & cold, ensuring extra protection for exterior masonry, brickwork, rendering & concrete. Its state-of-the-art co-polymer system is specially formulated with light-fast pigments and highly effective fungicides to keep exterior walls looking their best year after year.
Area Of Application: Exterior masonry, Brickwork, Rendering & Concrete.
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LIST OF RETAILERS Name Address Exterior
Paints company’s
More demanded products
Distribution channels
Remarks on our products
Suggestions
Hardik Enterprises
Nilayam Theatre chowk
Asian(apex, Ace, ultima), Nerolac (suruksha), ICI (weathershield and max)
ICI weathershield and max
Direct purchase from company
Products are good.
Advertising required, Credit period required, Suggest products to painting contractors.
Aarati Enterprises
Singhad road.
Asian(apex, Ace, ultima), Nerolac (suruksha), ICI (weathershield and max)
Asian paints apex and ultima
Direct purchase from company
Best products
Advertising required, Credit period required, Suggest products to painting contractors. Some discounts on bulk quantity.
Supreme electricals and hardware
Bibwewadi
Asian (apex, Ace, ultima), Nerolac (suruksha), ICI (weathershield and max), Berger paints
Asian paints apex and ultima
From wholesalers. And only asian paints direct from company.
Good products
Advertising required, Credit period required, Suggest products to painting contractors. Some discounts on bulk quantity.
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Amit enterprises
Bibwewadi
Asian (apex, ss, ultima), Nerolac (suruksha), ICI (weathershield and max), Berger paints, Shalimar paints, some local companies like ambika paints
ICI weathershield and max
Direct purchase from company
Not good. No suggestions
Aman enterprises
Swargate
Asian(apex, ss, ultima), Nerolac (suruksha), ICI (weathershield and max)
Asian paints apex and ultima
Direct from company as well as from wholesaler.
Good quality.
Advertising required.
Krishna paints
Market yard
Asian (apex, ss, ultima), Nerolac (suruksha), ICI (weathershield and max), Berger paints, Shalimar paints, some local companies.
Nerolac suruksha
Direct purchase from company.
Good quality.
Advertising required. And some credit period required.
Om Traders Navi peth
Only Asian paints
Asian paints apex and ultima
Direct purchase from company.
Good quality.
Make shade cards small. Easy to handle. Advertising required.
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Unique paints and hardware
Erandwana
Asian, Dulux, Nerolac & Duco paints, Berger, Unilite cement paints & Decolight distemper
ICI weathershield and max
Depends on margin offered from company or wholesaler.
Good quality
Advertising required, Credit period required, Suggest products to painting contractors. Some discounts on bulk quantity. Make big size shade cards.
Aditya sales Paud road
Only Asian paints
Asian paints apex and ultima
Direct purchase from company.
Good quality
No such suggestions.
A. G. Khanbhai & sons
Budhwar peth, Bohari ali.
Asian paints , Johnson dry distemper
Asian paints apex and ultima
Direct purchase from company
Good quality
No such suggestions
Rangoli paints & hardware
Erandwana
Only Asian paints and on small scale ICI weathershield & max
Asian paints apex and ultima
Direct purchase from company.
Good quality
Advertising required. And some credit period required.
Pooja Enterprises.
Narayan peth, Kelkar road.
Asian (apex, ss, ultima), Nerolac (suruksha), ICI (weathershield and max), Berger paints.
Asian paints apex and ultima & ICI weathershield and max
Direct purchase from company.
Good quality
No such suggestions.
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Adarsh Enterprises
Narayan peth, Kelkar road.
Asian (apex, ss, ultima), Nerolac (suruksha), ICI (weathershield and max), Berger paints, Shalimar paints, some local companies.
Asian paints apex and ultima & ICI weathershield and max & sometimes Nerolac
Direct purchase from company.
Good quality
Advertising required. And some credit period required. Suggest to open own retail outlet. Suggest to make direct contact with contracters & builders.
Amar sales Paud road
Asian paints, Nerolac, berger paints, ICI, Shalimar paints, etc.
Asian paints apex and ultima
Direct purchase from company.
Not good. No such suggestions.
Rangtarang Sadashiv peth
All paints & painting materials
Asian paints apex and ultima & ICI weathershield and max
Direct purchase from company.
Good quality
Advertising required. And some credit period required.
Sharda painter
Near Telco road ,Bhosri Pune
Asian(apex, ultima), Nerolac (suruksha), ICI (weathershield and max)
ICI weathershield and max
Direct purchase from retailers.
Products are good.
Advertising required. And some credit period required. Suggest to open own retail outlet. Suggest to make direct contact with contracters & builders.
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Shiv Kailash Genral & Hardware
Nehru Road Bhosri
Asian(apex, ultima), Nerolac (suruksha), ICI (weathershield and max)
Asian Paints Direct purchase from retailers.
Products are good.
Advertising required. And some credit period required.
Geeta Hardware
Nehru Road Bhosri
Asian(apex, ultima), Nerolac (suruksha), ICI (weathershield and max)
Asian Paints Direct purchase from retailers.
Products are good.
Advertising required. And some credit period required.
Ruprang Traders
Shewale Road, chinchwad, Pune
Only Nerolac Nerolac , Asian paints apex and ultima,
Direct purchase from company.
Good quality
Advertising required. And some credit period required.
Kasturi Hardware & Electricals
Kasturi Market, chinchwad, pune.
Asian(apex, ultima), Nerolac (suruksha), ICI (weathershield and max),Berger
Asian Paints Direct purchase from retailers.
Products are good.
Advertising required. And some credit period required. Suggest to open own retail outlet. Suggest to make direct contact with contracters & builders.
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Mr.LalwaniEnterprises
Pimpri, Pune
Asian(apex, ultima), Nerolac (suruksha), ICI (weathershield and max),Berger
Asian Paints Direct purchase from company
Products are good.
Advertising required. And some credit period required. Suggest to open own retail outlet. Suggest making direct contact with contracters & builders.
Dealer Trading Corporation
Delux Cinema compound, pimpri.
Asian(apex, ultima), Nerolac (suruksha), ICI (weathershield and max),Berger
Asian Paints Direct purchase from company
Products are good.
Advertising required. And some credit period required. Suggest to open own retail outlet. Suggest to make direct contact with builders.
Kataria Paints
pimpri, pune
Asian(apex, ultima), Nerolac (suruksha), ICI (weathershield and max),Berger
Asian Paints Direct purchase from company
Products are good.
Advertising required. And some credit period required. Suggest to open own retail outlet. Suggest making direct contact with contracters.
Vijay Hardware & paints
Bhosri, pune
Asian(apex, ss, ultima), Nerolac (suruksha), ICI (weathershield and max)
Asian Paints Direct purchase from Dealer
Products are good.
Advertising required, Credit period required, Suggest products to painting contractors.
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Central Hardware
Bhosri, pune
Asian(apex, ultima), Nerolac (suruksha), ICI (weathershield and max),Berger
Asian Paints Direct purchase from Dealer
Products are good.
Advertising required, Credit period required, Suggest products to painting contractors.
Ram Agencies
Bhosri , Pune
Asian(apex, ultima), Nerolac (suruksha), ICI (weathershield and max),Berger
Asian Paints Direct purchase from Dealer
Products are good.
Advertising required, Credit period required, Suggest products to painting contractors.
Bhau painter
chinchwad
Asian(apex, ultima), Nerolac (suruksha), ICI (weathershield and max),Berger
Asian Paints Direct purchase from Dealer
Products are good.
Advertising required, Credit period required, Suggest products to painting contractors.
Tushar Paint Sadasiv Peth
Asian(apex, ultima), ICI weathershield
ICI weathershield
Direct purchase from company
Want to use product Sample
Advertising Suggest to open own retail outlet required
Chandan Hardware & Electrical
Nigdi Bus stand
Asian(apex, ultima),
Asian(apex, ultima),
Direct purchase from dealer
Products are good
Advertising Suggest to open own retail outlet required
Bombay Hardware & Sanitary
Nigdi Near Bus stop
Asian(apex, ultima), Nerolac (suruksha), ICI (weathershield and max),Berger
Asian(apex, ultima), ICI weathershield
Direct purchase from company
Products are good
Advertising required. And some credit period required. Suggest to open own retail outlet. Suggest making direct contact.
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Analysis of visit to Retailers: Product Available in Shop –
Product Type
Manufacturers
Brand
Acrylic Paint
Asian Paint
Ace, Apex, Ultima
Acrylic Paint
Nerolac Paint
Suraksha, Excel, Everlast
Acrylic Paint
ICI
Weathershield, Wmax
Acrylic Paint
Berger
Weathercoat
Acrylic Paint
Shalimar
Xtra
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Pack Sizes available in shop:
Company Name
Pack Sizes
Asian paints
1,4,10,20 ( in liters)
ICI Paints
1,4,10,20 ( in liters)
Nerolac paints
1,4,10,20 ( in liters)
Berger paints
1,4,10,20 ( in liters)
Shalimar paints
1,4,10,20 ( in liters)
Beck India paints
1,20 ( in kgs)
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Average Price of Products: (20 liters) (Depend on shade & channel):
Company Name
Price (Approx.)
Asian Paints (Ace)
Rs. *2900 - 3200
(Apex)
Rs. 3200 - 3500
(Ultima)
Rs. 3700 - *4000
ICI (Weathershield)
Rs. *3300 - 3600
(Weathershield Max)
Rs. 3700 - *4100
Nerolac (Suraksha)
Rs. 2700 - 3500
Berger paints (Weathercoat)
Rs. 3500 - 3800
Shalimar paints (Xtra)
Rs. 3000 - 3500
Beckcoat Exshield
Rs. *2500 - 2600
Beckcoat Exshield
Rs. 3400 - *3500
Note- * shows (Min to Max Rrise)
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Distribution Channel (two level):
Manufacturers
Distributors
Retailers
Customers
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Distribution Channel (one level):
Manufacturers
Retailers
Customers
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LIST OF CONTRACTORS
Name Address Using exterior paints
Customer view about Product
Point of Purchase
Remarks on our products
Suggestions
Mr. Sanjay patwardhan
“Rangsiddhi” Salokha appt. Near panchami hotel, Pune- Satara road, pune.
Asian paints apex & ICI weathershield & max.
Asian paints apex.
Purchase from retailers & company outlet.
Good quality.
Need proper advertising. Open some retail outlet or appoint some distributors. Take contracter meet. Want some credit period.
Mr. Somas kulkarni
“ Perfect Décor” Pentagon, near panchami hotel, pune- satara road, pune.
Asian paints apex & ICI weathershield & max. sometimes Beckcoat exshield & exguard.
ICI weathershield & max.
Purchase from retailers and from company also.
Best quality.
Need proper advertising. Open some retail outlet or appoint some distributors. Take contracter meet. Interested to become distributer of our company.
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Mr. Ajay khaire-patil
“khaire-patil” associates, ramlila appt., pulachi wadi, deccan gymkhana, near hotel chatrapati, pune.
Asian paints apex
Asian paints apex.
Purchase from
retailers &
company outlet.
Good quality.
Need proper advertising. Open some retail outlet or appoint some distributors. Take contracter meet.
Price doesn’t matters, quality matters.
Mr.anil apte. “Akashay colours & textures” near Dshabhuja ganapati, karve road, pune.
Asian paints apex, nerolac suruksha, ICI weathershield.
ICI weathershield.
Purchase from retailers and from company outlet also. If quantity is big then at that time directly from company.
Best quality.
No such suggestions. He is the customer of our company.
Mr. Dilip joshi.
“Alankar paints” opp. Kohinur mangal karyalay, ivary towers, karvenagar, pune.
Asian paints apex, nerolac suruksha,
nerolac suruksha
Purchase from retailers & company outlet.
Good quality.
Need proper advertising. Open some retail outlet or appoint some distributors.
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Mr. subhash majgaonkar
“Raviraj painting works”, karve statue, nandan arcade, shop no.5, karve road, pune.
Asian paints apex & ICI weathershield & max.
ICI weathershield
& max.
Purchase from retailers. But now wants to purchase direct from company.
Best quality.
Need proper advertising. Make direct contact with customers.
Mr. sandeep gadgil.
“Madhurang painters” shop no.2 ankita appt., hingane khurd, vikram nagar, near hingane post office, pune.
Only ICI weathershield.
ICI weathershield & max.
Purchase from retailers & company outlet.
Best quality.
Open some retail outlet. Take contracter meet. Need of proper advertising.
Mr. Vishnu ingale.
“Laxmi construction” singhgad road (nanded phata) pune.
Asian paints apex and some local paints.
Asian paints apex.
Purchase from retailers & company outlet.
Good quality.
Open some retail outlet. Take contracter meet. Need of proper advertising. To contact b
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J. B. Shigwan.
430/431, shaniwar peth, pune. Opp. Shaniwar peth police chowky.
Asian paints apex & ICI weathershield & max.
ICI weathershield & max.
Purchase from retailers & company outlet.
Best quality.
Need proper advertising. Open some retail outlet or appoint some distributors. Take contracter meet. Want some credit period.
Mr. Sanjay mone
Sanjay mone & co. 128/2, swaroop nagari, opp. Maruti mandir, kothrud, pune.
Only ICI weathershield.
ICI weathershield & max.
Purchase direct from company.
Best quality.
Open some retail outlet. Take contracter meet. Need of proper advertising. To contact big builders.
Mr. M. D. Gholap
Gholap painting co. Matrukrupa app., 2/14, Erandawana, karve road, pune.
Asian paints apex & ICI weathershield & max.
ICI weathershield & max.
Purchase direct from company.
Best quality.
Need proper advertising. Open some retail outlet or appoint some distributors.
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Mr. T. T. Gholap
“Tulsi developers” Matrukrupa app., 2/14, Erandawana, Karve road, pune.
Asian paints apex & ICI weathershield & max.
ICI weathershield & max.
Purchase direct from company.
Best quality.
Need proper advertising. Open some retail outlet or appoint some distributors. Take contracter meet.
Mr. Harendra R. kankaria
“Buidwell traders” Mahadkar chambers, shop no. G- 13, 127/3A, karve road, opp. Kasat chemicals, kothrud, pune.
Asian paints apex & ICI weathershield & max.
ICI weathershield & max.
Purchase direct from company.
Best quality.
No such suggestions.
Mr. E. A. Chindhy
4, east street, Medhora blocks, camp, pune.
Asian paints apex & ICI weathershield & max.
ICI weathershield & max.
Purchase direct from company.
Best quality.
Need proper advertising. Open some retail outlet or appoint some distributors. Take contracter meet.
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37
Mr.S.V.Ingle Near Bus stand,Bhosri,Pune
Asian paints apex & ICI weathershield & max & Nerolac Surakhsha
Asian Paints apex & Nerolac suraksha
Purchase direct from dealer
Good quality
Need proper advertising & awareness. Open some retail outlet or appoint some distributors. Take contracter meet
Mr.Jawant Wagmode
Chinchwad, Pune
Asian paints apex & ICI
weathershield & max & Nerolac
Surakhsha
Asian Paints apex & Nerolac suraksha
Purchase direct from dealer
Good quality
Need proper advertising & awareness.
Pradeep Paranjape
103,Kalpataru 27/1B, Erandwane, Pune-411004
Asian paints apex & ICI weathershield & max & Nerolac Surakhsha
Asian paints apex & ICI weathershield
Purchase direct from dealer
Want to Use sample of Beck Proof WAC
More Preferred Beck proof WAC, Open some retail outlet, Required seminar
Tushar Buruk 378,Shukarwar Peth, Shahu Chawk, Shivaji Road Pune
Asian paints apex & ICI weathershield & max. some cement paint
Asian paints apex & ICI weathershield
Purchase direct from dealer
Like but want use some Sample
Need proper advertising & awareness, open some stockest
Somnath Barage
64/1A,Janaseva Vasahat, Padmavati
Asian paints apex & ICI weathershield
Asian paints apex
Purchase direct from company
Good Quality
Open some retail outlet or appoint some distributors.
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38
Satish Enterprises
1164,Sadashiv Peth, Opp. Hatti Ganapati Chowk, Pune-411030
Nerolac Paint & ICI weathershield
Nerolac Paint (suraksha)
Purchase direct from company
Like but want use some Sample
Open some retailer stock, Take contracter meet tail outlet appoint some distributors
Nareindrra (MORBI Eligance)
321/4,Munot Bhavan Shantnagar Soc, opp Union Bank of India, Timbar Market Road
Asian paints apex & ICI weathershield & max Nerolac Paint (suraksha)
Asian paints apex,Ultima & ICI weathershield & max
Purchase direct from company also from Dealer
Good Quality but want use some Sample
Open some retailer stock, Take contracter meet.
M/s Sujata Agencies
1152 Sadashiv Peth, pune 411030
Asian paints apex & ICI weathershield & max Nerolac Paint (suraksha)
Asian paints apex & ICI weathershield & max Nerolac Paint (suraksha
Purchase direct from company
Good Quality but want use some Sample
Take contracter meet. Open some retail outlet. Want some credit period Interested to become distributer of our company
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39
S.N Panse 313/3, BIZZYLAND Sadashiv Peth, Pune-411030
Asian paints apex,Ultima & ICI weathershield & max Nerolac Paint (suraksha)
Asian paints apex,Ultima & ICI weathershield & max
Purchase direct from company
Best Quality but want use some Sample
Open some retailer stock, Take contracter meet, Want some credit period, use distribution channel
Hemant Deshpande
A-10 Kumar Ashiyana Panmala, singad, Pune-41130
ICI weathershield & max Nerolac Paint (suraksha)& some cement Paint
ICI weathershield & some cement Paint
Purchase direct from company also from dealer
Like but want use some Sample
Open some retail outlet. Want some credit period, want more shade, change shade card pattern, also want price list.
Amar Gunjal B/4 Chandrabhaga Apts, Anandnagar Sinhgad Road,pune411051
Asian paints apex ,ICI weathershield & max Nerolac Paint (suraksha)& some cement Paint
Asian paints apex ,ICI weathershield & some cement Paint
Purchase direct from dealer & retailer, company
Like but want use some Sample, want use Beck proof WAC & biowash want waterproof paint
Open some retail outlet. Want some credit period. Want more shade; want dealers pries.
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Deepak Patwardhan
Ulka Paints Near Mati Ganapati, Narayan Peth Pune-411030
Asian paints apex, Ultima Nerolac Paint (suraksha)
Nerolac Paint (suraksha Asian paints apex,Ultima
Purchase direct from company also from dealer
Like but want use some Sample, also demand for biowash, WAC
Want some credit period. Want more shade Take contracter meet, paste paint on shade card ask for basic colour
Vishwas Karve
108,shaniwar peth, pune-411030
Asian paints apex, ICI weathershield & max Nerolac Paint (suraksha)& some cement Paint, waterproofing
ICI weathershield & max Nerolac Paint (suraksha)& some cement Paint waterproofing
Purchase direct from dealer & retailer, company
Like but want use some Sample
Want some credit period. Want more shade Open some retail outlet. distributer of our company
Narendra Salunke
47,shivaji Housing soc,Senapati Bapat Road Pune 411016
Asian paints apex, ICI weathershield & max Nerolac Paint (suraksha)
Asian paints apex,ultimas ICI weathershield & max
Purchase direct from company & retailer
Good Quality but want use some Sample
Take contracter meet, paste paint on shade card ask for basic colour, open retail outlet, about dealer price any distrit
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41
Harsh Halbe 107, Narayan Peth Mati Ganpati building pune 411030
Asian paints apex,Ultima ICI weathershield & max
Asian paints apex,Ultima ICI weathershield & max
Purchase direct from company & retailer
like product but want sample of biowash
Open some retail outlet. Want some credit period. Want more shade; want dealers price
Ajit Bhide 123/4B, ’Shirniwas’, Erandwan,
Pune-411004
Asian paints apex ultima, ICI weathershield & max, Nerolac Paint (suraksha)
Asian paints apex ultima, ICI weathershield & max
Purchase from dealer& from company
Good Quality, want some sample to use
Take contracter meet, paste paint on shade card ask for basic colour, appoint some distributor, price list.
Best Paint& Hardware store
Shop No 16 satlok, Gadital Next to Hadapar Bus stop Depot Pune-411028
ICI weathershield & max, Nerolac Paint (suraksha), cement paint
Nerolac Paint (suraksha), cement paint
Purchase direct from dealer & retailer
Good Quality, want some sample to use
appoint some distributor, price list& want some discount ,open some ratail stocket
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Mukesh Mehata
Chaitanya Krupa, Sasane Nagar, Hadapsar, Pune-28
Asian paints apex ultima, ICI weathershield & max, Nerolac Paint (suraksha), cement paint
ICI weathershield & max, Nerolac Paint (suraksha), cement paint
Purchase direct from retailer
like but interested in Biowash & beck Proof WAC
Take contracter meet, , appoint some distributor, price list want also some discount on bulk Purchase, increase the size shade card,
Jayant, Hemant
419, Narayan Peth,Laxmi Road, Pune 411030
Asian paints apex ultima, ICI weathershield & max, Nerolac Paint (suraksha),
Asian paints apex ICI weathershield & max, Nerolac Paint (surksha)
Purchase direct from dealer & retailer
like but interested in Biowash, transparent coat
Advertising Required, , appoint some distributor, Want some credit period. Want more shade; want dealers price
Pramod Ghadge
156/1 Mangawal Peth, Barane Road, Pune 411011
ICI weathershield & max, Nerolac Paint (suraksha),
ICI weathershield & max, Nerolac Paint (suraksha)
Purchase direct from dealer & retailer
like but want to use sample & Biowash, WAC
Appoint some distributor, Want some credit period. Want more shade; want dealers
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Murlidhar Vaijayee
Shree Apts., Survey No 163,Aundh, Pune411007
Asian paints apex ultima, ICI weathershield & max, Nerolac Paint
Asian paints apex ultima, ICI weathershield & max,
Purchase direct from dealer & retailer, company
Good Quality, want some sample to use
Product should required lit, Compliant about Biowash, credit Period, Dealer Price.
Dhanyakumar Darde
F C Annex, Shirole Road Off F C Collage Main Gate Pune 411004
ICI weathershield & max, Nerolac Paint (suraksha)
ICI weathershield & max, Nerolac Paint (suraksha
Purchase direct from dealer & retailer
Good Quality, want some sample to use
No such suggestions
Jaydeep Dhamdhere
1314 sadashiv Peth Opp Bharat Natya Mandir Pune 411030
Asian paints apex ultima, ICI weathershield & max, Nerolac Paint (suraksha) Bergar Paints (Dulex) Paint
ICI weathershield & max, Nerolac Paint (suraksha) Bergar Paints (Dulex) Paint
Purchase direct from dealer & retailer, company
Good Quality, want some sample to use & Biowash, WAC
Take contracter meet, , appoint some distributor, price list want also some discount on bulk Purchase, increase the size shade card
Kamdar decorator & Paint
Shakutal Apts, sadashiv Peth Behind Nilayam Theatar Pune 41030
ICI weathershield & max, Nerolac Paint (suraksha) Bergar Paints (Dulex) Paint
ICI weathershield & max, Nerolac Paint (suraksha
Purchase direct from dealer & retailer, company
Good Quality, want some sample to use
Take contracter meet, , appoint some distributor, price list want also some discount on bulk Purchase, increase
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Ashok Puri Near senapati Bapat Road Pune 411016
Asian paints apex ultima, ICI weathershield & max, Nerolac Pa (suraksha) Bergar
Asian paints apex ultima, ICI weathershield & max,Nerola
Purchase direct from company
want some sample to use & Biowash, WAC
Take contracter meet price list want also some discount on bulk Advertising Required
United Hardware & Paint
8/3/8/4A Ramoshi Gate Padmaji Police Chowk,Mehata Apts Bhavani peth Pune 411042
Asian paints apex ultima, ICI weathershield & max, Nerolac Paint (suraksha) Bergar (Dulex) Paint, cement paint
Asian paints apex , ICI weathers Nerolac Paint (suraksha) Bergar (Dulex) Paint, cement paint
Purchase direct from dealer & retailer, company
Good Quality, want some sample to use & Biowash, WAC
No such suggestions
S p Enterprise 188 Shukarwar Peth Near to Badami Houd
Asian paints apex ultima, ICI weathershield & max, Nerolac Paint (suraksha)
Asian paints apex ICI weathershield & max, Nerolac Paint (suraksha)
Purchase direct from dealer & retailer
Good Quality, want some sample to use
Take contracter meet, , appoint some distributor, price list want, Advertising Required
Raju Dalavi Sasane Nagar, Hadapsar, Pune-28
Asian paints apex ultima, Bergar (Dulex) Paint, cement paint
Bergar (Dulex) Paint, cement paint
Purchase direct from dealer & retailer
Good Quality, want some sample to use & Biowash, WAC
No such suggestions
Ganesh decorators
Erandawana Asian paints apex & ICI weathershield & max.
Asian paints apex & ICI weathershield & max.
Purchase direct from dealer & retailer
Good Quality, want some sample to use & Biowash, WAC
No such suggestions
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45
Mr. Sunil pawar
Singhgad road
Asian paints apex
Asian paints apex
Purchase direct from retailer
Good Quality
Take contracter meet, , appoint some distributor
Mr. Vinay apte
Paud road Asian paints apex & ICI weathershield & max.
ICI weathershield & max.
Purchase direct from retailer
Best quality
Take contracter meet, , appoint some distributor
Mr. Vijay kakade
Shukrawar peth
Asian paints apex & ICI weathershield & max.
ICI weathershield & max.
Purchase direct from retailer
Good Quality
No such suggestions
Mr. patil Padmavati, near kalubai mandir
Asian paints apex, nerolac suraksha & cement paint.
Asian paints apex & cement paint
Purchase direct from retailer
Good Quality
No such suggestions
Diamond Residency
Near pradhikaran , nigdi ,
Asian paints apex & ICI weathershield & max..
Asian paints apex & cement paint , Berger
Purchase direct from Dealer
Good Quality
Take contractor meet, , appoint some distributor, price list want also some discount on bulk Purchase.
Mr.Saurabh Eng. & Contractor
Chinchwad Asian paints apex, nerolac suraksha & cement paint.
Asian paints apex & cement paint
Purchase direct from Dealer
Good Quality
Take contractor meet, , appoint some distributor, price list want also some discount on bulk Purchase, increase the size shade card
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46
Mr.Khinswara
Dapodi Asian paints apex, nerolac suraksha & cement paint.
Asian paints apex & cement paint
Purchase direct from Dealer
Good Quality
Take contractor meet, , appoint some distributor, price list want also some discount on bulk Purchase, increase the size shade card
Mr.Keshav Kulkarni
Kunal Estate,Kesav nagar, chinchwad
Asian paints apex ultima, Berger (Dulex) Paint, cement paint
Asian paints apex & cement paint
Purchase direct from company
Good Quality
Take contractor meet, , appoint some distributor, price list want also some discount on bulk Purchase, increase the size shade card
Om Enterprises
pradhikaran,Near appu ghar,Nigdi
Asian paints apex ultima, ICI weathershield & max, Nerolac Pa (suraksha) Berger
Asian paints apex & cement paint
Purchase direct from Dealer
Best quality
Take contractor meet, , appoint some distributor, price list want also some discount on bulk Purchase, increase the size shade card
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47
Soft Touch Decorators
Ganesh nagar ,Thergaon, Chinchwad
Asian paints apex, nerolac suraksha & cement paint.
Asian paints apex & cement paint
Purchase direct from Dealer
Good Quality
Take contractor meet, , appoint some distributor
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48
Analysis of Visited Contractors: Products in Use –
Product Type
Manufacturers
Brand
Acrylic Paint
Asian Paint
Ace, Apex, Ultima
Acrylic Paint
Nerolac Paint
Suraksha, Excel, Everlast
Acrylic Paint
ICI
Weathershield, Wmax
Acrylic Paint
Berger
Weathercoat
Acrylic Paint
Shalimar
Xtra
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49
Distribution Channel (zero level)
Manufacturers
Contractors.
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50
Indian Paint Industry: ORGANIZED SECTOR BY MARKET SHARE: # 1 Asian Paints (33%) # 2 Goodlass Nerolac (18%) # 3 Berger Paints (14%) # 4 ICI India (11%) # 5 Jenson and Nicholson (6%)
Organised sector by By market sector
0
5
10
15
20
25
30
35
Asian Paints NerolacPaints
BergerPaints
ICI Paints Jenson andNicholson Companys
Per
cen
t (%
)
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51
Demand Hierarchy:
Product Type
Manufacturers
Brand
No of plants in India
Acrylic Paint
Asian Paint
Ace, Apex, Ultima
5
Acrylic Paint
Nerolac Paint
Suraksha, Excel, Everlast
5
Acrylic Paint
ICI
Weathershield, Wmax
5
Acrylic Paint
Berger
Weathercoat
3
Acrylic Paint
Shalimar
Xtra
3
Graphical Form of demand Hierarchy:
No of plant in India
0
1
2
3
4
5
6
AsianPaints
NerolacPaints
BergerPaints
ICI Paints Jensonand
Nicholson Company
Pla
nts
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52
Sale of products in Pune (Monthly):
Company Name
Sale (Approx.)
Asian Paints
1500 tonnes
ICI Paints
1000 tonnes
Nerolac Paints
700 tonnes
Berger Paints
300-400 tonnes
Cement paint & Local Companies
900-1000 tonnes
Graphical Form of Sale in Pune (Monthly):
Sale Of Paints in pune in TonnesAsian Paints
ICI Paints
Nerolac Paints
Berger Paints
Cement &local Paint
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53
LIST OF ARCHITECTS
Name Adress Cont No Suggestions Pradeep Niphadker
2nd floor, AjayChamber, Above Hotel Banjara,Nigdi,Pune
9371087789 Product Quality is good And need some Advertisement regarding your Antifungal concept
Karan Developers
Gulab Seth ,Near Ashok talkies, Pimpri
9822797555 To give main focus on your product strength through advertising
Sanjeev Bhosle Spot Consultant,Near Ashok Theatre,Pimpri
9820033636 Product Quality is good And need some Advertisement regarding your Antifungal concept as well as about your elongation
Uday Kulkarni Off.No.229/230,Kohinoor Arcade,Mumbai-Pune Road,Pradhikaran,Nigdi
9823077524 Product Quality is good And need some Advertisement regarding your Antifungal concept
S.M. Kanitkar Indranil,P.No.46,Deoghar Housing Society,Chinchwad,Pune
9822043083 Product Quality is good And need some Advertisement regarding your Antifungal concept and when require they'll contact to us
Prestige group Near Chinchwad Station ,Telco Road , pune
020-27470025 Product Quality is good And need some Advertisement regarding your Antifungal concept.
Babu Mhetre Renuka Construction 8,Deepalaxmi Building,Near Morya Hospital,Link Road Chinchwad, Pune
020-27452400 Product Quality is good And need some Advertisement regarding your Antifungal concept
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54
H.P.Associates Ashirwad Complex,Power House Chowk,Talera Hospital Road, Chinchwad,Pune
9422325006 Product Quality is good And need some Advertisement regarding your Antifungal concept
Rajas Architects
Off.No.R-2,Kakade Park,Chinchwad,Pune
020-27610429 Product Quality is good And need some Advertisement regarding your Antifungal concept
M/s Geeta developers
Pooja Apartment,Shop No.5,Tanaji Nagar Chinchwad,Pune
020-30623510/11 Product Quality is good And need some Advertisement regarding your Antifungal concept
Dhananjay Mane
Creative Shelters , 7A, B Wing, !st Floor, Premeir Plaza, Mumbai -Pune Highway, Chinchwad, Pune
9422082609 Product Quality is good And need some Advertisement regarding your Antifungal concept
Mr.Subhodh Sagar Complex, Behind Patni Computers,Kasarwadi.Nashik Phata,Pune
9370050010 Product Quality is good And need some Advertisement regarding your Antifungal concept
Mr.Kailash P.B.Constructions,Bhoir Estate,Dange Chowk,Thergaon,Chinchwad, Pune
9822871010 Product Quality is good And need some Advertisement regarding your Antifungal concept
Vastu Rekha Architect
Chinchwad Gaon,Opp.P.C.M.C,auditorium,Ramkrishna More, Gokhle Plaza,First floor off.104,Pune
9371006651 Antifungal concept is very benificial for industrial point of view
Satputes Architects
Near Akurdi Station ,Pune 9822664356 Product Quality is good And need some Advertisement .
Venketeswar Construction
Dange Chowk,Thergaon,Chinchwad ,Pune
9822087383 Product Quality is good And need some Advertisement.
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55
Kan's Design Zone
Thergaon,Chinchwad Gaon,Pune 9850808472 Required more advertising. Suggest to take Architects , Builders meet
Laxman Thite Architect
18, Sita park, opp. S.T. stand Exit gate, shivajinagar, pune-5.
020-25536109/25536714
Products have good quality. It requires more advertising. It should be good competitor to cement paints as well as other acrylic paints.
Sanjeev-Meeta Joshi
4,mangalam chambers, paud road, pune-411038.
020-25442648, 9822030896
It should be good competitor to cement paints as well as other acrylic paints. Want to see some Practical applications. Suggest to take Architects & Painting contracters meet.
S.S.Kulkarni associates
E-4, Patil Regency, Erandawana, pune-411004. [email protected]
020-25468923, 9822604794
Shown good interest in our product. He mostly suggest Cement paints to builders but they will definitely think on our product. Want to see some practical applications.
V.V.Architects private ltd.
26,Amar society, Erandawana, Gulmohar path,off law college road,pune-411004
020-25433879/25431293
No such suggestions.
K.B.Mahindrakar&associates
"saj chambers", 562/5/4, Shivajinagar, near congress bhavan, pune-411005.
020-25534254, 9822408351, 9822442499.
Required more advertising. Suggest to take Architects meet. Want to see some practical applications.
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56
Keshav N. Desai
759/118-a, Deccan gymkhana, prabhat road, lane no.2, pune-411004.
020-25672456
If there is some requirement then he will call us. No such specific suggestions.
Associated Designers
"Bilwa Nidhi", 4th floor,1394, shukrawar peth opp.nava vishnu mandir, bajirao road, pune-2.
9422007500
Shown good interest in our product. He mostly suggest Cement paints to builders but they will definitely think on our product. Want to see some practical applications.
Studio United
59, Alankar society, opp. Shailesh hall, Karvenagar, pune-411052.
020-25458988/25456066
No such suggestions.
Vikas Bhandari
Gokul nagar, F.C. Road, 1184, Shivajinagar, pune-411005.
020-25535656
Want to see some practical applications. Cost is cheaper than other products. It is been beneficial for the company. Required more advertising. Suggest to take Architects meet.
M.H.Dalal Architects
Dalal House, kondhawa khurd, pune-411048. [email protected], www.mhdadal.com
020-26930500/26930700
Shown good interest in our product. He wants our samples for practical applications. He have some requirement.
3d Architects and Designers
34/12, Shrinivas Villa, near C.D.S.S. Erandawana, pune-411004.
020-25466166
No such suggestions.
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Arati Pitre & Associates
1204/15, "Vithal Nivas" Ghole Road, Shivajinagar, pune-411004.
020-25532092
IF there is some requirement then she will call us. Suggest to take contracters meet as early as possible. It is very large market & with advertising company can capture good market share.
Umesh Desai Architects
#25/26, A-Wing, 3rd floor, Gurudatta Sahwas, Mehunpura, 470, Shaniwar peth, pune-411030
020-24455561, 9890488548
Want to see some practical applications. Required more advertising. Suggest to take Architects meet.
Kumar Limaye & Associates
1229, Subhashnagar, lane no.4 A, shukrawar peth, pune-411002.
020-25513380, 25512807, 9823053099
Product have good quality. It requires more advertising. It should be good competitor to cement paints as well as other acrylic paints.
Modern Architects Pvt.ltd.
585, (new) shaniwar peth, pune 411030.
020-24450188
If there is some requirment then she will definitely call us. Shown good interest in our product. She will definitely pramote our product to Painting contractors & builders.
Peshave & Associates
10/3, Shantai vihar commercial complex, opp. Tilak ayurved college hostel, rasta peth, pune-411011. [email protected]
020-26137731
No such suggestions.
Deepak S. Vaidya & Associates.
863, Sadashiv peth, near gyan prabodhini, snehavardhan prakashan building.
020-24476852
No such suggestions.
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58
J.P.Deshpande
Near prayag hospital, apte road, deccan gymkhana, success chamber.
020-25531141
Want to see some practical applications.Product should be cost effective in comparison with cement paints.
Nachiket & Jayod Patwardhan
Prabhat road, second turn left side, third lane, kumud building, uttam thorat colony.
020-25430457
Required more advertising. Suggest to take Architects meet. Want to see some practical applications.
B.K.Goagte
1446, shukrawar peth, jai gandhi chambers, bajirao road, Near janata sahakari bank
020-24458670
Shown good interest in our products. He wants samples of our products. Want to see some practical applications.
Bureau of Designers
Mauli app., plot no. 74, tulshibagwale colony, parvati, pune - 9. sarang society, sahakarnagar.
020-24225804
Awareness of products is required. Want to see some practical applications. Suggest to take contracters meet.
De Tel Architects
25/26 'A' wing gurudatta sahwas society, Mehunpura, shaniwar peth, pune.
020-24455561
Want to see some practical applications. Required more advertising. Suggest to take Architects meet.
Arun Sangvikar
95/A Rupanand app., shahaji sujan park, lullanagar kondhawa.
020-25534785
No such suggestions.
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Arvind G. Shah
Aswini Heights' pune vidyarthi gruha road, Tilak road, pune.
020-24472721
Shown good interest in our products. He wants samples of our products. Want to see some practical applications.
Ravindra Banchhod
Indraprastha near symbiosis, S.B.Road, pune.
020-25678784
Shown good interest in our products.He also shown interest in our waterprofings.
Sumant Muganekar
Karve Road, pune.
9890939625
Shown interest in our PU Coating products.Wants samples of our products.
The Design Cell
320, Patil plaza, 493 parvati, pune - 9.
020-24464395
No such suggestions.
Vastuyojak Associates
742, Sadashiv peth, near nagnath par, pune.
020-24475348
No such suggestions.
Mr. Anand Uplekar
1, Teej apts., Senapati Bapat Road, Opp. State Bank Of India, Pune - 411016
9823078681
Product should be more awared with some adversting.required more shead.Suggest to take Architects & Painting contracters meet.
Mr Ajay Sardesai
S NO 37/2 Shop No 6 Mahadev Chambers, Erandwane,Ppud Phata Near Abinav School Pune 411038
9822013038
Product should be good, but required more techinal data for their tender.Suggest to take Architects meet.
Mr Mohan Kelkar
Flat No 5 Buld No2 Pratik Nagar Society Poud road Kothrud Pune 4111038
25433574
He using Beck Product rather than exterior paint.he will call us when he required paint
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Mr Girish Doshi
Manikanchan, Shirol Road,Pune 411004
9371007392
Product should be more awared with some adversting. Suggest to take Architects meet.
Mr Vinod Khanzode
1Sunbeam Apts. Gulmohar path,Amar Society, Erandwana,Pune 4
2544399
No suggestions
Mr C V Shah
A-3 Shirole Park,Vetal Chowk Senapati Bapat Road Pune 411016
9422302715
Shown good interest in our products. He wants samples of our products. Want to see some practical applications.
Mrs Medha Wagh
4 Dattprasad, 1206,B/7.Off J M Road Shivajinagar,Pune 411004
9890191403
Shown interest in our PU Coating products.Wants samples of our products.
Mr Vijay Khandekar
124/6B Shrikarro path,Erandwana, Pune- 4
2561087
Required more advertising. Suggest to take Architects meet. Want to see some practical applications.
Mr D O Nikam
Flat No.201,Shelake Bldg, Deccan Gymkhana Pune- 411004
9822008198
He was concentrated on total application cost.
Mr Dilip G Kale
1443, Sadashiv peth,Near Khajina Vihir Pune 411030
24478869
No suggestions
Mr Manoj Agarwal
8 Veena Apts,776 Bhawani Peth Pune- 411042
9823044860
Shown interest in our PU Coating products.Wants samples of our products
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Mr C R Kulkarni
1528 sadashiv Peth Satvik Thali Buld Pune - 411030
9819091166
Shown good interest in our products.He also shown interest in our waterprofing products
Mr D S Ranade
105/2 Rama Madhav Apts Narayan Peth , behind Mati Ganapati Pune 41030
24490286
Product should be good, but required more techinal data for their tender.Suggest to take Architects meet.
Mr Makarand Khare
14, Patil Arcade Off Karve Road Erandwana,Pune-411004
9823116349
Product should be good, but required more techinal data for their tender.Suggest to take Architects meet
Mr Sachin Solanki
Moti Height 2nd Floor 722,Budhwar Peth Near Jijamata Baug, Pune- 411002
9822443323
he very price concious, want some technical information on industrial flooring.
Panit Joshi Associ
216 Narayan Peth Akshay Chamber N C Kelkar road Pune
24450899
Shown interest in our PU Coating products.Wants samples of our products.
Miss Medha Devar
Moti Height 2nd Floor 722,Budhwar Peth Near Jijamata Baug, Pune- 411002
9822625564
Product should be more awared with some adversting.required more shead.Suggest to take Architects & Painting contracters meet.
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Mr Rajiv Khanse
Opp jungli Maharaj Road pruthvi Apts 1st Floor
25536178
No suggestions
Mr Ram Pradakar
Flat No 7 1614 Samrpita Apts Gopal Gyan Samaj Road Sadashiv peth Pune 411030
4331565
he is more instructed in industrial floorings.Suggest to take Architects & Painting contracters meet.
Mr Raj Jape
12, New Era Heights, Lane No 20, Dahanukar Colony, Kothrud, Pune- 411029
25445015
Product should be more awared with some adversting. Suggest to take Architects meet.he will call us when he required paint
Mr Ramesh Tepan
117/118, Poornima Towar, Shankar sheth Road Pune 411037
24443689
No suggestions
Mr Rvi Gadre
Rutu 23 andar Society Off Pune- Satara Road Near Padmavati Temple pune 411009
24223402
No suggestions
Mr P Deshmukh
1/62B Padmdarshan Society Pune- satara Road,Near walvekar lawn
24931288
He knows Beck product, he will call us when he required paints.required more techinal data for their tender.Suggest to take Architects meet
Mr S G Belsare
Flat No 9, Bramaha Darshan Society, Near Hotel Safari, Shivaji Nagar Pune 411005
9890954301
Product should be good, but required more techinal data for their tender.Suggest to take Architects meet.
Mr sharad Salunkhe
3, Neelkanth,1st floor Off J M Road, Near Hotel Swan Inn 1297, shaivaji Nagar Pune 411005
9822403672
he very price concious, want some technical information on industrial flooring
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Mr Raju Ghadge
Prasad ' Shivaji Colony Poud Phata Near Fly over Bridge Pune 411038
25444456
Shown interest in our PU Coating products.Wants samples of our products.
Parag Architest
49/33 A Gulmohar Pah Erandwana Pune
9822400099
He knows Beck product, he will call us when he required paints.required more techinal data for their tender.
Miss Priya Gokhale
1195/8 ghole Road Near ICICI bank pune
9850091334
No suggestions
Neogen consultant
E/2 Sakhai Plaza Shivaji Putala opp Belake Nagar Kothrud
982240099
He was concentrated on total application cost.
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64
Analysis of Visited Architects: Suggested Products:
Product Type
Manufacturers
Brand
Acrylic Paint
Asian Paint
Ace, Apex, Ultima
Acrylic Paint
Nerolac Paint
Suraksha, Excel, Everlast
Acrylic Paint
ICI
Weathershield, Wmax
Acrylic Paint
Berger
Weathercoat
Acrylic Paint
Shalimar
Xtra
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Findings:
Comparison Chart (Technical): Company Feature
Asian
ICI
Nerolac
Berger
Shalimar
Beck India
UV Resistant
Yes
Yes
Yes
Yes
Yes
Yes
Antifungal (Biowash)
No
No
No
No
No
Yes
Elongation
-----
-----
-----
-----
-----
300%
Washability
Yes
Yes
Yes
Yes
Yes
Yes
Hide Hairline cracks
No
No
No
No
No
Yes
Coverage (20 lit. in sq.ft.)
1200- 1400
1200- 1400
1100– 1300
1100– 1300
1100– 1300
1200 – 1400
Declared Life Expectance
7 years
7 years
4 years
5 years
5 years
5 years
Price Range (Rs.)
2900-4000
3300-4100
2700-3500
3500-3800
3000-3500
2500-3500
Conclusions:
1. Our Product have good Antifungal (Biowash) Property.
2. Product gives 300% Elongation throughout decleared life expectancy.
3. Product have Low Density which can Eaisly Hide Hairline Cracks.
4. Total apply-supply cost of products goes Rs. 7 to 8 per sq. ft.
5. Cost is more Economical than other company’s product.
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Suggestions from Retailers:
� Product should be in liters.
� Attractive Price � Discount on bulk purchase. � Product awareness. � Take retailers meet. � Suggest product to contractors. � Appoint distributors & Stockiest.
Suggestions from Contractors:
• Product should be in liters.
• Credit period.
• Discount on bulk purchase.
• Advertisement.
• Packing size of products.
• “Deposit colour” on shade cards.
• Suggest product to architects & builders.
• Appoint distributors & retailers.
• Take Contractors & retailers meet.
• Sample requirement.
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Suggestions from Architects:
• Product should be more awared. • Want to see some practical applications. • Product should be easily available. • Product should be in liters. • Product pack sizes should be more convenient.
• Need more advertising.
• Take Architects meet.
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Recommendations:
• Take contractors & Architects meet.
• Appoint distributors.
• Advertisement & Awareness required.
• “Deposit colour” on shade cards.
• Different Packing size of products.
• Dealers & contractor Price list is required.
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Conclusion:
• Products have good quality.
• It requires some attractive prices.
• It requires more awareness & advertising.
• It requires proper distribution channel.
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Limitations:
1) Product is not awared.
2) No proper distribution channel for the products.
3) Shade cards are not attractive.
4) Credit period is not allowed
5) Promotional schemes are very less.
6) Product pack sizes are not convenient.
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Bibliography: During the completion of the project I have taken the references from various sources. They are mentioned below-
� Yellow pages of Indiacom.
� Marketing management by Dr. Rajan Saxena, Philip Kotler.
� Annual report of the company.
� Marketing Research by G. C. Beri.
Web sites referred www.beckindia.com www.asianpaints.com www.nerolacpaints.com www.shalimarpaints.com www.bergerpaints.com www.icipaints.com www.google.com
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Annexure: Questionnaire for Retailers: Personal information: Name: Address: Contact no.:
I. Do you have Exterior paints? Ans. 1) Yes 2) No
II. Do you have Exterior Acrylic paints? Ans. 1) Yes 2) No
III. How many brands of Exterior acrylic paints available in your shops?
Ans.
IV. Which company’s Exterior paints have more demand in the market? Ans.
V. What are the prices of different Exterior acrylic paints? Ans.
VI. Which seasons have more demand of Exterior acrylic paints?
Ans. 1) Summer 2) Rainy 3) Winter
VII. Which distribution channel are you using? Ans. 1) Two level 2) One level 3) Zero level
VIII. How much your sales of exterior acrylic paints in a month? (tonnes) Ans.
IX. How many shades of different Exterior acrylic paints are available in your shops?
Ans.
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X. What is the mode of payments of other companies?
Ans. 1) Cash payment 2) Check payment
XI. How much credit period they are offering? Ans. 1) 10 days 2) 15 days 3) 21 days 4) 30 days
XII. What are the pack sizes available of other companies products? Ans.
XIII. Give some suggestions about our products? Ans.
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Questionnaire for Painting Contractors: Personal information: Name: Address: Contact no.:
1) Are you using Exterior acrylic paints?
Ans. 1) Yes 2) No
2) Which Exterior acrylic paints you are mostly using?
Ans.
3) Which Exterior acrylic paints more demanded from customers? Ans.
4) Are you suggesting some products to the customers? Ans.
5) Which is your point of purchase for the products? Ans. 1) Direct from company. 2) Direct from wholesaler. 3) From retailer.
6) Which seasons have more demand of Exterior acrylic paints?
Ans. 1) Summer 2) Rainy 3) Winter
7) How much you consume Exterior acrylic paints in a month? (tonnes) Ans.
8) How much credit period you required?
Ans. 1) 10 days 2) 15 days 3) 21 days 4) 30 days
9) Give some suggestions about our products? Ans.
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Questionnaire for Architects: Personal information: Name: Address: Contact no.:
1. Which Exterior acrylic paints are you suggesting to the customers? Ans.
2. Which Exterior acrylic paints more demanded from customers? Ans.
3. Which seasons have more demand of Exterior acrylic paints?
Ans. 1) Summer 2) Rainy 3) Winter 4. Give some suggestions about our products? Ans.
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