Download - Project Portfolio - Agung Hikmat
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Agung Hikmat/ Innovation Strategist Hello! I’m an Innovation Strategist. I have been helping individuals and organisations on reframing business opportunities and re-focusing their strategies to win and create a new game in the market. With more than 7 years of industrial and academic experience, I have worked on various projects within different industries and countries, mainly in South East Asia, Europe, and the UK.
Here are my details, and select key projects I have worked on...
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Details Qualification Employment Countries Visited/ Cultural Exposure Avocations
Address Ny Kastetvej 16H, 1, -5 Aalborg, 9000 Denmark Phone +45 (0) 42 65 58 22 Email agung.hikmat@ gmail.com Language Indonesia (native) English (IELTS: 7.5) French (DELF: A2)
MSc. Candidate Global Innovation Management (University of Strathclyde, Scotland and University of Aalborg, Denmark/ 2012-2014) B.Eng Industrial Engineering (Institut Teknologi Bandung, Indonesia/ 2005-2009 )
University of Strathclyde Scotland Part Time Researcher (May-August 2012) XL Axiata Indonesia Corporate Strategy (2011 – 2012) Celcom Axiata Malaysia Technology Strategy (2010 – 2011) LAPI ITB (University Research Body) Indonesia Part Time Researcher (January – May 2009)
Social Work Initiated a social cause focusing on education in Indonesian rural area called Kelas Inspirasi Graphic Design Occasional design projects freelancer (Logo, ad, banners) Sport • Completed various of 10K
running events in Jakarta • Member of “Jago Dulu”
Rugby Club (Jakarta) Music Occasional vocalist and guitarist
Business and Academic Purposes: • Singapore • Malaysia • India • United Emirates Arab • England • Scotland • Denmark
Other Purposes: • Thailand • Cambodia • Saudi Arabia • Germany • France • Sweden • Switzerland • Netherland • Italy • Malta
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Select Key Projects Key Achievements • European Union’s Erasmus
Mundus Awardee 2012-2014
• 1st Prize Winner of University of Strathclyde Enterprise Challenge 2013
• XL Axiata Top Performer 2012
• Best analyst of Axiata War Game 2011
• Finalist of Procter & Gamble’s B-Champion Indonesia 2008
University of Aalborg - Denmark: Implementation of effective strategy planning on a small high tech firm University of Strathclyde - UK: Exploitation Strategy and Marketing Communication on EuroVIP Project Diageo – UK Manufacturing (bottling) line improvement XL Axiata - Indonesia • 3G national roll out strategy • Recruitment process redesign • New business blue print • Merger and Acquisition of telecom operator (valuation, negotiation, integration
planning) • Competition stratagems Celcom Axiata - Malaysia • Business plan on LTE deployment • WiFi national roll out strategy • Marketing strategy to win Urban Chinese Market LAPI ITB - Indonesia • Business intelligent architecture design to support fuel supply and demand at PT
Pertamina (Indonesian national oil & gas company)
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Exploitation Strategy and Marketing Communication Shipyard/ University of Strathclyde/ Scotland 2013
Project brief • EuroVIP is a web-based collaborative ship-design platform
development project funded by the European Union (FP7) and led by the University of Strathclyde (UoS)
• As the project and funding nearing their end, UoS and partners were looking for ways to sustain EuroVIP
Project stakeholders • Department of Design, Manufacture & Engineering Management,
University of Strathclyde
Role • Contracted to provide advise on exploitation strategy and
communication
How I add value • Conducted internal-external scanning analysis • Delivered end-to-end business model recommendation to ensure
project’s viability (unique selling point identification, customer segment & relationship, channel, resource requirement, cost structure and revenue sources identification)
• Built branding and marketing communication concepts (logo, advertisement)
Result/ impact • Recommendations and deliverables were to be incorporated as one of
the main parts of UoS’ report to the EU upon the completion of funding
B E T T E R T O G E T H E R
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Manufacturing Line Improvement Consumer Goods/ Diageo-University of Strathclyde/ Scotland 2013
Project brief • The project objective was to improve overall equipment efficiency by
10% of Johnnie Walker Bottling line in Diageo Shieldhall, Glasgow
Project stakeholders • Plant Operation Manager • European Supply Manager • Line Leaders • University Supervisors
Role • Team leader (rotational) • Analyst
How I add value • Set up team and its fundamental management procedures • Conducted critical analysis on problem solving methodologies and root
cause finding • With the team, recommended Diageo to put attention on human factor
issues by conducting an improvement team initiative (operator to co-work with line managers)
Result/ impact • Management acknowledged the spotted root cause and claimed that
the recommendation to be applicable throughout the lines across European operation
• An improvement team is now being implemented in the company as part of the team’s final recommendation
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Merger & Acquisition Telecommunication Industry/ XL Axiata/ Indonesia 2012
Project brief • XL Axiata was on the brink of losing enough capacity to serve its
growing 46 million subscribers, due to the limited number of spectrum license granted by the government
• Finding ways to capitalize on other operator’s spectrum became necessary
Project stakeholders • XL Axiata and Axiata (holding) Board of Directors • Axiata Corporate Strategy team • Saudi Telecom Company (STC) management • XL Axiata senior management
Role/ capability • Corporate strategist
How I add value • Provided recommendation to acquire smaller operator • Provided valuation analysis of target company to the Board of
Directors (Axiata and XL Axiata) • Direct involvement on negotiation with target company’s
representatives • Coordinated integration planning among XL Axiata senior
management executives
Result/ Impact • XL Axiata successfully acquired Axis (September 2013) for USD 865
Million on cash and debt free basis
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New Businesses Blue Print Telecommunication Industry/ XL Axiata/ Indonesia 2012
Project brief • XL’s ‘traditional telephony’ products (call, text) were maturing • Business was shifting towards internet based product • XL needed to strategize and create new sources of revenue upon
their massive investment on mobile internet infrastructure Project stakeholders • XL Axiata Board of Directors • XL Axiata senior management • XL Axiata young talents
Role/ capability • Corporate strategist
How I add value • Coordinated collaborative workshops with teams of senior
management and select talents from different departments • Co-created line up of different internet based products with
collaboration teams
Result/ Impact • Product line ups were approved by to the Board of Director • Discussion on the blue print triggered the formation of New Business
division, as the first step towards the company’s business transformation
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Marketing Strategy to Win Urban Malaysian Chinese Market Telecommunication Industry/ Celcom Axiata/ Malaysia 2011
Project brief • Celcom Axiata aimed to win Urban Malaysian Chinese market
as a strategic move to attain number one position in the industry
• The company had been having difficulty to tap the market and has constantly been perceived as native Malay segment telecom provider
Project stakeholders • Director of Marketing, Product Marketing Division
Role
• Team leader • Management associate
How I add value • Conducted empirical research to investigate target customers’
preferences • Came up with a recommendation to launch a new product,
titled as “xLovex”, a 2-in-1 SIM card starter pack with special customized content offerings and pricing between the two bundled SIM cards
Result/ impact
• Recommendation was escalated to the directorate level • The proposal was processed to the new product research and
development
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Initiation of a Social Education Movement Education/ Voluntary Work/ Indonesia 2012
Project brief • Indonesian’s economy is growing rapidly, followed by the increase of
number of middle class society but not with better economic situation in rural areas
• A pool of voluntary workers from the middle class society can help to bridge the disparity
• Education is viewed as the most strategic area to start bridging the gap
Project stakeholders • Indonesia Mengajar (Teach for Indonesia) • Suburban/ rural elementary public schools • Voluntary workers (mostly urban Professionals)
Role • Initiator • Volunteer relations
How I add value • Initiated the movement and build collaboration with Indonesia
Mengajar • Ensured sustainability of the initiative by being actively involved as a
thought partner
Result/ impact • On it’s debut in Jakarta, Kelas Inspirasi lured 800 professionals to join
the initiative only in less than one month period of limited publication. • The movement is now on the national replication stage
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Agung Hikmat
Ny Kastetvej 16H, 1,-5 Aalborg 9000, Denmark
+45 42 65 58 22
http://dk.linkedin.com/pub/agung-hikmat/16/b87/288/
@_agunghikmat_
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