Download - Project Description_Egg Shop
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4 EGGO
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5 EGGO
9_BRIEFING
11_TOPIC ANALYSIS
13_LOGO
14_INFLUENCES
22_DIGITAL SKETCHES
26_STATIONERY
28_ETIQUETTES & PACKAGING
36_MERCHANDISING
40_LOGO USE
41_COLOURS
42_DIMENSIONS
INDEX
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6 EGGO
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1.0 INTRO
DUCTION
1.1BRIEFING
1.2TOPIC ANALYSIS
1.3NAMING & LOGO
1.4INFLUENCES
1.5DIGITAL SKETCHES
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8 EGGO
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9 EGGO
_I am happy to present to you a semester project of the visual identity. The objec-tive was to think over and suggest a branding for a company that sells only one particu-lar product, however does not really exist. In this case eggs have become the object of a trade.
__BRIEFING:_Naming
_Graphic concept
_Graphic identity (stationery / etiquettes / graphic programme)
_Bags (plasctic / paper / canvas)
_Packaging (for one unit / for more units)
_Packaging for a special line (4 packs)
_Packaging for a promotional gift (in associ-action with Product)
_The egg shops policy is to sell fresh eggs from the organic, ecological farming. There-fore the identity must suggest environmental awareness, naturalness. Its aim was to boost brands reliability and good recognition.
_I am happy to present to you a semester project of the visual identity. The objec-tive was to think over and suggest a branding for a company that sells only one particu-lar product, however does not really exist. In this case eggs have become the object of a trade.
__BRIEFING:_Naming
_Graphic concept
_Graphic identity (stationery / etiquettes / graphic programme)
_Bags (plasctic / paper / canvas)
_Packaging (for one unit / for more units)
_Packaging for a special line (4 packs)
_Packaging for a promotional gift (in associ-action with Product)
_The egg shops policy is to sell fresh eggs from the organic, ecological farming. There-fore the identity must suggest environmental awareness, naturalness. Its aim was to boost brands reliability and good recognition.
1.1_BRIEFING
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10 EGGO
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11 EGGO
COLOURFUL
RECOGNISABLE GENUINE
ORGANIC NATURAL ECO FRIENDLY
ENDURANT SUSTAINABLE
USER FRIENDLY SIMPLE
_The creative process had been preceded by the research as far as the production, storing and disposal of such vulnerable goods as eggs was concerned.
_All in all, I came up with the following words working well as a conclusion of the project.
1.2_TOPIC ANALYSIS
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12 EGGO
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13 EGGO
The brand had to correspond with the object of the trade with the name as well as with the shapes used in the process of construction. I wanted the name to bring eggs to mind immediately, so the customers
associations would be obvious.
1.3_NAMING & LOGO
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RitxiOSTARIZ
_Ritxi Ostariz, currently working in Madrid for the Saffron Brand Consultants. He specialises in editorial of magazines, CD cover design, especially for the bands from the Northern Europe. A huge dose of aesthetics, minimalism, also as far as the use of colours and patterns are concerned, were the greatest inspiration for me.
BELOW & RIGHT_various CD layouts
1.4_INFLUENCES
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PhilipTAAFFE
_Philip Taaffe, an American artist showing his works alll around rhe worls. His works involve extremely various techniques, as well as covering a wide range of subjects. He often blends motifs and works from other cultures. What inspired me the most, was his unaverage use of curved lines in creating well balanced pat-terns.
LEFT & BELOW_oil on canvas, size and title not known
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EtamCruSAINER
_Sainer is a young member of a street art group Etam Cru from Lodz, Poland. His works, often based on pictures painted on canvas with acrylic paints, are well rec-ognisable nowadays. The greatest inspi-ration from him was an astonishing use of colours in back-ground.
LEFT_ADHD collection of illustrations (drawing + ps)RIGHT_Primavera for the Urban Forms Gallery (Lodz, Poland, 2012)
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_Kenor is a Spanish artist living and working mainly in Spain, Barcelona. Fa-mous for his abstract landscapes and fu-turistic lines. His style is considered as fast and impulsive, yet bringing feelings and emotions on cities walls. The use of colours enhances his works and makes them exraordinarily vivid and recognis-able. That is was mostly inspiring as far as his works are concerned.
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elKENOR
ABOVE_for the Urban Forms Gallery (Lodz, Poland, 2011) LEFT_for Art Basel Week (Miami, Florida, USA, 2011)LEFT BACKGROUND_part of the diptych Body/Movement (canvas, Barcelona, 2010)
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22 EGGO
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1.5_DIGITAL SKETCHES
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24 EGGO
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2.0 BASIC
ELEMENTS
2.1STATIONERY
2.2BASIC / SPECIAL / PROMOTIONAL LINE PACKAGING
2.3MERCHANDISING
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26 EGGO
C/Ciguena 30, 3 Dch.2320063 Logrono
034 978 34 87www.eggo.com
the finest eggs
C/Ciguena 30, 3 Dch.2320063 Logrono
034 978 34 87www.eggo.com
the finest eggs
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27 EGGO
C/Ciguena 30, 3 Dch.2320063 Logrono
www.eggo.com
the finest eggs
Gerda MunaCEO
DOCUMENTS:
1 _ Briefing2 _ Policy
3 _ Conference materials
C/Ciguena 30, 3 Dch.2320063 Logrono
034 978 34 87www.eggo.com
the finest eggs
NAME
ADDRESS HERE
Date
Dear Friends and Family,
I am writing to ask for your support. I aim to embark on an educational journey to receive a certificate in permaculture design. Permaculture is a vision, design system, and global movement that draws on patterns and principles found in nature to meet human needs, while regenerating the natural world and creating abundance (find out more at www.permaculturefeast.org).
By completing this 72-hour course, I am preparing to become one of many critical thinkers and designers in the field culture-change. As a supporter, you will help provide me with the tools needed to restore, reclaim, and regenerate our social structures and the earths delicate natural systems, leaving our planet replenished for the future generations.
Your donation of any amount, along with others, will help me to realize my goal. The tuition for this course is $xxx. In order to receive a permaculture design certificatea pertinent educational experience in the pressing field of sustainabilitythe fundraising goal is [FILL IN AMOUNT].
Permaculture, I believe, will offer me a set of tools to help me realize my goal of [FILL IN YOUR GOAL(S)/VISION(S)]. As many of you know, my background is in [FILL IN RELEVANT BACKGROUND INTERESTS/EXPERIENCE and LINK IT TO PERMACULTURE]. E.g. :My aspiration to learn permaculture stems from my vision to create viable solutions to global challenges that will simultaneously serve people and the land to which we belong.
If you wish to support me and/or this vision, you can make a contribution by check to [YOUR NAME HERE], and return it in the envelope provided (any amount will help!). Thank you kindly for your support in this endeavor. If you have any further questions, please dont hesitate to contact me at [YOUR EMAIL/PHONE NUMBER HERE].
Sincerely,
[YOUR NAME HERE]
C/Ciguena 30, 3 Dch.2320063 Logrono
034 978 34 87www.eggo.com
the finest eggs
2.1_STATIONERY
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28 EGGO
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29 EGGO
EGGSS
6666666666666666666666666666666666666666666666666666666666666666666666666666666666666666
GSSGSGGGGGGGGGEGEGGEEEE GGGGGGGGGG SSSSEEEEEEEEEEEEEEEEE SSSS
666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666llllllllquailailllqq lllllllliiaaqquaaqqquaiiiiaaquaaqu
66666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666
2.2_BASIC/SPECIAL LINE ETIQUETTES
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30 EGGO
_A set of fancy, Bauhaus inspired bracelets, named baujewel has become a promotional gift for EGGO company. Wrapped in custom-ised boxes stand as a great gift for any modern housewife.
_A set of fancy, Bauhaus inspired bracelets, named baujewel has become a promotional gift for EGGO company. Wrapped in custom-ised boxes stand as a great gift for any modern housewife.
AUTHOR_Carlos Carmona Cano
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31 EGGO
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32 EGGO
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33 EGGO
PACKAGING
perwrappingpaperwrappingpaperwrappingpaperwrappingpaperwrappingpaperwr
appingpaperwrappingpaperwrappingpaperwrappingpaperwrappingpaperwrapping
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34 EGGO
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35 EGGO
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2.3_MERCHANDISING
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37 EGGO
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38 EGGO
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3.0 TECHNICAL
DETAILS
3.1LOGO USE
3.2COLOURS
3.3DIMENSIONS
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40 EGGO
the finest eggs
the finest eggs
the finest eggs
logo
logo_basic shape & colour
logo_scaled to 1 x 0,4 cm
logo_version with text
logo_versions of unacceptable use
3.1_LOGO USE
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41 EGGO
C_83 M_24Y_38K_1
C_92 M_24Y_27K_0
C_31 M_27Y_50K_39
C_50 M_50Y_60K_64
C_50M_50Y_49K_55
C_25 M_25Y_40K_0
Colour factures with changed colour balance adjustments.
C_47 M_90Y_36K_0
C_100 M_37Y_60K_0
C_80 M_85Y_0K_0
Dominating colours are:
C_9 M_5Y_16K_0
3.2_COLOURS
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42 EGGO
440
320350
55
90220
220240
210
297
260
130
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43 EGGO
25
40
70
140
70
120
130
2010
40
60
60120
130
130
150
70
80
90
3.3_DIMENSIONS