Download - Press Release High Summer 2013 BLEND she
Press release - High Summer 2013
Sunkissed, washed colours, light and flat-
tering fabrics and a hipstamatic, urban
vibe to the styles. That is the essence
of BLEND SHE high summer. Kissed by
the sun.
A great mix of tie-dye washes with
crochet lace details provides a raw city
feel with a feminine vintage touch. On
top, stripes, handdrawn statements and
personal print stories gives an instant
dose of good spirits and big smiles to this
collection.
The summer feel is underlined by the
washed colours ranging from a discrete
palette of rose mixed with a soft neon
orange shade, essential whites and misty
green tones. On to this faded palette
there are dots of neon yellow along with
washed, black shades and graphic all over
prints. Surely, this attention-grabbing and
surprising mix of colours underlines the
mood of summer – hot and hazy – light
and lazy.
BLEND’s High Summer Collection 2013
is designed for the self assured city girl,
expressing her moods through a personal
style. This collection is born to be worn
– over and over again.
Main trends in the
High Summer 2013 collection
- Washed qualities for a sunkissed look
- Heavy crochet laces mixed with
authentic bleached denim
- Tie-dye and dip-dye styles comple-
ments the urban summer vibe
- Personal illustrated tees and graphic
allover prints
KISSED BY THE SUN