Download - Presentation_The Navigation Center final May
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Media Relations Plan for The Navigation Center
Matteo Bacchi & Wanda Barquin
Magnificat Corporate Social Match
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• Homeless• Celebrities• Politicians• Lawmakers• Social Workers• Local Civil Servants• Potential Donors/Partners• Media
Major NewspapersCelebrity JournalistsHuman Interest Reporters
KEY PUBLICS
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Potential Cities Factors included:
● Highest # Homeless ● % of Chronically Homeless● % of children <18
Washington D.C. &
Baltimore
New York
Los Angeles
San Diego
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MESSAGE
Only facility developed by the community that provides families shelter and offers longer-lasting solutions.
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The Navigation Center is fully backed by community leaders, city officials and politicians in San Francisco, one of the cities with the highest number of homeless in the country.
MESSAGE
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MEDIA STRATEGY
Advocacy-based events to allow the homeless, members of the community & the press to interact
Celebrity EventsTown Hall meetingsVolunteer Programs
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TACTICS: Channel Mix
Volunteer Events
Celebrities Influencers
MediaOutreach
Social Media
ParksChurches
Town Hall Meetings
Movie ScreeningOne-on-one Meet & Greet
Press RoomMedia Pitches
Videos Blogosphere
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KPIs
Volunteer Events
Celebrities Influencers
MediaOutreach
Social Media
#Attendees #Volunteers#PPL Served#Registrants
#Ambassadors
#Attendees#Influencers
Media Coverage #Celebrity Sightings
#ReportersTone Discussions
#Articles Published Social Media Metrics
#Log-ins/dayWebsite Traffic
Content AnalysisReach/Impressions
Avg. Time Logged-In#Fans/Hits/RT/Shares