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PRESENTATIONSBalkan Wellbeing 2st International workshop in
Budapest (25.04.2014)
KTIA_AIK_12-1-2013-0043
Dr Melanie SmithBKF University of Applied SciencesBudapest, Email: [email protected]
Balkan Wellbeing: Delphi Study
Chosen Definitions
Wellness:• Enhancing physical and psychological health
through physical activity, cosmetic treatments, healthy nutrition, relaxation, mental activity, education and social contacts
Wellbeing:• Synergising all dimensions of lifestyle, health and
happiness to create optimum satisfaction and quality of life
Main Word and Image Associations
Colour Associations
Balkan Wellbeing Delphi Study• Undertaken between 13th November 2013 and 3rd
April 2014• In the first round there were 31 respondents from 17
countries and 22 respondents from 11 countries in the second
• Respondents were sent 10 questions in the first round relating to definitions, image, associations, products, collaborations and marketing
• Second round respondents were asked to comment on first round data in a questionnaire consisting of 12 questions
• The results are presented here......
Top 5 Unique Selling Propositions
Existing Known Collaborations
Potential Areas for Future Collaboration
Most Interesting Areas for Future Collaboration
Possible New Products
Suggested Main Focus of Future Product Development
Preferred Slogans1. The Balkans - the factory of body and soul delights2. Wellness in the Balkan cradle: warmth, care,
inspiration3. The Nature of the Balkans: balance your inner self
Feel well in the region of emotions4. Enjoy 5 senses in 11 countries
Rough nature, soft wellnessCome barefoot and feel the pulse of the Balkan land
5. Where tradition has healed for thousands of yearsBecome better in the BalkansAncient source of life
Selected Images to Represent the Balkans
Main Development Challenges for Wellness and Wellbeing Activities
Additional Comments about Challenges for Development
• We cannot generalise about Balkan countries, some are more developed than others.
• We need to put the Balkan region on the global health and wellness tourism map.
• Service quality is perhaps the biggest problem for foreign tourists.• "Lack of enthusiasm and engagement" and "financial and economic
problems" are the biggest challenges in the Balkan countries.• Sustainable development should form the foundations for the rest.• A concept should come first.• Differences in education/skills levels are a bigger challenge than
indicated here.• Political and other corruption are more serious than shown here.• One can wonder what is the cause and what is the consequence – i.e.
is the poor marketing a consequence of an undeveloped product and infrastructure?
Additional Comments about Opportunities for Development
• Sea, mountain and spa resorts should be the focus with recreation, adventures and entertainment developed in them.
• Thermal, medical and rehabilitation spas can be developed for new markets.
• New products can be developed like gastro-heritage, modernised traditional cuisine, authentic wellness programs and forest bathing.
• Wellbeing does not have to be costly. The Balkans can offer recreation in nature, healthy home-made food, family happiness and self-esteem (without surgery).
Conclusions• The research shows that there are
some challenges for future development but some good opportunities too!
• However, the project does NOT have an outcome that we must develop a common Balkan Wellbeing concept, brand or products
• It is recognised that the countries in the region are at different levels of development
• On the other hand, collaboration can help us to exchange ideas, share good practice, and develop common concepts and products where appropriate and desirable – this is up to us!
We don’t all have to dress the same just because we come
from the same region!
“SHUMADIAN FOREST HAMMAM” MEDICAL SPA CONCEPT
Isailovic Gorana, Presetnik Ljubica, Jovanovic Ivana
MSPAAS, Health Colledge, Belgrade
39thWorld Congress of ISMH ×79th BCPM
COI Disclosure Lead Presenter: Isailovic GoranaAffiliated Organization: MSPAAS
There are no COI with regard to this presentation.
Research, development, education and implementation ofthe BALKAN MEDICAL SPA CONCEPT In the Serbian health tourism
SERBIAN MEDICAL SPA ELEMENTS• Fienotherapy• Aromatherapy• Reflexology• Lymphatic drainage• Forest hammam therapy• Phytotherapy• Musicoterapy• Chromotherapy• Heliotherapy• Reiki
• Dance therapy• Streching• Home pet therapy• Kneipp therapy• Mineral springs therapy • Traditional food• Meditation
SHUMADIAN FOREST HAMMAM
UNDER THE OAK TREE
http://youtu.be/OjwZO066uY8 Shumadian forest hammam
(MSPAAS production)
http://youtu.be/8WtDrAYMBJE Film srpski velnes - produkcija MSPAAS-a promo film brenda
banje Balkana
CIGOTA
“CROSS SPA” GOLDEN PINE TREE HAMMAM
http://youtu.be/YB0h2ki0IMA
GHQ + Pulse oxymetry physiological effects
THE MOOD TYPE QUESTIONNAIREType 1. Under a Dark Cloud: Low in SEROTONIN
• Type 2. Feeling the Blahs: Low in NOREPINEPHRIN or
Thyroid
• Type 3. Over Stressed:Low in GABA or Cortisol
Type 4. Too Sensitive for Life’s Pain: Low in ENDORPHIN
Type 5. Mood Swinger: Unstable BLOOD SUGAR
MOOD FOOD TABLE (MENU)
BMC Med Res Methodol. 2012 Sep 5;12(1):136. [Epub ahead of print]
The Manchester Color Wheel: validation in secondary school pupils.
Carruthers HR, Magee L, Osborne S, Hall LK,
Whorwell PJ.
GDV-screening (future research)
PSYCHOLOGYCAL TESTING
• BURN OUT SCALE• STRESS SCALE• LIFE SATISFACTION SCALE• POMS 24 SCALE• AROMADIAGNOSTIC TEST
TARA HAMMAM FOR 75+
WATER
HERITAGE
The Balkans project and my PhD
One of the output indicators of the Balkans research project is a PhD thesis
My project started 02/2014 at the Szent István University PhD School of Regional Sciences
Deadline of the thesis 06/2015
wellbeingwellness
Contents – Chapter 1
Quality of life and tourism– Quality of life: objective and subjective QoL– The functions of tourism– Quality of life and tourism
The impacts of tourism on the local community
The impacts of tourism on the tourist’s QoL
wellnesswellbeing
Contents – Chapter 2
Wellbeing and wellness– The wider concept of health– Health and wellness tourism– The role of wellness tourism in wellbeing– Regional wellness concepts: the case of
Alpine wellness and Nordic wellbeing
Contents – Chapter 3
Tourism in the Balkans– The Balkans - a definition– The environment of the Balkans’ tourism– The supply side of the tourism in the region– The demand side of the tourism in the region
Contents – Chapter 4
Balkan-wellness− Identity and the Balkans as a brand− The products of the Balkan wellness− Customers attitudes and behaviour
the s
Contents – Chapter 5
Development, marketing and branding suggestions
Sources of information
Secondary research: review of international and Hungarian literature
Primary research:– Delphi-study 1-2– Quantitative survey in 11 countries
Delphi-study 1-2
Quantitative survey
Publications
The definitions of wellness from a regional point-of-view
Wellbeing and wellness Questionnaire results of the attitude and
consumer behaviour survey
thank you for your attention!