![Page 1: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/1.jpg)
Social Media: A New Tool for Government Relations
U.S. Chamber Regional Government Affairs Conference
Philadelphia, PA — October 29, 2009
![Page 2: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/2.jpg)
who is this guy?
![Page 3: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/3.jpg)
![Page 4: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/4.jpg)
pop quiz #1
Who Here Uses Social Media?
Email is the First — and Largest — Social Media Platform.
![Page 5: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/5.jpg)
you’ve got mail?
What is Social Media?
A community of your friends, fans and colleagues.
![Page 6: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/6.jpg)
pop quiz #2
What is the one thing you will find at every single
conference you ever attend?
![Page 7: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/7.jpg)
you’ve got mail?
![Page 8: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/8.jpg)
getting social: how i ended up in philadelphia
. . .
![Page 9: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/9.jpg)
getting social: from twitter to bangalore
. . .
![Page 10: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/10.jpg)
getting social: reconnecting with family
. . .
![Page 11: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/11.jpg)
getting social
The New Town Hall
People Gathering, Exchanging Ideas and Getting Active
![Page 12: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/12.jpg)
the town hall
![Page 13: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/13.jpg)
getting social
How Big is the Town Hall?
Hotmail: 375 million active accounts
If Facebook was a country — it would be the 4th largest country on earth.
Yahoo: 280 million active accounts
![Page 14: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/14.jpg)
getting social
How Big is the Town Hall?
The number of US online video viewers will grow to 188 million in
2013, from 144 million in 2009.
eMarketer.comJuly 2009
![Page 15: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/15.jpg)
it’s all about trust
77% of online U.S. adults trust ‘emails from people they know’ more than any other media.
Forrester Research, Inc.North American Technographics Media and Marketing Online Survey, 2008
![Page 16: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/16.jpg)
it’s all about trust
The ‘Forward’ and the Status Update
Almost 1/5 of the entire online population publish or read status
updates on sites like Twitter.
![Page 17: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/17.jpg)
case study #1
The Tweeting Commissioner
![Page 18: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/18.jpg)
case study: the tweeting commissioner
![Page 19: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/19.jpg)
case study: the tweeting commissioner
…about Tony P’s tweet just now. About grand jury subpoenas. I need to know if this is true? Where is he getting this? Would he go on-cam? Feds or Local?
Email from CBS Producer, 9/17/09, 4:46 p.m.
![Page 20: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/20.jpg)
case study: the tweeting commissioner
This is developing fast. He got a notice from Deloitte and Touche on this....he is willing to go on camera and discuss all with you. Best best - call him directly at 312-802-1855. Thanks! Curt
Reply to CBS Producer, 9/17/09, 5:04 p.m.
![Page 21: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/21.jpg)
case study: the tweeting commissioner
“Cook County Auditors Drawn into Prosecutors Probe”
CBS 2 Chicago Story, 9/17/09, 5:40 p.m.
“County Commissioner Tony Peraica, a Republican and persistent critic of Democrat Stroger, tells CBS2 News Thursday evening the accounting firm Deloitte Touche revealed its auditors are being asked to testify before a grand jury regarding audits they've performed for Stroger.”
![Page 22: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/22.jpg)
case study #2
The Facebooking Governor Candidate
![Page 23: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/23.jpg)
case study: the facebooking governor candidate
20
1,900
3,000
10,000
![Page 24: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/24.jpg)
case study: the facebooking governor candidate
![Page 25: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/25.jpg)
case study: the facebooking governor candidate
![Page 26: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/26.jpg)
case study #3
Ax the Software Tax
![Page 27: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/27.jpg)
case study: ax the software tax
![Page 28: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/28.jpg)
case study: ax the software tax
2 Weeks to Stop this Tax
Targeted, Statewide Email List
Compelling Action Messaging
2,500 Emails to Legislators — Defeated Tax
![Page 29: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/29.jpg)
case study #4
@jamesbuck
![Page 30: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/30.jpg)
case study: @jamesbuck
![Page 31: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/31.jpg)
case study: @jamesbuck
![Page 32: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/32.jpg)
case study #6
#iranelection
![Page 33: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/33.jpg)
case study: #iranelection
93,000 Views
![Page 34: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/34.jpg)
case study: #iranelection
![Page 35: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/35.jpg)
case study: #iranelection
6/7/09 – 6/26/09: 2,024,166 tweets
480,000 users contributed to conversation.
1 in 4 tweets about Iran was a retweet.
![Page 36: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/36.jpg)
case study #7
U.S. Chamber of Commerce
Institute for Legal Reform
![Page 37: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/37.jpg)
case study #7
![Page 38: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/38.jpg)
case study: u.s. chamber of commerce
“In its first day, about 5,000 individuals contacted Capitol Hill noting their opposition to the budget, according to Bill Miller, senior vice president at the chamber.”
Roll Call“Beware the Chamber”3/23/09
![Page 39: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/39.jpg)
case study: u.s. chamber of commerce
![Page 40: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/40.jpg)
case study: u.s. chamber of commerce
![Page 41: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/41.jpg)
final thoughts
Social Media Strategy? No — Content Strategy
Please Kill the E-Newsletter
Listen As Much as You Talk
Empower Your Network
![Page 42: Presentation to U.S. Chamber Government Affairs Conference](https://reader035.vdocuments.site/reader035/viewer/2022062701/553a1d8b550346592f8b4a89/html5/thumbnails/42.jpg)
Curt Mercadantewww.MercStrategy.com
@curtmercadantehttp://facebook.com/mercstrategy
curtmerc