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In digital marketing there is only one Big Question..
?How much does traffic cost
AdRout Web Analytics©
Advertising in a nut-shell.
AdRout Web Analytics©
All communication is via digital devices.All data an advertiser gets about a consumer is INDIRECT USER DATA.
VS
Natural hair black
Workout!
Leather shoes
Speaks Japanese
Language: us,jpn; OS:
MacBook Pro, Mac OS X 10.6
Workout.com
REAL ONLINE
豊富なタンパク質の丸薬!
THE PROCESS CHAINThe Goal of rating this chain is to ensure that an advertiser will reach his consumer.
AdRout Web Analytics©
Therefore there is a huge probability thatuser is not a target consumer for anadvertiser, especially if fraud activity or anyother manipulation are involved.
USER Publisher
Advertiser Ad Exchange
0
MIDDLEMENOUR GOAL IS TO ENSURE THAT ADVERTISER REACHES HIS TARGETED AUDIENCE.
AdRout Web Analytics©
Therefore there is a huge probability thatuser is not a target consumer for anadvertiser, especially if fraud activity or anyother manipulation are involved.
WEB ANALYTICS DATA
In Web Analytics initial data is essential for traffic analysis and should be taken into considerationbefore any other metrics results.
AdRout Web Analytics©
•Web Client
•Transport Protocol
•Referrer
Initial Data
•User Info
•Referrer Info
•Source Info
Requested Data •Fraud activity
•Targeting Match
Analysis
•Aggregated Data
•Detailed Statistics
Report
ADROUT USE CASES
AdRout Web Analytics©
CLAIM FEEDBACK
Pay by Score
AdRout Web Analytics©
Parity Score Set:
Geolocation Time Range Language Keyword Bid Source Info* User Info*
PARITY SCORE“Optimize marketing budget and campaign targeting.”
Ad Campaign Settings
Traffic Event Parameters
Analytics Report
↑34% = $15,370 ↓66% = $45,600 BOOST ROI
AdRout Web Analytics©
Fraud Score Set:
Velocity anomaly Fraud activity Data Replacement Known bots Keyword Bid Source Info*
FRAUD SCORE“Refund solid argumentation issue.”
Fraud Activity Settings
Traffic Event Parameters
Analytics Report
↑34% = $15,370 ↓66% = $45,600 GET REFUND
AdRout Web Analytics©
Report on:
Install per uniquedevice;
User Interactionswithin application;
Percent of uninstall; Fraud installations; User Info Source Info
USER LIFETIME SCORE*“Predict user life time per installation.”
SMART INSTALL
<tracking code/>
“87% will uninstall!”
AdRout Web Analytics©
Report on:
Impressions perunique device;
User Interactionswith display ad;
Hidden ads persource;
Hidden ads perunique device;
User/Source Info
DISPLAY SCORE“Save on display ads marketing budget.”
BRAND ON
<tracking code/>
“34% display ads are
hidden!”
ADROUT WEB ANALYTICS
POWERFUL cloud-based SaaS
INDEPENDENT solution
AGILE reporting
AdRout Web Analytics©
PREVIEW VERSION
AdRout Web Analytics©
ADROUT vs ADOMETRYCharacteristics ADROUT ADOMETRY
Types of campaign CPC + +
CPM * +
CPA * -
Type of service Analytics tool Redirect page, tracking code*
Redirect page,Tracking code, real-time clicks off
Dedicated TQ team * +
Type of analytics OPEN + -
AGILE + -
INDEPENDENT + -
* - in development