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Acquisition Email Mobile best practices
Guillaume Lafond, CEO @pwspace April 10th, 2014
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• Launched in 2008• 30 employees• Offices Barcelona & Paris• Operations in 7 markets• 45 active clients, 180 publishers• >500 campaigns per month
Full-service email advertising solutions
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mobilestats
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55% UK, Spain, Germany, France, Italy (2013)
European SIM connection by Technology (Millions) - Source : GMSA intelligence
Smartphone penetration
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Source : Pew research Center’s Project for Excellence in Journalism in Collaboration with The Economist Group
Email is the #1usageon smartphones and tablets
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50%Source: Litmus, December 2013
of mobile opens
As a result:
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52%
20%
27%
Other 1%
Source : Litmus, October 2013
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2%Source : APMEL, research based on 1287 advertisers - December 2013
advertisers with fully mobile ready emails
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Brand image, response ratedeliverability, conversion, sales…
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Website not mobile ready?
Not an excuse to screw email experience!
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« For a better shopping experience,
please visit our website from a
computer »
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Non mobile email
Retention
All your emails
Acquisition
Transactional
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A multi-screen channel
You can’t buy only mobile traffic
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Responsive Design
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screen sizeconditions
CSS / Media queries
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Landingpage
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Classicvs. Responsive
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Email Creative
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Landing Page
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campaign
stats
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24% mobile Leads
Source : Powerspace campaigns – December 2013 / January 2014
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Our forecasts (Dec. 2014)
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Usage per Age
Source : Powerspace campaigns – December 2013 / January 2014
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Don’t waste mobile traffic, collect leads!
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People use different devices
Source : Google - The new multi-screen world 2012
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Email E-commerce
99.5% lost traffic
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Email > Landing page > Welcome Email > E-commerce
20%-35% leads
CRM
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Experience your campaigns as the final user
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Take care of your pre-headers
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Mobile user targetingApp installs Email to storeDevice specific funnelsGeo targetingDynamic content…
So much more to do!
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Mobile is a great opportunity for email
BE READY
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Thank you!Visit us on stand D8
Follow us on Twitter: @pwspace