Download - Presentation latam
PresentaWise
R2GamesGame Monetization in Latin America
THANK YOU FOR BEING HERE TODAY
2
PRESENTER:Marco A. Fernandez
FernandezMarco
1265979146
Market overview
CONTENT
3
Overview
1.
Market size2.
Market Potential3.
Social Media4.
Difference between markets5.
Launching a game6.
Monetization8.
Steps to success7.
Stability & Market expansion9.
Questions and answers10.
WHAT IS THE LATAM MARKET?
4
The Latin American market it’s composed by 21 countries where the dominant languages are Spanish and Portuguese and it’s composed by the following countries:Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay, and Venezuela.
Fastest growing internet population in the worldLatin America don’t just have the fastest growing internet population in the world but it’s also the most social.
Latin America's Booming Middle ClassThe World Bank released statistics revealing, for the first time in history, that by 2016 Latin America’s middle classes will outnumber the region’s poor.
IMPORTANT KEY POINTS
Over 40% users play social games
Brazil has the largest internet users
This market has the youngest people
Social media have deep penetration
E-commerce has grown by 27 times
since 2003
5
North America shows smallest revenue increase after
conversion (1.1x).
Latin America players are most difficult to convert (4%), but
revenue increase is the highest.
Western Europe shows highest conversion rate overall (8.66%).
284 Millions5.85%1.1x
299 Millions 3.96% 11.3x
326 millions 8.66% 3.4X
Latin America Digital Games Industry
6
Digital revenues include DLC on PCs and consoles, mobile and social games.
Brazil – 34%44% internet users play social games, 38% use their mobile devices to play games
Mexico – 22%42% internet users play social games, 52% use their mobile devices to play games
Argentina – 14%47% internet users play social games, 44% use their mobile devices to play games
$6.16 MM
$1499MM
$963 MM
$295MM
Other – 30%
$224MM
$195MM
$125MM
Social Media in Latin America
7
Users spend ten hours a month (twice as the average in the rest of the world)
60% 51%
It’s the largest market for YouTube outside of the USA
YOUTUBE USERSWomen also make up 50%
of the internet users in Latin America as well as 50% of the e-commerce buyers
FEMALE USERS
94.1%
Facebook is the most popular social network in
Latin America
INTERNET USERS
Use social networks
Are under 34 Leading on Facebook
DIFFERENCE BETWEEN MARKETS
8
There are many differences in this market but I will just name some
Only 20% have access to credit cards in Latin America compared to the 70% in USA and Europe
PAYMENT OPTIONS If a player likes the game they tend to stay more than gamers in Korea or the US, where a player can easily move on to the next title if they are even slightly dissatisfied.
NEW VS ONLY WHATS AVIALABLECountries in this region are still developing and results are not the same as in the
developed countries
EARLY STAGE OF EVOLUTION
36% of Brazilians play social games at least once a week
compared to 19% of Germans
BRAZILIAN VS GERMAN GAMERS67% of U.S. internet users use a social networking vs. 94.1% of Latin American internet users
USA VS LATAM IN SOCIAL MEDIA
Financial system
Internet population
Gaming options
Different games
Marketdevelop
LAUNCHING A GAME IN LATIN AMERICA
9
1. 2. 3. 4. 5. 6.
RESEARCH PLANNING DEVELOPMENT LOCALIZATION TESTING LAUNCH
The vital key to success in this market it’s to form a bond with the audience and maintain a constant presence at the forefront of their attention, because due to a number of unsuccessful free-to-play MMO experiments by publishers to reach Latin American gamers, MMOs have a reputation for lacking quality, service, and longevity.
“Players here are accustomed to games with noenforcement of policies and no staying power. It’s a self-fulfilling prophecy: the players don’t
want to buy any virtual goods because they expect the game will be gone in six months, and because nobody buys any virtual goods, the game is gone in six months.”
RESEARCH
10
Companies outside the region may not fully appreciate the differences between their local gamers and those playing in Brazil or Argentina
•What they play? •Don’t just research the market but also the competitors•How and where they play it? •Find the key to their success and/or their failure•And how they ultimately pay for it? •Find partners and maintain a strong relationship with them
PLANNING
11
Make sure you design your plan with time ahead
JANUARY 2014Localization, proof reading, game development, game
testing, launch alpha server.
NOVEMBER 2013
Market research, payment solutions, find partnerships, preparations for joining the market.
MARCH 2014
Marketing, Advertisement, PR, promotions, close beta launch.
JUNE 2014Iteration & polishing, focus on monetization, and expansion
KEYS TO SUCCESS
12
We can have greater results if we just do few extra things for the community
Optimal game experiences, will give better impression of our product, reaching higher audience looking to spend their spare time and money in entertainment.
Give the games a local touch – Using local elements such as flags, animals, symbols and even names related with region.
Having local presence gives security to the players and more confidence in spending money.
Details matter, small issues can have a huge impact in this market
Competition Our Company
Solutions
Partners
Creativity
Experience
Localization
Platform
Game
MONETIZATION
13
Most users use cash payments for their transactions
Mobile
Local payments
Other solutions
Payment options are not available in every country, also there should be focus in the main countries who already have available options working as the e-commerce grows in the region new implementations of new payments are been introduced but it’s too early to know the results.
Options per country
14
Add more games in our platform for this market.
Create our own games that fits the users demand
Set up our own payment channels, that can work locally and effective
Create a new platform dedicated to this market based in Latin America for bigger revenue and more exposure.
STABILITY AND MARKET EXPANSION
Once the game is launched and monetization its working properly it’s time to expand to the next countries as there are 21 countries in total in the region some might be more challenging than others but with the experience we already build same as the trusth and recognition it will be an easier task than what it was when we just entered the market.
THANK YOU!Time for Discussion & Questions