Download - Presentation iceberg October 13
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the presentation iceberg
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“The only reason to give a presentation is to change the world”
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The rise of networks and the decline of hierarchy creates new windows for change
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You open the way for change when you outline your thinking in a way that connects with their thinking...
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...but you don’t make much progress when your thinking doesn’t connect with their thinking
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16 January 2003: space shuttle Columbia blasts off from Kennedy space centre
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This foam ramp broke off at launch. But did it damage any protective tiles on the shuttle?
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Is it safe to re-enter the atmosphere?
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The next slide was part of a report to decision makers in NASA
What would you conclude?
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Review of Test Data Indicates Conservatism for Tile Penetration
• The existing SOFI on tile test data used to create Crater was reviewed along with STS-107 Southwest Research data– Crater overpredicted penetration of tile coating
significantly• Initial penetration to described by normal velocity
• Varies with volume/mass of projectile (e.g., 200ft/sec for 3cu. In)
• Significant energy is required for the softer SOFI particle to penetrate the relatively hard tile coating
• Test results do show that it is possible at sufficient mass and velocity
• Conversely, once tile is penetrated SOFI can cause significant damage
• Minor variations in total energy (above penetration level) can cause significant tile damage
– Flight condition is significantly outside of test database• Volume of ramp is 1920cu in vs 3 cu in for test
2/21/03 6
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To design a presentation that allows your audience to connect with your thinking you need to step away from the screen
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Situation
Begin by working from their situation: are they sitting comfortably? What’s the experience of your audience? What’s the context for your session?
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Situation
Substance
What’s your substance - the essence of your thinking? The one (or maybe two) ideas you want them to work with?
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Structure
Situation
Substance
Structure your thinking as a three act story so the audience can connect your ideas with theirs - the set up, the confrontation and the resolution
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Structure
Situation
Substance
Surface
Once the foundations are in place you are ready to create the surface - flow and sequence, images and text
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Four layers of preparation help you stand out from the crowd
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“The only reason to give a speech is to change the world. The only way to change the world in front of an audience is to change the minds of the people in the audience - the minds that are still awake, that is. And the only way to change the minds in the audience is to take them on a decision-making journey.”Nick Morgan