Download - Presentation Agri-Tourism example
Agritourism product principles
Agritourism is tourism that:
1) includes an agricultural based activity that will attract visitors to a farm
2) contains the opportunity to meet farmers and to know how food is produced
3) involves visitors actively in farming and/or rural life
Steps in planning & development
1) THINK concept, “master-product”, planning, research2) MAKE product development, training, organization3)DO executing, day-to-day management, marketing4) GROW adding new products, innovation, consolidation
Example:“Tourism development with smallholder
coffee farmers”
(Mt. Kilimanjaro, Tanzania, East-Africa)
Demand & commitment from coffee farmers Demand & commitment from travel company Demand & commitment from development NGO
The start
Local people, whose environment is used for tourism purposes, should be the main beneficiaries of that particular tourism development .
Shared vision
Product Pilot Year 1 Year 2 Year 3 Year 4 Year 5 Totals
Coffee Tours (pax) 218 783 672 1,191 1,162 1,003 5,029
Kahawa Shamba Campsite
Product Pilot Year 1 Year 2 Year 3 Year 4 Year 5 Totals
Campsite (bednights) n.a. 535 436 1,345 622 1,005 3,943
Additional tours
Product Pilot Year 1 Year 2 Year 3 Year 4 Year 5 Totals
Additional tours (pax) n.a. ? 189 783 331 484 1,787+
“Kahawa Shamba” RestaurantProduct Pilot Year 1 Year 2 Year 3 Year 4 Year 5 Totals
Restaurant (meals) n.a. n.a. n.a. 2,397 1,361 1,831 5,589
Tourism product portfolio Coffee Tour Campsite Chagga History Hike Cultural Village Walk Mongyoni Falls Adventure Nature Walk Restaurant Medicine Tour
Financial performance
Gross income(in US$) Pilot Year 1 Year 2 Year 3 Year 4 Year 5 Totals
Coffee Tours 2,900 12,040 10,080 18,314 16,570 17,715 77,619
Campsite n.a. 2,675 2,180 7,522 3,104 5,025 20,506
Additional tours n.a. 430 1,415 7,500 2,980 5,195 17,520+
Restaurant n.a. n.a. n.a. 10,855 6,312 9,531 26,698
TOTALS 2,900 15,145 13,675 44,191 28,966 37,466 142,343
Project manager Assistant project manager Tourguides (farmers) Women groups (cooks) Farmer families Campsite manager Campsite security
Involvement of local people