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What are premium eliquids in US?first top 20 brands entered the market since 2010
complex and unique flavors (>5 aromas, or VCT)
not standard packaging
RRP > 25$/30 ml
examples: 5pawns, Ripe vapes, SMAX, SB, etc.
What are premium eliquids in CIS?not Chinise eliquids
RRP > 15$/30 ml
not CIS made juices / not “kitchen made”2
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Good to great
local testing team with vaping experience (tested > 500 brands)
$ in turnover and re-stocking “in time”
be the first on the market (exclusive distro agreements)
good pricing policy (2-3 levels of agents)
good sales and CRM team (10+ specialists)
”white papers”
analytical equipment (NO diacetyl, acetyl propionyl or acetoin, WTA, ONLY USP components + lab)
factory assessment (no “juices”!)3
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Dream testing team
5-10+ vape professionals (chemical, food, medical experience)
every new taste should make and add-value to the product line
targeting different market niches
international expo participation
new samples testing > 3-5 brands / week
1 of 20 is the star4
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Need more cash?
CAGR in CIS > 30%
DYNAMICS - 15% of positions changed every month
NO PLANS - new clients growth is unexpected
NO DEBTS - young industry can not be leveraged
every 1$ of sales need 2$ of investments in inventory
5
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In the big family don't клювом “клац-клац”*need time for first orders to check the market
only large orders = good price
clear market rules for distro (prices open to public)
no competition (local wholesale price < to buy directly)
$ for brand intro to the market
Exclusive agreements to protect the rights
6*It’s the early bird that gets the worm
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Multi level motivation
average retail margin 60-100%
3-4 levels of pricing policy to get 10-30% between each level
K (retail/lowest wholesale) = 2-3
fixed RRP bottom price control
Only clear market with strict control
7
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Born to be wild
MSDS and other certs
import taxes, VAT, official procedures
local certification and USP grade check
local package sales requirements
18+ sales
Clients can “sleep safe”8
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Know your product
specific certificates from suppliers
should know the owner and see the real production process (f*cking KARMA!)
analytical equipment
real CIS lab tests
9
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+Local staff
-PR
-clients
-production
10
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Keep to the roots
local testing team
$ in turnover
exclusive distro agreements
good pricing policy
CRM team
”white papers”
analytical equipment
no “juices”!11
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So who is on top in CIS?
12
real nigga shit
working hard
brands
no moneyno honey shot
/ 30 ml