TripAdvisor for Tourist Attractions
Source: comScore, June 2013
TripAdvisor: World’s largest travel site
We are in 33 countries and have over 21 languages, including China with DaoDao.com
260 million
70user contributions
every minute
3.1 million
businesses listed,including 1.1+ million
accommodations
Unique monthly visitors*
Candid traveller photographs
*Source: Google Analytics, worldwide data, July 2013
+ + +4 million1
1 2 3 4 5
6% 6%
12%
29%
48%
Average Score is 4.08Percentage of all ratings, April 2013
TripAdvisor reviews are largely positive
4
5
After travelling…
Source: www.Lab42.com
46%Post hotel
reviews
70%Post attraction
reviews
40%Post restaurant
reviews
WOW!
Your Overview
Attraction page on TripAdvisor
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TIPS: Make sure your name and contact details are correct and up to date Choose the main photo yourself
Get verified as the Owner/Manager
Gain full access
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TIP: Use all your free tools - get verified as manager to gain full access
Use your Owners Centre
Manage your listing
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TIP: Use all your free tools - get verified as manager to gain full access
Management Response functionality
Respond to reviews
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TIP: Respond to both positive and negative reviews to show your visitors you
care about their feedback
Examples of participants
Spotlight Attraction
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Facebook App
Social Media
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TIP: Share your great feedback with your Facebook audience
Poster with QR code
Offline Exposure
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TIP: Request reviews and promote your profile in offline materials
Review Express
Request more reviews
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Reminder emails are a great way to generate fresh reviews and potentially impact your popularity ranking
TripAdvisor for Business Resources
• Widgets Centre
– www.TripAdvisor.dk/Widgets
• Management Centre
– www.TripAdvisor.dk/Owners
• Blog
– http://www.tripadvisor.com/TripAdvisorInsights
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TripAdvisor for Hotels
Guests are visiting TripAdvisor more frequently prior to booking
Source: “The Impact of Social Media on Lodging Performance.” Chris K. Anderson, The Center for Hospitality Research. Cornell University. December 2012.
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Do Online Reviews Impact Booking?
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of global travellers say their booking decisions are
impacted by online reviews
of global hotels say reviews are important
for bookings
93% 96%
The TripBarometer by TripAdvisor is based upon an online survey conducted in Dec. 2012 – Jan. 2013. A total of 35,042 people participated in the online survey from 26 countries spanning 7 regions. The sample is made up of 15,595 consumers and 19,447 businesses, making it the world’s largest combined accommodation and traveler survey.
EMBRACE FEEDBACK
TAKE CONTROL
TripAdvisor Management CentreONLY 1 OF 4 OF HOTELIERS ARE TAKING ADVANTAGE OF THIS IMPORTANT TOOL
Source: TripAdvisor internal data
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The Management Centre can help you:
Track reviews and customer satisfaction of
your property
Respond to reviews and provide potential
customers with useful information
Utilise TripAdvisor reviews to increase booking
conversionPromote
Engage
Monitor
What is Business Listings
• Direct contact details on your TripAdvisor property page
• Special Offers – attract additional guests
• Announcements – highlight your property
• Slideshow – show off your property
• Exclusive additional features in the Management Dashboard
• Show your Special Offer on TripAdvisor mobile site and app*
Get additional exposure and direct bookings for your hotel with:
*at an additional cost
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TripConnectA link on your TripAdvisor profile featuring your rates and availability — sending travelers directly to your online reservations center.
Offering a Powerful New Way to Maximize Direct Bookings with:
Your contact at TripAdvisor
For Visitors Attractions and DMO’s:Dorota Szymczynska
Manager, Partnerships
+44 20 3320 3226
For Hotelliers:Thomas Peck
Sales Executive, BL
+44 20 3194 2244
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