Download - Pr news fbwebinar
![Page 1: Pr news fbwebinar](https://reader036.vdocuments.site/reader036/viewer/2022062615/5487eab6b4af9f730d8b557a/html5/thumbnails/1.jpg)
PR News Webinar: Facebook Essentials: Leveraging the Latest Features for PR Success
Rich Pesce, Sprint NextelFebruary 9, 2011
![Page 2: Pr news fbwebinar](https://reader036.vdocuments.site/reader036/viewer/2022062615/5487eab6b4af9f730d8b557a/html5/thumbnails/2.jpg)
2
Our Customers
and Prospects
Our Customers
and Prospects
Who, Where, Why Social Media?
OPPORTUNITY
EDUCATE
COMMUNICATE
GROWTH
ADVOCACY
“42 MM (53%) of women are actively engaging (weekly) in social media with more boomers and Gen X’ers participating than Millennials” **
If Facebook were a country it would be the fourth largest in the world.+
“In 2009, more than four out of five online Americans are active in either creating, participating in, or reading some form of social content at least once a month.”*
25% of search results for the world’s top 20 brands are links to user generated content+
80% of Twitter usage is on mobile devices+
**http://assets3.blogher.com/files/2009_Compass_BlogHer_Social_Media_Study_042709_FINAL.pdf
+www.socialnomics.com*http://blogs.forrester.com/groundswell/
![Page 3: Pr news fbwebinar](https://reader036.vdocuments.site/reader036/viewer/2022062615/5487eab6b4af9f730d8b557a/html5/thumbnails/3.jpg)
3
You’re on Facebook…Now What?
If you build it…will they come?
Moving Communication from ‘Broadcast mode’ into Engagement
Two-way
Passionate
Constant
Personal
Loyal
One-way
Transactional
Occasional
Impersonal
Short-term
![Page 4: Pr news fbwebinar](https://reader036.vdocuments.site/reader036/viewer/2022062615/5487eab6b4af9f730d8b557a/html5/thumbnails/4.jpg)
4
Getting Started
Facebook is changing the way we consume media and engage with customers.
• Let Go Some ‘control’ must be relinquished. Allow your customers a place to chat about what’s important to them.
• Set Expectations Setting the tone and expectations early on is critical in your success on Facebook.
![Page 5: Pr news fbwebinar](https://reader036.vdocuments.site/reader036/viewer/2022062615/5487eab6b4af9f730d8b557a/html5/thumbnails/5.jpg)
Customers Expect You to Meet Them There
And others are watching to see if we engage and if so…how we engage
![Page 6: Pr news fbwebinar](https://reader036.vdocuments.site/reader036/viewer/2022062615/5487eab6b4af9f730d8b557a/html5/thumbnails/6.jpg)
6
Jumpstart Your Facebook Fan Engagement
• Develop a Voice. Embody the attributes you wish to portray and instill. Operate by a code of conduct.
• Be conversational. Facebook by nature is a conversation platform. People expect to be able to comment and post.
• Content, Content, Content – Make sure your fans have a reason to come back.
![Page 7: Pr news fbwebinar](https://reader036.vdocuments.site/reader036/viewer/2022062615/5487eab6b4af9f730d8b557a/html5/thumbnails/7.jpg)
How to Engage
Ask for Opinions: provide an easy call to action and make your posts interactive. (Polls or thought starters as status updates)
Campaign Extension: Amplify Awareness Around Product Releases and Network Launches through Media Partnerships
![Page 8: Pr news fbwebinar](https://reader036.vdocuments.site/reader036/viewer/2022062615/5487eab6b4af9f730d8b557a/html5/thumbnails/8.jpg)
8
Campaign Social ExtensionsIncreased Engagement through Content
Develop long tail of campaign with content to drive further engagement
![Page 9: Pr news fbwebinar](https://reader036.vdocuments.site/reader036/viewer/2022062615/5487eab6b4af9f730d8b557a/html5/thumbnails/9.jpg)
How to Engage
Say Thank You: Giving your fans something of value is an easy way of showing you appreciate them.
Show Fans That Their Opinion Matters: Letting fans decide on a new color/flavor/package/ will deepen their connection to the brand
![Page 10: Pr news fbwebinar](https://reader036.vdocuments.site/reader036/viewer/2022062615/5487eab6b4af9f730d8b557a/html5/thumbnails/10.jpg)
10
Key Takeaways
• Let Go
• Develop your ‘voice’ and engagement style
• Leverage existing promotions
• Empower your employee base
![Page 11: Pr news fbwebinar](https://reader036.vdocuments.site/reader036/viewer/2022062615/5487eab6b4af9f730d8b557a/html5/thumbnails/11.jpg)
11
Q&A
Questions?
![Page 12: Pr news fbwebinar](https://reader036.vdocuments.site/reader036/viewer/2022062615/5487eab6b4af9f730d8b557a/html5/thumbnails/12.jpg)
12
Contact Information
Rich Pesce
Sprint Nextel
703-592-8424
(Twitter) @rpesce
(LinkedIn) http://www.linkedin.com/in/richpesce