Download - ppt NIGER STATE
Multi-Pro Enterprises Ltd(Sales & Distribution Division)
SALES PRESENTATION (NIGER STATE)
State Map
Content.
4
Snapshot: 2012
Distributor Base: 78
AVG STD IN'CTNS
INDOMIE 58,000
HYPO 900
POWER PASTA 3,800
REDISTRIBUTION SUMMARY
NO. OF REGISTERED SUBS IN MKT: 850
AVG SALES FROM REISTERED SUBS: 40,000
NO. OF EXCLUSIVE SUBS: 123
AVG SALES FROM EXCLUSIVE SUBS: 17,230
INDOMIE HYPO POWER PASTA
NO. OF DISTRIBUTERS 34 16 28
AVERAGE SALES 80,000 2500 5500
AVG STD 68,000 2,000 4,126
AVG REDISTRIBUTION 49,000 1,500 3,800NO. OF REGESTERED SUBS IN MKT 970 - -AVG SALES FROM REGESTERED SUBS 48,500 - -
NO. OF EXCLUSIVE SUBS 163 - -AVG SALES FROM EXCLUSIVE SUS 20,230 - -
NO. OF SUBS IN STREET 828 - -AVG SALES FROM SUBS IN STREET 25,500 - -
NO. OF FOOT SOILDER 11 - -
NO. OF VAN SALES 12 - -
SHELF SPACE 75% - -
Current Scenario-:2013
Sales Objective 2013
CITY Wise Sales INDOMIE.
CITY Q1’13 Q2’13
JAN FEB MAR TOTAL APRMAY TILL
25TH
JUNEL.E TOTAL
BIDA 10,320 7,260 8,770 26,350 9,300 9,350 12,500 35,800
MINNA 22,385 42,010 35,100 99,495 42,000 28,000 50,500 147,500
SULEJA 11,316 20,159 21,436 52,911 23,000 20,000 26,500 77,200
KONT 2,400 4,112 7,755 14,267 6,500 5,000 11,500 33,500
MOKWA 2,500 4,221 3,101 9,822 3,500 3,750 7,500 21,500
TOTAL 48,921 77,762 76,162 202,845 83,500 66,100 108,500 315,500
CITY Wise Sales Projection INDOMIE.CITY Q3’13 Q4’13
JULY AUG SEP TOTAL OCT NOV DEC TOTAL
BIDA 12,000 12,000 12,000 36,000 12,000 11,000 12,000 35,000
MINNA 50,000 50,000 48,000 148,000 48,000 45,000 45,000 138,000
SULEJA 33,000 33,000 33,000 99,000 29,000 25,000 29,000 83,000
KONT 7,000 7,000 8,000 22,000 6,000 5,200 5,200 16,400
MOKWA 5,000 6,500 6,500 18,000 5,000 5,000 5,000 15,000
TOTAL 107,000 108,500 107,500 323,000 100,000 91,200 96,200 287,400
Market Insight: Trade MarginPer carton/ In Naira
120GM 120GM 120GM 122GM 100GM INDOMIE Honeywell CHERIE DANGOTE G.PCOMPANY PRICE 2,130 1,400 1,550 1,400 1,300DST SELLING PRICE 2,200 1,470 1,600 1,450 1,350 MARGIN FOR DST 70 70 50 50 50
SUB DST SELLING PRICE 2,250 1,500 1,650 1,500 1,400MARGIN FOR SUB DST 50 30 50 50 50
CBP* 60 45 50 40 40MARGIN FOR RETAILER 150 300 350 100 200
TOTAL MARGIN IN CHAIN 11% 22% 22% 13% 19%
70 GMINDOMIE GOLDEN PENNY Honeywell DANGOTE
COMPANY PRICE 1,180 870 850 900
DST SELLING PRICE 1,250 900 900 950
MARGIN FOR DST 70 30 50 50
SUB DST SELLING PRICE 1,280 950 950 1,000
MARGIN FOR SUB DST 30 50 50 50
CBP* 35 30 30 30
MARGIN FOR RETAILER 150 250 250 200
TOTAL MARGIN IN CHAIN 16% 28% 29% 25%
Competition Avg Monthly buyingCompetition Monthly Buying
Cherrie 15,000
Honeywell 10,000
Golden penny 15,000
Dangote 8,000
Chikki 6,000
Total 54,000
No. in Cartons.
Activity action plan -Indomie Distributor -: 1. Finding new potential Distributor in minna, kontagora and mokwa.2. Reviving the existing Distributor in local govt by building backthe
customer trust and relation ship.
Sub – Distributors-:1) Singning exclusive subdistributors in mokwa ,bida kont and suleja.2) Addition of new registered sub- distributors in both markets and streets.3) Focus on shelf space and avaliability
Activity Action Plan - Indomie
1) Re- Distribution-:2) Focus on New sku’s.3) Focus on shelf space.4) Trade promo 5) MAI-SHAI Promo.6) Retail Topping.Staffs-:1) Training to the staff on daily basis.2) Special incentives for top performer for the month.3) Data maintaining on CRM module on daily basis.4) Monthly outing with the staffs.
City wise sales - hypo.CITY Q1’13 Q2’13
JAN FEB MAR TOTAL APR MAY JUNE
TOTAL TILL 25 L.E
BIDA 150 144 294 200 72 1,300 1,500
MINNA 1,149 1,677 2,020 4,846 2,000 810 2,500 6,700
SULEJA 1,614 643 908 3,165 1500 350 2,000 5,000
KONT 171 42 60 273 150 96 200 550
MOKWA 100 37 137 100 96 150 400
TOTAL 3,184 2,543 2,988 8,715 3,950 1,424 5,650 14,150
City wise sales Projection- hypo.
CITY Q3’13 Q4’13
JULY AUG SEP TOTAL OCT NOV DEC TOTAL
BIDA1,000 1,000 1,000 3,000 1,000 1,000 1,000 3,000
MINNA2,300 2,000 2,500 6,800 2,300 2,000 2,500 6,800
SULEJA2,000 2,000 2,000 6,000 2,100 2,200 2,200 6,500
KONT500 500 500 1,500 500 500 500 1,500
MOKWA
200 200 200 600 200 200 200 600
TOTAL 6,000 5,700 6,200 17,900 6,100 5,900 6,400 18,400
Market Insight. Trade margin Hypo Jik
Sachet Bottle(500 ml) Bottle(500 ml)
COMPANY PRICE 625 1900 4300
DST SELLING PRICE 675 2,000 4625
MARGIN FOR DST 50 100 325
SUB DST SELLING PRICE 700 2,050 4700
MARGIN FOR SUB DST 25 50 75
CBP* 10 100 220
MARGIN FOR RETAILER 100 350 580
TOTAL MARGIN IN CHAIN 22% 26% 19%
ACTIVITY/ACTION PLAN-HYPO.
HOUSE TO HOUSE SAMPLING IN BIDA AND KONTAGORA.
FOCUS ON REDISTRIBUTION AND ACHIEVING DAILY TGTS FROM VANS AND FS.
AVALIABILITY(SHELF SPACE) OF HYPO IN ALL DETERGENT AND PROVISION SHOPS
Provision shops Hypo Available
Percentage Detergent shop
Hypo Available
Percentage
850 420 49% 445 324 72%
City wise sales - Pasta.
CITY Q1’13 Q2’13
JAN FEB MAR TOTAL APR MAY TILL 25
JUNEL.E TOTAL
BIDA 320 810 1,130 500 1800 1200 3,200
MINNA 600 1,221 1,900 3,721 1,500 100 3500 8,800
SULEJA 200 955 100 1,255 1000 700 1500 3,700
KONT 1,552 28 2,005 3,585 2000 1500 2500 6,700
MOKWA 3,100 693 - 3,793 500 3000 2000 6,000
TOTAL 5,452 3,217 4,815 13,484 6,000 7,200 10,700 28,400
City wise sales Projection- Pasta.CITY Q3’13 Q4’13
JULY AUG SEPT TOTAL OCT NOV DEC TOTAL
BIDA 1,500 1,500 1,500 4,500 1,000 1,000 1,000 3,000
MINNA 3,500 4,000 3,000 10,500 3,000 3,000 3,000 9,000
SULEJA 2,500 2,500 2,000 7,000 2,500 2,500 2,000 7,000
KONT 2,500 3,000 2,500 8,000 2,500 2,000 2,000 6,500
MOKWA 3,000 3,000 3,000 9,000 2,000 2,000 2,000 6,000
TOTAL 13,000 14,000 12,000 39,000 11,000 10,500 10,000 31,500
Market Insight. Trade margin
PASTA
POWER GOLDEN PENNY Dangote BUA
COMPANY PRICE 1,900 2100 1800 1700
DST SELLING PRICE 2,000 2,050 1900 1750
MARGIN FOR DST 100 -50 100 50
SUB DST SELLING PRICE 2,050 2,150 1,950 1800
MARGIN FOR SUB DST 50 70 50 50
CBP* 110 120 110 100
MARGIN FOR RETAILER 150 250 150 200
TOTAL MARGIN IN CHAIN 14% 13% 18% 17%
Critical success factors
Take Away
TO GROW NIGER STATE SALES BY 48% IN INDOMIE, 110% IN POWER PASTA AND 100% IN HYPO
Thank you.