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Trade Desk Paid Social Organic Social
Direct Referral Organic Search
Most Visited PagesPage
ViewsStarted on
PageAvg. Time on
Page
Homepage 46,967 89.5% 1:21
/post/hunting-fishing-co/ 5,879 95.1% 2:06
/the-council/ 167 87.4% 1:53
Website Sources Sessions Share of Sources
Paid
The Trade Desk 38,839 76.3%
Facebook 9,489 18.6%
Instagram 688 1.4%
Organic
Facebook 644 1.3%
Direct 693 1.4%
Search 262 0.5%
Instagram 58 0.1%
Other 248 0.5%
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Job # BASIC COMPENSATION HOURS* FEES EXPENSES TOTAL
116734 1Brand & Project Management 656 $75,440 $0 $75,440
116738 2Creative Development 100 $11,500 $0 $11,500
116739 3Media Planning & Buying (Wkly. Evergreen) 84 $9,660 $0 $9,660
116740 4Social Media Strategy & Community Management 270 $31,050 $0 $31,050
116741 5Website Maintenance 72 $8,280 $300 $8,580
116742 6Community Partnership Building 36 $4,140 $0 $4,140
116743 7Campaign Reporting/Analytics & Brand Strategy 148 $17,020 $0 $17,020
n/a 8Strategic Consultation 0 $0 $72,000 $72,000
116744 9Travel Expenses 0 $0 $12,000 $12,000
SUBTOTAL: 1,366 $157,090 $84,300 $241,390
Basic Compensation Rate (Monthly Fee) $20,115.83
CREATIVE PRODUCTION HOURS FEES EXPENSES TOTAL
116745 10Creative Concepting & Creative Asset Production 516 $59,340 $200,000 $259,340
116746 11Website Content + Copy Updates 80 $9,200 $0 $9,200
SUBTOTAL: 596 $68,540 $200,000 $268,540
RESEARCH & PLANNING HOURS FEES EXPENSES TOTAL
116747 12Quantitative Online Survey 100 $11,500 $15,000 $26,500
116856 13Communications Toolkit 72 $8,280 $3,000 $11,280
116748 14Competitive Analysis & Report 42 $4,830 $0 $4,830
SUBTOTAL: 214 $24,610 $18,000 $42,610
MEDIA PLACEMENTS HOURS FEES EXPENSES TOTAL
116749 15Media Placements; Campaign Planning & Buying 399 $45,885 $1,151,575 $1,197,460
SUBTOTAL: 399 $45,885 $1,151,575 $1,197,460
GRAND TOTAL**: 2,575 $296,125 $1,453,875 $1,750,000
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Ad Impressions Reach Clicks Engagement CPC Frequency Ad Recall Lift Rate
Facebook Angler Webcard113,525 86,367 268 180 $4.29 1.33 8.19%
Facebook Climber Webcard1,072,303 327,297 3,321 1,757 $2.10 3.28 7.88%
Facebook Motel Webcard162,789 111,456 460 309 $2.03 1.46 5.72%
Facebook Restaurant Webcard
263,539 143,008 701 446 $2.21 1.84 6.83%
Facebook Sheep Webcard276,347 88,176 842 437 $2.90 3.13 6.49%
Facebook Carousel 148,990 35,706 118 60 $1.93 1.37 6.13%
Facebook Carousel 2221,274 118,558 539 274 $3.36 1.87 4.43%
Facebook Kayaker Video1,644,920 404,258 7,051 135,072 $1.37 4.07 9.94%
Facebook Restaurant Video720,015 284,666 3,183 54,204 $1.85 2.53 11.77%
Facebook Motel Video185,806 110,590 784 12,097 $2.56 1.68 14.67%
Facebook Elk Video76,324 44,257 434 6,283 $2.10 1.72 11.66%
Facebook TITWL :15s3,707,649 497,458 17,469 286,529 $1.94 7.45 13.73%
Facebook TITWL :30s309,809 107,471 1,371 22,210 $1.74 2.88 12.47%
Ad Impressions Reach Clicks Engagement CPC Frequency Ad Recall Lift Rate
Instagram Angler Webcard37,627 23,344 25 29 $7.12 1.61 4.84%
Instagram Climber Webcard
30,120 14,952 14 29 $17.51 2.01 5.82%
Instagram Motel Webcard21,417 15,487 22 27 $6.62 1.38 5.49%
Instagram Restaurant Webcard
96,381 71,184 80 105 $7.09 1.35 4.93%
Instagram Sheep Webcard13,269 6,654 9 12 $12.71 1.99 4.51%
Instagram Kayaker Video53,059 42,755 43 6,439 $4.10 1.24 3.48%
Instagram Elk Video51,721 26,264 38 5,134 $5.43 1.97 2.47%
Instagram TITWL :15s116,161 69,254 91 13,265 $3.20 1.68 3.09%
Instagram TITWL :30s42,050 32,144 35 3,987 $3.09 1.31 2.33%
IG Stories Kayaker 447,377 148,279 323 11,418 $3.53 3.02 -
IG Stories Elk 139,492 39,599 84 3,109 $7.96 3.52 -
IG Stories Restaurant36,020 29,657 18 678 $7.13 1.21 -
IG Stories Motel 119,062 60,912 56 2,593 $5.67 1.95 -
Ad Group Impressions Clicks CPC CTR
Audio | BT | Spotify 239,786 347 $14.41 0.15%
CTV | BT | All Audiences 393,484 265 $45.26 0.07%
Display | BT | Democrats 1,185,377 2,199 $4.68 0.19%
Display | BT | Outdoor Enthusiasts
3,372,299 3,987 $6.27 0.12%
Display | Crosspixel 10,816 10 $8.63 0.09%
Display | Factual 827,699 1,104 $7.24 0.13%
Video | BT | Democrats 313,882 3,247 $1.98 1.03%
Video | BT | Outdoor Enthusiasts 494,315 4,317 $2.14 0.87%
Video | Crosspixel 55,378 102 $9.80 0.18%
Video | PMP 117,436 881 $3.40 0.75%
Kargo – High Impact Display 3,992,784 22,644 $1.55 0.57%