English SOL InstituteEnglish SOL InstituteSecondary Media Literacy StrandSecondary Media Literacy Strand
Janet Anderson Lewis, NBCTJanet Anderson Lewis, NBCTEnglish Faculty – Fieldale-Collinsville Middle SchoolEnglish Faculty – Fieldale-Collinsville Middle School
ObjectivesObjectives• Overview of new media SOLOverview of new media SOL• Vertical alignment of conceptsVertical alignment of concepts• Media as a unit – advertising and newsMedia as a unit – advertising and news• Media embedded into English Media embedded into English
curriculumcurriculum• Ideas to use with minimal adjustmentsIdeas to use with minimal adjustments
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Secondary Media LiteracySecondary Media LiteracyKey Points in Media LiteracyKey Points in Media Literacy•Embed Media Literacy throughout content
•Pair with research to create a research “product”
•Pair with persuasive/analytical reading and writing
Secondary Media LiteracySecondary Media Literacy
Key Points in Media LiteracyKey Points in Media Literacy•Distinguish between fact and opinion
•Identify author, audience, content, and purpose of media messages
•Compare/contrast auditory, visual, and written media messages
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Key Points in Media LiteracyKey Points in Media Literacy•Review media for persuasive or rhetorical devices
•Provide opportunities for collaboration and use of 21st century skills
•Opportunities to write/analyze blogs, Web sites, Pod casts, wikis, etc.
Secondary Media LiteracySecondary Media Literacy
Key AttributesKey Attributes• Authorship – Authorship – Who wrote/created it?Who wrote/created it?• Format – Format – medium AND elements: color, sounds, medium AND elements: color, sounds,
voices, etc.voices, etc.• Audience – Audience – persons meant to see messagepersons meant to see message• Content – Content – visible AND embeddedvisible AND embedded• Purpose – Purpose – persuade, inform, entertain, sell, or persuade, inform, entertain, sell, or
combinationcombination• Auditory/Visual/WrittenAuditory/Visual/Written
Specific 6-9 Implied 10-12 “Students will continue…”Specific 6-9 Implied 10-12 “Students will continue…”6
What are the Techniques?What are the Techniques?
Middle School Middle School (7(7thth-8-8thth))•Name calling/innuendoName calling/innuendo•Glittering generalitiesGlittering generalities•BandwagonBandwagon•TestimonialsTestimonials•Appeal to prestige, snobbery, Appeal to prestige, snobbery, plain folksplain folks•Appeal to emotionsAppeal to emotions
High School High School (9(9thth))•Ad hominemAd hominem•Red herringRed herring•Straw manStraw man•Begging the questionBegging the question•TestimonialTestimonial•Ethical appealEthical appeal//EthosEthos•Emotional appeal/PathosEmotional appeal/Pathos•Logical appeal/LogosLogical appeal/Logos
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Audience: DemographicsAudience: Demographics
Demographics.pdfDemographics.pdfAnticipation GuideAnticipation Guide
From www.readwritethink.orgFrom www.readwritethink.org
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Examples of Persuasive Examples of Persuasive Techniques – Advertising *Techniques – Advertising *
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•FormatFormat• ColorColor• PicturesPictures• TextText• DictionDiction
•Target AudienceTarget Audience•Content:Content:
• Persuasive Persuasive TechniquesTechniques
•PurposePurpose11
Political AdsPolitical Ads•FormatFormat
• ColorColor• PicturesPictures• TextText• DictionDiction
•Target AudienceTarget Audience•Content:Content:
• Persuasive Persuasive TechniquesTechniques
•PurposePurpose12
Learning ExperiencesLearning Experiences• Read Write Think video Read Write Think video
http://www.readwritethink.org/files/resources/videos/plevid.flv
• PBS Kids activities PBS Kids activities http://pbskids.org/dontbuyit/advertisingtricks/
• Article on Analyzing Commercials Article on Analyzing Commercials http://www.understandmedia.com/media-theory/110-how-to-analyze-a-television-commercial
• Create a persuasive technique scrapbookCreate a persuasive technique scrapbook• Share examples of great ads from YouTubeShare examples of great ads from YouTube• Commercial Analysis Handout **• Analyze ad campaigns: print, radio, internet, Analyze ad campaigns: print, radio, internet,
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Pepsi: “Live for Now”Pepsi: “Live for Now”
http://www.youtube.com/pepsi16
Radio ad
Analyze usingTriple Venn Diagram
Lewis Ad AgencyLewis Ad Agency• Design an ad campaign: Design an ad campaign:
print/TV/radio/websiteprint/TV/radio/website• Local businesses – consider for profit Local businesses – consider for profit
and not for profitand not for profit• Competing ad teamsCompeting ad teams• Have students present and analyzeHave students present and analyze• Examples: Wii and YMCAExamples: Wii and YMCA
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News MediaNews Media• Fact/Objectivity vs. Opinion/Subjectivity: Fact/Objectivity vs. Opinion/Subjectivity:
Cannot disagree with a fact; can disagree with an Cannot disagree with a fact; can disagree with an opinionopinion
• News vs. Editorial (News vs. Editorial (Letters to the editor and/or Letters to the editor and/or legislators)legislators)
• Use of photosUse of photos• Perspective/Point of ViewPerspective/Point of View
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Podcasts and TwitterPodcasts and Twitter
Grammar Girl podcastsGrammar Girl podcastshttp://grammar.quickanddirtytips.com/Create podcasts – Create podcasts – Bluefire, Audacity, Garage Bluefire, Audacity, Garage
Band Band Teju Cole on NPR Teju Cole on NPR
http://www.npr.org/2012/04/09/150068298/simple-tweets-of-fate-teju-coles-condensed-news
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Incorporating Media & ResearchIncorporating Media & Research
• RADCAB RADCAB www.radcab.com (radcab-rubric-2.pdf)• Multi-genre Research Project **• PSA on research topicPSA on research topic• Famous speeches - Famous speeches - MLK/Learning Styles
http://www.americanrhetoric.com/top100speechesall.html• Presidential Inaugural Addresses Presidential Inaugural Addresses
http://www.bartleby.com/124/• Truth in Campaign Advertising at NPR Truth in Campaign Advertising at NPR http://
www.npr.org/blogs/itsallpolitics/2011/11/03/141981132/looking-for-the-truth-in-campaign-advertising-presenting-message-machine
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Embed Throughout ContentEmbed Throughout Content
VocabularyVocabulary• Denotation and ConnotationDenotation and Connotation• Group words by connotationGroup words by connotation• Word wallsWord walls• Albums on iPads or Interactive NotebookAlbums on iPads or Interactive NotebookDiction: Diction: author’s word choice/purposeauthor’s word choice/purpose
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Embed Throughout ContentEmbed Throughout ContentRhetorical/Syntactical devicesRhetorical/Syntactical devices (AP curriculum) (AP curriculum)Author’s Purpose: Author’s Purpose: fiction, nonfiction, poetry, dramafiction, nonfiction, poetry, dramaCharacter AnalysisCharacter Analysis – what techniques do characters – what techniques do characters use to achieve their objectives? (Edmund/White use to achieve their objectives? (Edmund/White Witch, Charles Wallace/IT, Othello/Iago)Witch, Charles Wallace/IT, Othello/Iago)Have students “sell” a book: Have students “sell” a book: Novel Project **Persuasive Writing Persuasive Writing – have students consciously use – have students consciously use specific techniques in their essaysspecific techniques in their essays
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Fun Examples of Great AdsFun Examples of Great Adshttp://www.youtube.com/watch?v=PrShUb4pU14&safety_mode=true&persist_safety_mode=1&safe=activehttp://www.youtube.com/watch?v=CW2dSB-a0D4http://www.youtube.com/watch?v=GAgh86j5alIhttp://www.youtube.com/watch?v=ub_a2t0ZfTshttp://www.youtube.com/watch?v=R55e-uHQna0http://www.youtube.com/watch?
v=JtBTUUWQN2Q&safety_mode=true&persist_safety_mode=1&safe=active
http://www.youtube.com/watch?v=Ug75diEyiA0http://www.youtube.com/watch?
v=HUDH7TSQa4k&safety_mode=true&persist_safety_mode=1&safe=active
http://blog.musikpitch.com/2011/advertising-jingle/top-10-advertising-jingles-of-all-time/
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Questions?Questions?
Powerpoint will be available on Powerpoint will be available on the VDOE websitethe VDOE website
* Handout * Handout
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Contact InformationContact Information
Janet Anderson LewisJanet Anderson Lewis
[email protected]@henry.k12.va.us
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Reference within this presentation to any Reference within this presentation to any specific commercial or non-commercial specific commercial or non-commercial product, process, or service by trade product, process, or service by trade name, trademark, manufacturer or name, trademark, manufacturer or otherwise does not constitute or imply an otherwise does not constitute or imply an endorsement, recommendation, or endorsement, recommendation, or favoring by the Virginia Department of favoring by the Virginia Department of Education.Education.
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