Download - Powerful Ideas for a Business Breakthrough
Bonita Richter
Dream. Plan. Create.
Powerful Ideas for a Business Breakthrough
in 2010
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What is a Breakthrough?
Dream. Plan. Create.www.BonitaRichter.com
1. An act of overcoming an obstacle or restriction.
2. A major achievement or success that permits further progress.
Discover potential barriers, things holding you back, that you may not be aware of, and hinder your success!
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Pathway to Success
Dream. Plan. Create.www.BonitaRichter.com
7 Powerful & Elegant Steps…1. Discover Your Brand Identity2. Clarify Who is Your Ideal Client3. Raise Your Fees4. Build Your Credibility & Celebrity 5. Increase Your List of Leads
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1. Discover Your Brand Identity
Dream. Plan. Create.www.BonitaRichter.com
• Does branding matter?
• Web makes case better than packaged good/product ever could
• Anyone can have a Web site
• Which sites do you go back more than once?• Trust• Brand tells you visit worth time• Brand is a promise of value receive
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1. Discover Your Brand Identity
Dream. Plan. Create.www.BonitaRichter.com
Show Your Personality and Tell Your Story!
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1. Discover Your Brand Identity
Dream. Plan. Create.www.BonitaRichter.com
• Struggle to discover • Logo, colors, fonts
• Communicates • Values• Personality• Position in market/differentiation
• Stand out/differentiation
• Attract right clients for you (also repels)
• Flat, boring, lifeless
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Pathway to Success
Dream. Plan. Create.www.BonitaRichter.com
Powerful & Elegant Steps…1. Discover Your Authentic Brand Identity2. Clarify Who is Your Ideal Client3. Design a Profitable Business Model4. Develop Creative Packages & Info Prod5. Raise Your Fees6. Build Your Credibility & Celebrity 7. Increase Your List of Leads
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7. Increase Your List of Leads
Dream. Plan. Create.www.BonitaRichter.com
Ways to capture1. Website with sign-up box2. Speaking – collect names3. Free teleseminars or workshops (advertise)4. Being a guest at other people’s events (drive to
your Web site or marketing hub)5. Networking6. Build a strong business referral network
Put a simple strategy in place that you can manage
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2. Clarify Who is Your Ideal Client
Dream. Plan. Create.www.BonitaRichter.com
Problem
Most entrepreneurs THINK they have a clearly defined niche---But, they don’t!
Lack of clarity keep current income level stuck because---
- Marketing to everyone, connecting with no one
- Way too general and broad
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2. Clarify Who is Your Ideal Client
Dream. Plan. Create.www.BonitaRichter.com
Typical Target Market Description
Women Business OwnersHave a service businessWork-at-home momsHousehold income $100,000+Live in geographic region “X”
This tells you very little about— How they make buying decisionsWhat motivates them to buyWhat values important
•Demographic - age, income range, family status, hobbies, interests
•Geographic - local, state, regional, national, international
•Psychographic - attitudes, beliefs, emotions, such as desire for status
•Behavioristic - brand, loyalty, cost, purchase frequency
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3. Raise Your Fees
Dream. Plan. Create.www.BonitaRichter.com
• You’re probably giving away too much FREE!
• Depresses income and self-worth
• To increase your fees overnight determine VALUE of results your clients receive by working with you
• Selling tip – Focus on results, not the process you use
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4. Build Your Credibility & Celebrity
Dream. Plan. Create.www.BonitaRichter.com
• If no one knows about you how much can you charge?
• To charge higher fees build credibility
• Be heard, seen, read about
• Be the ‘Go To’ person for your signature topic
• Command higher fees if known as expert
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5. Increase Your List of Leads
Dream. Plan. Create.www.BonitaRichter.com
• Increasing ‘Two Cs’ increases leads
• Capture
• Follow-up
• Sell!
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5. Increase Your List of Leads
Dream. Plan. Create.www.BonitaRichter.com
Desire to Generate
Leads
Does not Capture Lead
Makes Contact
No Follow-Up Strategy in
Place
Lead Dries Up
Lost Opportunity
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7. Increase Your List of Leads
Dream. Plan. Create.www.BonitaRichter.com
Ways to capture1. Website with sign-up box2. Speaking – collect names3. Free teleseminars or workshops (advertise)4. Being a guest at other people’s events (drive to
your Web site or marketing hub)5. Networking6. Build a strong business referral network
Put a simple strategy in place that you can manage