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Postbus 12080 3501 AB Utrecht T 030 750 90 00 F 030 750 90 01
Social partnerships: introducing the Marketplace model
by Leonie Oostendorp
P.O.Box 12080 NL-3501 AB Utrecht The Netherlands T +31 30 750 90 00 F + 31 30 750 90 01
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Outline workshop
1. Introduction to CIVIQ
2. Welfare policy in the Netherlands
3. Why social partnerships?
4. The Marketplace model
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1. General numbers of volunteering
• Population: 16 million
• Number of volunteers: 4-5 million
• Independent volunteer centers:450
• Main sectors: sports, care, welfare
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CIVIQ, national volunteer centre
Our goal: promoting, modernizing and boosting volunteer work
CIVIQ
Info centre
Infra-structure
Volunteer manage-
ment
Participa-tion
New markets
Maatschap in Betrokkenheid
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Maatschap in Betrokkenheid
Our goal: to promote and facilitate social partnerships between business, community and public sector
How?1. Support a national network of local
infrastructure (brokers)2. Development and introduction of new
models and instruments3. Research, promotion and consultancy
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Infrastructure of local brokers
Network of local
brokers
Business Volunteer organizations
CIVIQ Maatschap in Betrokkenheid
Social
partner-
ships
Public sector
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Our tools
• Toolkit for volunteer organisations and
businesses to get started
• Website for local brokerswww.betrokken.nu
• Coaching and training programme for local
brokers
• Toolkit for the marketplace
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Funding
50%
Ministry of Health, Welfare & Sports
50%
• Private funding• Project subsidies
• Assignments by:- Business- Local authorities- (Large) volunteer
organizations
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2. Dutch welfare state under pressure
• Increasing number of drop outs
• Tension between people from different backgrounds
• Rapid aging
• Individualization
• Social exclusion
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New government policy
Get everybody in action!
Strong role for local government: facilitate a
process where people can take more
responsibility for themselves
SOCIAL PARTNERSHIPS = PRIORITY
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3. Why social partnerships?
Key = Empowerment
Donate your skills and resources to your
community
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Examples of social partnerships
• Annual christmas dinner for elderly
• Combination of bank & library
• Journal for homeless people
• Improve your own neighborhood -> the challenge of Arnhem
• All stars program in Amsterdam
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Benefits
Business
- Company pride- Development of skills and competence- New markets - PR
Open your mind
Community
- More resources - New volunteers- PR- Scope- Entrepreneurship
Empowerment
Public sector
-Social image-Active citizens
Involvement
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Current situation
• Government budget reduction forces voluntrary
sector to undertake action
• Business case pro social partnerships and
employee volunteering becomes stronger
• Shift in focus: from general programmes towards
strategic goals and themes.
• Local infrastructure is essential!
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Challenges
• Voluntary organisations remain hesitant or don’t
know how to approach business
• Few structural partnerships
• Local government doesn’t recognize importance
of local networks
• Mainly large firms or service oriented businesses
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4. Introducing the Marketplace
Volunteer organisations
CIVIQ, Fortis, KPMG
Marketplace
Business
Develops & facilitates
Social partnerships
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How does it look like?
C C
C
CC
Registration desk
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Marketplace: History
• Started in Amsterdam in 1996: 150 matches!
Start of local marketplaces
• 2004: Marketplace at Eurofestation in Maastricht; result € 1 million capitalised valueStart social partnership CIVIQ, KPMG & Fortis
• 2003: 1 local Marketplace2004: 3 2005: 18 -> 1500 matches!!!2006: 25?
• Export to: Germany, UK, US, Romania, France
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How does it work? SUPPLY
• Companies, Funding organisations, media, Government, NGO’s
• Supply: - Time - Knowledge - Information - Ideas/Networks
- Means/materials
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Why participate?
- A lot of possible partnerships with
interesting partners
- To create your community investment
programme
- To get into contact with interesting
volunteer projects: FUN & INSPIRATION
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How does it work? DEMAND
• Volunteer projects/organisations
• Demand:
Support
Time
Manpower/means
-> No structural projects!
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How does it work? DEMAND
• Present the project at the Marketplace:
You only have 5 to 10 minutes!
• What do you have to offer in return?
• Be a real partner!
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How does it work? BROKERS
• To organise matches
• Corners like:
- Manpower- Material- Facilities- Professional advice- Marketing & communication
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How does it work? BROKERS
• Invite companies to make an offer, and organisations to present projects within these ‘corners’
• Not virtual, actual: just like in a stock exchange
• Publish/announce the matches on screens
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How to organise a (local) Marketplace: WHO
• Local brokers• Volunteer centres• National/local companies• Foundation (social welfare or other)• Trade association• Chambers of Commerce• (Local) government• Service organisations (Rotary, Lions)• National/local volunteer organisations
VERY IMPORTANT: • Make it a joint effort!!• Organise a team of stakeholders• Don’t exclude
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Organisation of SUPPLY
• Research: companies/organisations from different branches
• Face-to-face presentations
• Ambassadors/trendsetters
• What’s in it for them?
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Organisation of DEMAND
• Educate organisations not to think only in money
• Organise workshops/meetings
• Support in developing interesting projects
• What do they have to offer?
• Make sure they do what they have to do in case of a match
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At the Marketplace
• Create a dynamic event (no seats, not too long)
• Invite well-known people• Bring supply to demand• Announce matches• Have contracts signed in public• Make brokers visible• Invite press• Publish the results afterwards: in number
of matches or capitalised value
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Key factors for success for organisors
• Focus: What is your mission/objective?
• Commitment of the local community
• Use ambassadors and networks to attract demand and supply
• Clear communication before and at the Marketplace
• Location/setting/furnishings/decoration
• Good follow-up
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Download the toolkit
For your own copy of the Marketplace toolkit:
Visit the website of CIVIQ:
http://www.civiq.nl/emc.asp?pageId=1229
Who’s Next???