Download - Portfolio Katerina Mavroidis
KATERINA XIU XIU MAVROIDIS International Brand Strategist
Chameleon’s Insight •!Multi-dimensional perspective
•!Greek-Chinese
•!Athens; London; Zurich; California; New Hampshire; New York; Beijing
Creativity for Sustainability •!Language of art •!Conceptual architecture
•!Environmental entrepreneurship: A new concept for Athenian rooftops
Inspire Empower Action•!Business leadership via teamwork
•!Strategic planning: bridging disciplines, priorities, cultures, and goals
We are as multi-dimensional as the worlds we touch
Chameleon’s Insight
Born Greek-Chinese
Greek
Chinese
Raised in Athens-London-Zurich Educated in California and New Hampshire
Employed in New York and Beijing
http://www.chameleonHI.wordpress.com
A multi-layered perspective brings insight into human nature
How does human insight help business?
Global Brands are the result of global people
Can Global Brands Survive the 21st Century?
Branding and PR Networking Talk 30 January 2008, London
What responsibilities and opportunities arise for brands given a global consciousness?
What human truths are we are bound to despite cultural, social, and technological revolutions?
Creativity for Sustainability
The language of art is about ‘anything is possible’
Berkeley conceptual architecture gives social relevance to form and function
Buildings must be judged in context…
A new ecological idea for Athenian rooftops…
Furtheringsustainability’s reach – Leadership and teamwork
In search of positive impact - Innovative healthcare startup
Making a difference on a larger scale:
CommunicationStrategy across industries
New York – Beijing – Shanghai – Guangzhou
Beijing – Guangzhou
Brand Foundations
Saatchi & Saatchi , New York 36 planners, 9 brands, 5 months
FMCG
Finance
Automotive
Entrepreneurship & innovation
Saatchi & Saatchi, New York •!Timeline of Beauty Rituals from Around the World for Olay
•!Lucky Charms and Fruit by the Foot repackaging •!Strategic Planning sources of inspiration presentation
New York 100 years… 8 million.
Shenzhen25 years… 12 million
To China, and not just for the numbers…
Saatchi & Saatchi, BeijingXploring China
PharmaceuticalsXian-Janssen Novartis
HospitalityThe Ritz Carlton
Sustainable Development Parkview Green
RetailIKEA
FMCG
Mengniu – Mongolian Milk Snow Beer
TechnologySony Ericsson
HP
OnlineGoogle maps Google Adwords
FinanceBank of China
Internal: Saatchi & School – Beijing’s internal training program.
Saatchi & Saatchi, ShanghaiXploring China
Delivery Service FedEx Domestic Express
FMCGReynolds Double A
RetailerStarbucks
White Goods Haier
Saatchi & Saatchi, Guangzhou Xploring China
FMCGMizone MeadJohnson
Arawana Oil Ariel
DDB Guoan Beijing Strategy tools, and the Joint-Venture experience
LuxuryCitizen
ApparelKappa Bruin
TechnologyGateway LG Dyson Airblade
AutomotiveFAW-VW Golf FAW-VW
FinanceHuaxia & Deutsche Bank ING
DDB Guoan GuangzhouStrategy tools, and the Joint-Venture experience
ConfectionaryWrigley’s
•!Sugus
•!Cool Air •!Juicy Fruit •!LangYi
KATERINA XIU XIU MAVROIDIS
[email protected] www.ChameleonHI.wordpress.com
Skype: Katshio
US: +1 347 475 4703 UK: +44 20 8133 6925
China: +86 138 1108 6205