Download - PORTFOLIO 2012
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JC.
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{JAMIE CHANG}JA.MIE CHANG | [jey-mee chāng]NOUN1. [Born June 17, 1991]
a Taiwanese-American female student, design enthusiast, and foodie. Born in New York, New York and raised in Edison, New Jersey, Jamie became involved with design in 2009 as a first year college student at Parsons the New School for Design in New York City, and went on to fall in love with design and strategy throughout the process of completing her degree in Design + Management (BBA).
2. [adapted from Urban Dictionary] a kind person who enjoys music. Jamie is great at making friends and has dark hair. She is a sweet girl with a cheery disposition on life, love, and friendship. She is a wonderful person who takes care of those she loves., has a great sense of humor, and is intelligent. Her presence is valued by everyone, and people always want to be around her. She is beautiful inside and out. (Apparently anyone would kill to meet her.)
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{TABLE OF CONTENTS}PERCH
KNOW THE FACTS
JEREMY SCOTT X MAC
METROLink
SECRETS
Soxland International
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{PERCH}PERCH is a restaurant inspired by stoop sitting and people watching and developed to challenge the conventional dining experience. A combination of unorthodox seating and architecture incite diners to engage their environment in new ways. Social interaction and observation are encouraged and almost unavoidable at PERCH. The setting invites diners to not only enjoy their food but also to notice the details around them.
This group project was completed in Spring 2011 for Sensory Design at Parsons the New School for Design.
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MOODBOARD
PERCH: moodboard google images
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{scenario}THE LOCATION: PERCH is located at the Highline Park at Gansevoort Street and Washington Street. The location was chosen for the existing environment to enhance the customer’s dining experience.
THE CUSTOMER: The PERCH customer is any person who is intrigued by human interaction with the environment and peers.
PERCH
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PERCH: scenario: personas images from style blogs
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{environment}The PERCH environment is carefully designed to immerse diners in their surroundings. The design was inspired by stoop sitting, which allows people to become observe passerbyers, glass doors and retractable roofs, which allow people to experience the weather visually and physically.
PERCH
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google imagesPERCH: environment inspiration
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{spatial design}PERCH: environment
THE LAYOUT: The spacial layout of PERCH is designed to immerse diners in their surrounding environment. The purpose of an open kitchen is to allow diners to see the interaction between the chefs and the food the diners will later consume. The bar-style seating facing the street is to allow for people watching. The outdoor seating option promotes diners to experience the weather.
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LAYOUT | Full view
entrance
patio door
STREET
KITCHEN
stoop seating
bar seats
bar seats
bench seats
PERCH: environment: spatial design: restaurant layout
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LAYOUT | Bar
I II
III IV
V VIBuilt-in compartmentfor dessert plate
Pull out seating
Built-in compartmentfor juice cup
Juice bar
PERCH: environment: spatial design: bar layout
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PERCH: environment: spatial design: indoor daytime rendering
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PERCH: environment: spatial design: bar nighttime rendering
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PERCH: environment: spatial design: window daytime rendering
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PERCH: environment: spatial design: window nighttime rendering
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PERCH: environment: spatial design: outdoor daytime rendering
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PERCH: environment: spatial design: outdoor nighttime rendering
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THE FOOD: The PERCH menu is reflective of modern American cuisine. The menu was created with a focus on the convenience of the food to be consumed as well as creating a novel twist on the concept of ‘fast’ food.
THE TRAY: The trapezoidal (the Greek word, derived from ‘trapeza’ literally means ‘a little table’) PERCH tray features 3 compartments that compliment the menu. Ergonomically designed to sit on the diners’ lap, the finely-crafted tray provides diners with the ultimate eating experience.
{cuisine}PERCH
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late night thursday-sunday
10pm-4am
juice bar | 4lemonade
manuka honey tangerinegrapefruit peach with aloe
green tea acai blueberry pomegranate and mango
fry bar | 5SALTY
zucchiniasparagus
onionspickles
mac&cheesepita
sweet potatotaro
baconchicken strips
SWEETbananafruit pieoreosnutella wontonscandy bartoastdoughnut holeschurroszeppoleice cream
P E R C H
sliders | 8portobello/gouda cheese/red onion
turkey/red pepper aiolikobe beef/goat cheese/truffle salmon/sesame mayonnaisevegetarian/garlic lemon aioli
late night thursday-sunday
10pm-4am
juice bar | 4lemonade
manuka honey tangerinegrapefruit peach with aloe
green tea acai blueberry pomegranate and mango
fry bar | 5SALTY
zucchiniasparagus
onionspickles
mac&cheesepita
sweet potatotaro
baconchicken strips
SWEETbananafruit pieoreosnutella wontonscandy bartoastdoughnut holeschurroszeppoleice cream
P E R C H
sliders | 8portobello/gouda cheese/red onion
turkey/red pepper aiolikobe beef/goat cheese/truffle salmon/sesame mayonnaisevegetarian/garlic lemon aioli
P E R C Hsalad & fruit skewers | 3
caesar with chicken or shrimpgreek with olives cobb with bacon
tropicalberry
savory tartlets | 5crab and advocado
fresh mozzarella and tomatoessmoked salmon and artichoke hearts
salami and rocket lettucegrilled eggplant and goat cheese
classic balsamic bruschetta
sliders | 8portobello/gouda cheese/red onion
turkey/red pepper aiolikobe beef/goat cheese/truffle oil
salmon/sesame mayonnaisevegetarian/garlic lemon aioli
DOUGHNUTglazed
chocolatecinnamon spice
lemon vanillabanoffee
SAUCESchocolatecreamy vanillacream cheesecaramelblueberry
doughnut sampler | 6
google imagesPERCH: cuisine: menus
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PROTOTYPE | Tray
Our PERCH tray is ergonomically designed to sit on your lap. We decided to use the base of a trapezoid as the front of the tray so that it perfectly accommodates
the human body. Whether you’re holding it or have it placed on your lap, we made sure our finely-crafted tray provides you with the ultimate eating experience.
Why a trapezoid? Perch Tray Design
PERCH: cuisine: PERCH tray
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The PERCH brand represents a unique dining experience. The brand is represented through dinstinctive typeface and color consistently placed on all PERCH products.
{branding}PERCH
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P E R C HTHE LOGO:
EurostileTHE TYPEFACE:
THE COLOR:
PERCH: branding: logo & typeface & color
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COLLATERAL | Matchbook | Envelope
P E R C H
P E R C H
COLLATERAL | Matchbook | Envelope
P E R C H
P E R C H
PERCH: branding: collateral
THE STATIONARY:
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PROTOTYPES | Chef coatCOLLATERAL | Matchbook | Envelope
P E R C H
P E R C H
COLLATERAL | Matchbook | Envelope
P E R C H
P E R C H
COLLATERAL | Matchbook | Envelope
P E R C H
P E R C H
THE MATCHBOOK: THE CHEF’S COAT:
PERCH: branding: collateral
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All prototypes were created at low cost and handcrafted. The PERCH tray took approximately 2 days to create. Careful attention to detail was imperative to maintaining the brand image.
{prototypes}PERCH
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PERCH: prototypes: the match book & the business card
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PERCH: prototypes: the cup & the tray
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PERCH: prototypes: the menu
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PERCH: prototypes: the set
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PERCH: prototypes: the set
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{ KNOW THE FACTS}KNOW THE FACTS is a campaign to raise awareness about the consequences of plastic bag waste. An infographic poster and booklet were created.
HERE IS WHY PLASTIC BAGS ARE NOT FANTASTIC is an infographic booklet portraying statistical information concerning plastic bag waste. The purpose of the booklet is to convey the facts visually to help people of all generations and backgrounds understand how harmful plastic bags are to the enviroment. The following graphics are shown as spreads from the booklet.
This project was completed in Spring 2011 for Design 4 at Parsons the New School for Design. It placed 3rd in a GROWNYC/JOVOTO design competition.
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KNOW THE FACTS: infographic booklet: cover page
EVERY YEAR...
use:20.51 lbs of shopping & grocery bags
residentsNYC(population: 18,976,457)
that’s:
389,207,133 lbs sof
(18,976,457people x 20.51 lbs)
that’s:
824,591,383 s(389,207,133 lbs / 0.472 lbs)
DOUBLE BURGERS
KNOW THE FACTS: infographic poster
a graphic narration with minimal text
HERE ISWHYPLASTICBAGSARENOTFANTASTIC:
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KNOW THE FACTS: infographic booklet
Plastic bags are one of the most littered things in today. As one of the most populated cities in the world, New York City needs to take initiative and
reduce its use of plastic bags. The purpose of this infographic booklet is to convey the facts in the
simplest fashion as a means to call city residents to take action and lessen the use of plastic bags.
JAMIE CHANG
NEW YORK CITY:POPULATION -
18,976,457.
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KNOW THE FACTS: infographic booklet
4 MILLION TONSof garbage created
per year
that’s about 1 million elephants
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KNOW THE FACTS: infographic booklet
2.8%of NYC’s waste
stream are plastic
about224,000,000 lbs
that’s about 2,800 US regulation freight trucks
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KNOW THE FACTS: infographic booklet
uses (per year):
20.51 lbsof shopping & grocery bagsresident
1 uses (per year):
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KNOW THE FACTS: infographic booklet
389,207,133
lbs of s total
that’s:
DOUBLE CHEESEBURGERS
824,591,383
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KNOW THE FACTS: infographic booklet
people can be
fed
824,591,383
that’s more than 2x the population of the USA.
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KNOW THE FACTS: infographic booklet
AND THAT’S JUST NEW YORK CITY.
Just imagine how many plastic bag waste the
WORLD creates.
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KNOW THE FACTS: infographic booklet
THEDIFFERENCE
ONE LESS
PLASTICBAG
MAKES:
1 reusable bag isequivalent to
700 plastic bags
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KNOW THE FACTS: infographic booklet
1 less plastic bag per person can reduce waste by 5 million lbs
that’s over 11 Statue of Liberties
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KNOW THE FACTS: infographic booklet: back cover KNOW THE FACTS: infographic booklet: product shots
KNOW THEFACTS;UNDERSTANDTHEIMPACTOF YOURCHOICES.
ONE LESS BAG CAN MAKE A BIG
DIFFERENCE.for more information, visit grownyc.org
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{JEREMY SCOTT x MAC}JEREMY SCOTT x MAC is a collaborative collection between the fashion brand JEREMY SCOTT and the cosmetics brand MAC. Over the years, MAC has built a reputation for its unconventional and innovative marketing, breaking away from the safe and obvious. Its philosophy is to create makeup for all ages, sexes, and races. The limited edition collection will help promote JEREMY SCOTT and his characteristically dynamic aesthetic
This group project was completed in Spring 2011 as a Marketing final project.
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JEREMY SCOTT x MAC: product statement
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JEREMY SCOTT x MAC: product renderings
THE EYES: THE LIPS:
THE NAILS:
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JEREMY SCOTT x MAC: advertisement renderings
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{SECRETS}Secrets are ubiquitous; every person holds secrets. From government conspiracies to couples having affairs, secrets permeate every level of society. Secrets have existed throughout time. No matter what the content may be, secrets affect those carrying them. Secrets may be trivial and silly or burdensome and serious. They are powerful by nature and have the potential to become invisible chains, holding those carrying them hostage. Through exploration of the context, scope, and consequences of secrets, I hoped to discover and understand the complexity of secrets and methods of reducing the burdens they create.
This project was a semester long project completed in Spring 2011 for Design Development at Parsons the New School for Design.
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SECRETS: mood image google image
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{process}SECRETS
Inspired initially by PostSecret, I became intrigued by secrets, something every person practices, yet, by nature, is a hushed topic. Beginning the conceptual development process, I began by asking questions like: Why do people keep/reveal secrets? What are the physical and emotional consequences of keeping/revealing secrets? and ultimately, are secrets inevitable? Throughout the process, I kept a blog for documentation of my progress.
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SECRETS: process: blog
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{inspiration}SECRETS: process
Being a devout follower of PostSecret, an ongoing community art project by Frank Warren where people mail in their secrets anonymously on one side of a homemade postcard, I was inspired and intrigued by the wide spectrum of secrets people revealed. It was clear that, with no regard to the severity of the secret revealed, every person in participation felt some form of relief through expressing the more than less obvious. In addition, the concept of anonymity seemed to be the biggest driving force behind the project’s success.
As a reader, I observed that I feel many empathethic emotions when I look at the postcards. I can see and feel the microcosms of the creators’ experience and empathize and sympathize with them. Reading through the postcards provided a release for me as well because they showed me that every person undergoes similar experiences and that, like me, everyone
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SECRETS: process: inspiration moodboard
process
source: PostSecret archives
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{research}SECRETS: process
Methods of research and data procurement consisted of personal reflections, online and printed literature, and casual conversations wtih peers. Such methods illustrated the use of primary and secondary resources.
The first step in my research process was defining the word ‘secret.’ Following, I asked initial questions based on my knowledge. I kept these questions in mind as I delved further into the research. Ultimately, my research led me to classify secrets into three categories: business, social, and personal. I analyzed examples of secret keeping in the categories before ultimately answering my initial questions.
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SECRETS: research: definition
process
SE·CRETadjective not known or seen or not meant to be known or seen by others not meant to be known as such by others fond of or good at keeping things about oneself unknown (of information or documents) Given the security classification above confidential and below top secret noun something that is kept or meant to be kept unknown or unseen by others something that is not properly understood; a mystery a valid but not commonly known or recognized method of achieving or maintaining something formerly, the name of a prayer said by the priest in a low voice after the offertory in a Roman Catholic Mass
`sēkrit
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SECRETS: process: research: business
BUSINESSThe category of “business” signifies the professional world, not just the corporate world. This includes politics and all organizations.
Secrets in the professional world vary greatly and can effect large numbers of people. From lying about taking off from work to tax evasion to keeping secrets about the unlawfully detaining people, secrets in business can potentially bring about severe consequences.
Morality and honesty are values emphasized in business. However, how well are these values honored? How well can secrets be kept amongst a large organization? What are the ultimateconsequences of being caught in a web of deception and secrecy?
process
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SECRETS: process: research: business: wikileaks case studysource: WikiLeaks.ch
process
process
CASE STUDY: WIKILEAKS“WikiLeaks is a non-profit media organization dedicated to bringing important news and information to the public. We provide an innovative, secure and anonymous way for independent sources around the world to leak information to our journalists. We publish material of ethical, political and historical significance while keeping the identity of our sources anonymous, thus providing a universal way for the revealing of suppressed and censored injustices.”
source: WikiLeaks.ch
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SECRETS: process: research: social
SOCIALThe category of “social” indicates a smaller cluster, or group, of similar people and societies. These groups may be created to establish identity or tradition. Sometimes, these groups demand secrecy both within the group and towards outside parties.
In order to create identities, there must be a separation of different societies (i.e. the rich and the poor, the under-represented and the influential), exclusivity, and creation of some form of hierarchy. Within these hierarchies, there will always be a spectrum leaders and followers. The more powerful members of societies will always know more than the less powerful members. Therefore, secrecy within societies are created. In addition, inevitably, secrets towards the public exist as means of protection. Implications of revealing secrets within societies may result in rejection and expulsion, even death in severe situations.
Characteristics of social secrecy can be seen through the traditions of mythical societies suchas the Mafia, gangs, and secret societies.
process
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SECRETS: process: research: business: mafia case study
process
CASE STUDY: THE MAFIAMost underworld secret societies owe part of their structure and ritual to the most infamous of them all: the Mafia. The Mafia was born on the relatively isolated Italian island of Sicily. Sicilians were tribal people with a pyramidally structured culture: the family, the clan, and the tribe. The clan, a unit of extended family, may have been the most important. Between the time that Napolean and Mussolini were in power, the of the clans of Sicily took control and ruled the land. The Code of Silence governed the lives of all Sicilians. If they were being interrogated by civil officials, they were told to swear they never saw, heard, knew anything. Breaking the Code meant imminent death.
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SECRETS: process: research: personal
PERSONALThe category of “personal” indicates the most common and intimate application of secrets. Beginning at about age four or five, children begin to keep information to themselves. This is a crucial part of becoming independent because it helps create a boundary between the child and the world. In adulthood, secrets continue to serve this function. Keeping some thoughts and actions private helps maintain privacy and individuality. Adults also may keep secrets to avoid potential negative consequences. However, it is most dangerous one feels he/she cannot tell anyone his/her secret. Secrets are capable of consuming, controlling, and destroying their keepers.
process
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SECRETS: process: research: personal
process
“There are two kinds of secrets; the ones we keep from others and the ones we hide from ourselves.”
-Frank Warren
source: jalacourel
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SECRETS: process: research: personal
THE SCIENCE (HEALTH)Keeping secrets create inner conflict. Should one conceal or reveal? To whom should one reveal his/her secrets? Such conflict inevitably leads to anxiety and endless worry and can produce sustained stress that may contribute to various health problems, including digestive problems, headaches, back pain and high blood pressure. Secrecy also produces anxiety that can fuel unhealthy behavior.
Emotional distress without apparent explanation suggests that one is keeping things from his/herself and/or others. Angry outbursts over insignificant things, exhaustion for no reason and/or physical ailments with no medical explanation suggest that one could be suffering from stress related to keeping secrets.
Research shows evidence that revealing a secret, which can be anything from telling someone to writing it on a piece of paper that is later burned, is related with both physical and mental health improvements. People hiding traumatic secrets showed more cases of hypertension, influenza, and even cancer, while those who wrote about their secrets showed, through blood tests, enhanced immune systems. In addition, research has shown that writing about trauma actually unclogs the brain. Using an electroencephalogram, an instrument that measures brain waves through electrodes attached to the scalp, researchers have found that the right and left brains communicated more fluidly in subjects who disclosed traumas.
process
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SECRETS: process: research: personal: pinocchio case study
process
process
CASE STUDY: PINOCCHIO“Pinocchio, Pinocchio,That little wooden bloke-io,His nose, it grew an inch or twoWith every lie he spoke-io.”
-Shel Silverstein
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{prototypes}SECRETS
THE CONCEPT:To focus on the healing aspect of revealing secrets, I have conceptualized a half-day long (noon to 6pm) event to take place in at the Central Park Lake in Central Park, New York City with a program of activities dedicated to encouraging participants anonymously to unload the unspoken truths that burden them.
Events will include a Secrets Tree and Sailing Secrets, both of which are detailed in the developed prototypes.
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prototype
prototype
prototype
SECRETS: prototypes: moodboard
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SECRETS: prototypes: event posters
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SECRETS TREE�e “Secrets Tree” will be open from noon to 6pm. Participants can write down however many secrets they would like (without their
names) on a ribbon and tie them onto the tree. During the last half of the event, participants are encouraged to browse the secrets tied onto the tree and can take one or two of their favor-
ite ones.
INFORMATIONBeginning at about age four or �ve, children begin keeping information to themselves, a step in becoming independent. In adulthood, secrets continue to serve this function. When the secrets one keeps starts to a�ect relationships with others, the balance of power shifts. �e secrets take control. Keeping secrets provokes inner con�icts, inevitably leads to anxiety and endless worry. Living in this state can produce sustained stress that may contribute to various health problems, including digestive problems, headaches, back pain and high blood pressure.�e mission of this event is to provide an outlet of release with an emphasis on eliminating the fears of consequences and judgement by ensuring anonymity to all individuals revealing their secrets.
SAILING SECRETSFrom 2pm to 5pm, attendees will be able to
either build their own paper boats or choose all ready made boats. Meant to never be seen,
secrets written on these boats will �oat away and particpants can reveal their deepest,
darkest secrets to the park lake. �is activity ensures complete anonymity and emphasizes the importance of releasing the burdensome
secrets for the healing process.
SECRETS SATURDAY
September 10, 2011 noon-6pm
@ Central Park Lake
SECRETS: prototypes: event brochure
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{METROLink}A quick and efficient way for using public transportation is important to the overallsatisfaction of both New York residents and tourists alike. METROLink enables publictransit users to track their travel patterns and spending habits via a comprehensiveonline platform that provides accurate real-time travel and spending information.
This group project was completed in Fall 2011 for Managing Creative Projects and Teams at Parsons the New School for Design.
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METROLink: moodboard google images
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The project progressed using the“constant feedback system” in which one never goforward without looping back on oneself to see what one has accomplished. The steps of the system are: 1) accept situation 2) analyze 3) define 4) ideate 5) select 6) implement 7) evaluate. Based on this system, we identified a current need, researched, prototyped, branded, marketed & advertised, and implementated METROLink.
{process}METROLink
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TASK COMPLETION
Research current MTA card
Indentify opportunities
New innovations
Other metro card systems
Look into bank partnerships
Indentify a consumer needs
Begin looking at data mapping
Began creating the website
Prototype design (branding)
Further developed concept/features
Other metro card systems
Visual map of User activities
Indentify a consumer needs
Begin maps + spending prototypes
Continue working on website
Prototype design (branding)
Develop a marketing technique
Depict card in action using medium
Visual map of User activities
Create business model/action plan
Create design brief for the service
Component incorporating Yelp + GPS
Week 1 Week 2 Week 3 Week 4
Finalize pages of website
Bring all information together
Develop a marketing technique
Depict card in action using medium
Visual map of User activities
Create business model/action plan
Create presentation
Discuss group e�orts
November 7 – 13, 2011 November 14 – 20, 2011 November 21 – 28, 2011 November 29 – Dec 4, 2011
SWOT ANALYSISStrengths Weaknesses
ThreatsOpportunities
o All-in-one cardo Can be used for all Visa purchaseso Applications and interactive websiteo Real-time informationo Tracks spending habits
o Possibility of getting losto Only used for Visa purchaseso Credit-based system
o Tap-and-go technologyo May be used as a Debit cardo Partnerships with bankso More accurate GPS technology
o Other financial companies developing similar featureso Similar technologies being developed
RESEARCH
METROLinkTap & Go Technology Mobile App Visual Tracking Map VISA Card Multi-Use Card No Insufficient Funds
PROCESS
ACCEPT SITUATIO
N
(�nding motivation)
The motivation for cr
eating MetroLink
was to enable
commuters to
observe their travel patterns and spending
habits in hopes of encoura
ging them to be more efficient
when traveling and more knowledgeable about h
ow
much they are actually spending. We also hoped to
make MTA users le
ss hostile
towards the servic
e by enabling
the system to provide real-time travel information to
commuters. T
his would cre
ate transparency within
the system
and allow users to
voice their o
pinions on the effe
ctiveness
of a more open and clear se
rvice.
ANALYSE(sizing up the situation)
With the development of more innovative transportation
technologies and GPS-based applications, we uncovered that
with adequate funds and a strong team of developers, product
designers, user experience researchers, etc. the card and digital
platform could be accomplished. The creation of the card and
service would require partnerships between a major
financial player (e.g. Mastercard, American Express, Visa), the
MTA, and the State of New York, among other institutions that
specialize in the multiple services we hoped to offer to MTA commuters.
DEFINE(developing conceptual guidelines)
We needed to develop exactly what we
wanted MetroLink, both as a physical card and
an online platform, to encompass. The result was
a list of variables that spanned across three
particular categories: The Multifunctional
Card, Consumer bene�ts and MTA
bene�ts.
IDEATE
(generating optional ways for satisfying your
de�nitions)
After creating our definitions, we then needed to develop the
specific type of user interface, physical card, and particular
uses for the card. The result were multiple ideations of the
MetroLink website, card, branding and identity, app
design, and speci�c advertising technique
SELECTIMPLEMENT
(deciding between options)We chose an ideation that had a simplicity
and clean quality about it with simple muted blue tones and grays. The final font choice for our
identity was Myriad Pro and Geo Sans Light.
EVALUATE
(reviewing the process; planning ahead)
The final outcome of the MetroLink card was
what we hoped to achieve. By looking back
on our original goals for the topic and planning
ahead accordingly, we were able to identify,
document, and resolve any subtle changes in
direction of the group.
(taking action on your decision)With the website complete and the design of
the application, branding and a mock physical card finalized, we chose to create a video advertisement that could represent all of the
services that we want to offer with the MetroLink card.
METROLink: process: task management & research
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The entire prokect was completed over a 7 week period. Graphic standards were first established, including the typefaces and color, to represent the prroduct. The prototypes for the logo, application icon, card, and website were developed through a very organic process, based primarily on the constant feedback system week after week.
{prototypes}METROLink
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STYLECOLOR PALETTE TYPOGRAPHY
GEOSANSLIGHTgeosanslight
MYRIAD PRO
myriad pro
PROTOYPESLOGO
MOBILE APPLICATION ICON
draf
ts
drafts
final
final
METROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLink
METROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLink
METROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLink
PROTOTYPESCARD
draftsMETROLink
1234 5678 9101 23451234
10/17GOODTHRU
Jeffrey Riman MTA
METROLink MTA
Stay alert while using your desired form of transportation.
For questions, visit MetroLink.info
final
PROTOTYPESWEBSITE (second draft)
TRANSIT SPENDING LOG IN
METROLink: prototypes
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1.212.654.45671.800.321.1234abouthome services affiliates mobile YOUR ACCOUNT
TRANSIT SPENDING LOG IN
OMETR Link
1.212.654.45671.800.321.1234about
ABOUT
home services affiliates mobile YOUR ACCOUNT
OMETR Link
METROLink
1234 5678 9101 23451234
10/17GOODTHRU
Jeffrey Riman MTA
METROLink MTA
Stay alert while using your desired form of transportation.
For questions, visit MetroLink.info
METROLink1234 5678 9101 2345
1234
10/17
GOODTHRU
Jeffrey Riman
MTA
METROLin
k
1234 5678 9101 2345
1234
10/17
GOOD
THRU
Jeffrey Riman
MTA
METR Link
1234 5678 9101 2345
1234
10/17GOOD
THRU
Jeffrey Riman
MTA
O
METR Link
1234 5678 9101 23451234 10/17GOOD
THRU
Jeffrey RimanMTA
O
METROLink1234 5678 9101 23451234
10/17GOODTHRUJeffrey Riman
MTA
WHAT IS METROLINK?A quick and e�cient way for using public transportation is important to the overall satisfaction of both New York residents and tourists alike. MetroLink enables public transit users to track their travel patterns and spending habits via a comprehensive online platform that provides accurate real-time travel and spending information.
COMPONENTS 1) All public transportation uses 2) Visa purchases 3) Tracks transportation patterns 4) Tracks spending habits 5) Interactive website (applications for digital devices) 6) Tracks the accuracy of the MTA system 7) Provides feed to the MTA to make improvements via user insight 8) Recurring automatic payments
1.212.654.45671.800.321.1234abouthome services affiliates mobile YOUR ACCOUNT
OMETR Link
WHILE METROLINK IS CURRENTLY MOST DEVELOPED ON THE IPAD AND IPHONE FOR MOBILE DEVICES, IT IS ALSO AVAILABLE AS ANDROID AND BLACKBERRY APPLICATIONS.
please visit your mobile application store for the free MetroLink application!
1.212.654.45671.800.321.1234abouthome services affiliates mobile YOUR ACCOUNT
OMETR Link
AFFILIATES
all public MTA transportation information can be accessed
through MetroLink
link your MetroLink card with a Visa credit card for automatic payment
and other spending bene�ts
based on your destinations, yelp can suggest some nearby businesses
you may be interested in
METROLink: prototypes final website prototype
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1.212.654.45671.800.321.1234abouthome services affiliates mobile YOUR ACCOUNT
OMETR Link
your account
contact usFAQs
SERVICES
devicesaccount
SETTINGS
SPENDING
TRAVEL
interactive
1.212.654.45671.800.321.1234abouthome services affiliates mobile YOUR ACCOUNT
OMETR Link
your account
contact usFAQs
SERVICES
devicesaccount
SETTINGS
SPENDING
TRAVEL
interactive
based on your travel destination, here are some suggestions:
1.212.654.45671.800.321.1234abouthome services affiliates mobile YOUR ACCOUNT
OMETR Link
your account
contact usFAQs
SERVICES
devicesaccount
SETTINGS
SPENDING
TRAVEL
interactive
HAVE QUESTIONS? We are here to help!Please contact us via the form below and let us know how we can improve your membership experience or if we can be of any further assistance. We look forward to hearing from you.
For immediate answers to your questions, contact customer support by calling 800-321-1234, tweeting @MetroLinkSupport or �lling out the form below.
FROM:
SUBJECT:
MESSAGE:
SUBMIT
-------------------PLEASE SELECT-------------------
1.212.654.45671.800.321.1234abouthome services affiliates mobile YOUR ACCOUNT
OMETR Link
your account
contact usFAQs
SERVICES
devicesaccount
SETTINGS
SPENDING
TRAVEL
interactive
2:47PMC- 2:50PME- 2:54PM
5:57PM4- 5:58PM5- 6:04PM6- 6:10PM
3:02PM
6:29PM
DECEMBER 2ND, 2011subway
LOCATION
23rd st, 8th ave 2:47pm
TIME SWIPED
C- 2:50pm E- 2:54pm
86th st, Lex ave 5:57pm 4- 5:58pm5- 6:04pm 6- 6:19pm
TIME TRAIN ARRIVED
taxiTIME
10:03PM $7.10 $1.00
FARE
$8.10
TOTALTIP
ACCOUNT BALANCETYPE
public
taxi
unlimited
linked to visa
exp: 12/15/11
BALANCE
METROLink: prototypes final website prototype
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{Soxland}Soxland International is a leading full service hosiery company. It currently designs, manufactures, and distributes for companies like Bloomingdale’s, Delia’s, Charter Club, Dillards, Nordstroms, Macy’s, and GH Bass. To contribute to the promtion of environmental responsibility, Soxland has a collection that contains designs that carry strong eco-friendly messages focused on environmental awareness.
I created visual displays for the company’s two main showrooms. One representing the Greenology bamboo line and the other representing the spring collection.
This internship was completed Summer 2011 at Soxland International.
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Soxland: bamboo showroom visual display
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Soxland: spring showroom visual display
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