Presented By:• Dave Appel• Polar Regional
Account Manager
• Dave Goldstein • Vice President
Business Development - NESTA
• National Exercise & Sports Trainers Association
Agenda
• Basics of heart rate training • Current health club environment• Personal training today: How to learn
heart rate science• How to apply this learning to make
better trainers • Next Steps
Who is Heart Rate Training For?
• Amateur Athletes• Housewives • Weekend Warriors• Professional
Athletes• Mom• Dad• Grandma• Grandpa
• Cardiac Rehab Patients
• Weight Loss • Heart Health• Lifetime Fitness• Injury Rehab• Exercise Experts• Exercise Beginners
EVERYONE
Does Heart Rate Training Work?• Client A – was on a 4 month Cardio
Coaching program • Pre-Assessment VO2
What Activities Can Your Clients Do?
• Cycling X-Country • Skiing Walking• In-line Skating• Swimming• Hiking• Mountain Biking• Kayaking• Treadmill• Spinning
• Snow Shoeing• Running• Cardiac Rehab• Canoeing • Kick Boxing• Elliptical• Climbing• Group Fitness
Classes
All of Them
• Improve client well-being• More effective use of
client training time• Improve client
performance and fitness• Spot potential client
health problems • Keep clients motivated
Why Use a Heart Rate Monitor?
Target Heart Rate ZonesTarget Zones Zone 1: 60-70% Fat Burning, recommended for
recovery Zone 2: 70-80% Building Aerobic Base Zone 3: 80+ % Anaerobic Training
Formulae :220 minus age (A)= estimated max hr (HRMx)
HRMx minus MRHR= (C)
(C) X .60 = (D) D + MRHR = ( ) 60% limit number(C) X .70 = (E) E + MRHR = ( ) 70% limit number
(C) X .80 = (E) E + MRHR = ( ) 80% limit number
Factors Affecting Heart Rate
Age Gender Genetics
Fitness level
Resting HRMaximum HR
Exercise mode
Exercise intensity
Body & Air Temperature
Exercise environment
StressNutritionHydrationMedicationSmokingDrinking
Common variables monitored:
1. Exercise Heart Rate
2. Maximum Heart Rate (HRmax)
3. Recovery Heart Rate
Types of Heart Rate
Your Current Membership• 80% of club members want to lose weight
or tone & firm up\
– 50% need to lose 10 lbs. or more
• 75% of these members use cardio machines for their weight loss program …
… but less than 20% train with a heart rate monitor!
Trainers: Benefits of Training with Heart Rate• Easily integrated into current
programs• Provides uniform delivery of training
that will keep clients on track and motivated
• Documents client improvements as you track your training sessions
• Tool to hold clients accountable
CDC.GovCDC.Gov
EXERCISE RXMost days of the week - preferably daily
5 or more days of the week if moderate-intensity (for a total of 30 minutes/day)
3 or more days of the week if vigorous-intensity (for at least 20-60 minutes/session)
What Does a Professionally Certified Personal Fitness Trainer do? Fitness Goals and Needs B
Bridge the Gap
A Current Health and Fitness Level
Are Trainers Training Appropriately? Are you“Bridging the Gap” Safely and Effectively?
Optimal Training
EducationBy Incorporating PFT 2.0 and Polar:
• Educated members become successful – goal oriented members – continued revenues (if they believe in it, they will succeed in it)
• Separate from other Trainers through tech.
• Start classes, additional points of revenue
TrainingWith PFT 2.0 and Polar:
• Your PT staff will outline clear individual goals during assessments. - Good trainer/client communication leads to
member trust which turns into repeat personal training clients.
– Additional service creates “buzz” more referrals, etc.
– Provide greater ROI and sell-through of monitors
Application• I have to study what? I just finished
school!
• I’m certified GREAT…now what?
• I don’t want to be a “salesperson”…
• How do I communicate with a potential client?
PFT 2.0 : Educating Trainers in a New Way– Trainers learn the practical application
of the science and business of training
– Trainers will learn to use the technology to help get and retain clients
– Trainers will learn the benefits of heart rate technology • Improved performance• Improved efficiency• Increased motivation• Increased knowledge• Adaptability• Accountability• Objective assessment• Objective training
PFT 2.0 : Educating Trainers in a New Way
Next StepsOnce Trainers are armed with: Heart Rate Knowledge and NESTA PFT 2.0
-you can start to implement more fee-based programs to stand out from the competition, drive revenues and results:
• Polar Cardio Coaching• Weight Management Classes• Running and Triathlon Groups
Next Steps• To get certified in NESTA PFT 2.0, visit
www.nestacertified.com, or email [email protected]
• To sell Polar Heart Rate Monitors in your facility, contact your Regional Account Manager – Visit: polarusa.com/clubtechnology and click on find your account manager.