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Podcasting: Downloading Content,
Uploading Dollars
.com
Daniel Anstandig, McVay MediaReed Bunzel, American Media Services
Holland Cooke, McVay MediaJennifer Lang, WFAE Radio
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.com
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.com
Podcasting
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.com
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.com
Podcasting
- Mp3 audio downloads of talk, hosted music program, or special interest program.
- NOT individual mp3 downloads of music.
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.com
Podcasting
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.com
Podcasting
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.com
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.com
Podcasting
From Bridge Ratings
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.com
Podcasting
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.com
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Podcasting:
Download Content,
Upload Dollars
NAB Radio Show
Sept. 26, 2007
American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
A Quick Note About Podcasting
Before Apple launched the iPod in October 2001, the word “podcast” did not exist. And the word “pod” meant something
entirely different:
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
Things To Consider About Your Podcast:
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
Things To Consider About Your Podcast:
•What do your listeners really want?
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
Things To Consider About Your Podcast:
•What do your listeners really want?
•Stop thinking they want what you think they want.
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
Things To Consider About Your Podcast:
•What do your listeners really want?
•Stop thinking they want what you think they want.
•Ask them for their contributions. In a truly interactive world, today’s listener wants personal input on his/her media content.
![Page 18: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/18.jpg)
American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
Things To Consider About Your Podcast:
•What do your listeners really want?
•Stop thinking they want what you think they want.
•Ask them for their contributions. In a truly interactive world, today’s listener wants personal input on his/her media content.
•Remember: Your listeners have many media from which to choose…for what compelling reason will they go through the process of downloading your podcast?
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
Things To Consider About Your Podcast:
•What do your listeners really want?
•Stop thinking they want what you think they want.
•Ask them for their contributions. In a truly interactive world, today’s listener wants personal input on his/her media content.
•Remember: Your listeners have many media from which to choose…for what compelling reason will they go through the process of downloading your podcast?
•Your listeners want to hear something that leaves them wanting more, not less. Make your podcasts valuable!
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
In A Media-On-Demand World, What CanYou Offer To Your Listeners That’s
Different?
•Content that is pertinent
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
In A Media-On-Demand World, What CanYou Offer To Your Listeners That’s
Different?
•Content that is pertinent
•Content that is relevant
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
In A Media-On-Demand World, What CanYou Offer To Your Listeners That’s
Different?
•Content that is pertinent
•Content that is relevant
•Content that is fresh and can be obtained nowhere else
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
In A Media-On-Demand World, What Can You Offer To Your Listeners That’s
Different?
•Content that is pertinent
•Content that is relevant
•Content that is fresh and can be obtained nowhere else
•Content that is perishable, so there is value in coming back tomorrow and the next day
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
In A Media-On-Demand World, What CanYou Offer To Your Listeners That’s
Different?
•Content that is pertinent
•Content that is relevant
•Content that is fresh and can be obtained nowhere else
•Content that is perishable, so there is value in coming back tomorrow and the next day
•Content that has an intrinsic value to the listener
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
So…What Sort Of Programming Has ValueTo Your Listeners?
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
So…What Sort Of Programming Has ValueTo Your Listeners?
•“The Inside Scoop”: What goes on in the studio when the audience isn’t listening.
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
So…What Sort Of Programming Has ValueTo Your Listeners?
•“The Inside Scoop”: What goes on in the studio when the audience isn’t listening.
•Stand-up comedy from local clubs
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
So…What Sort Of Programming Has ValueTo Your Listeners?
•“The Inside Scoop”: What goes on in the studio when the audience isn’t listening.
•Stand-up comedy from local clubs
•Artist interviews from syndicated services
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
So…What Sort Of Programming Has ValueTo Your Listeners?
•“The Inside Scoop”: What goes on in the studio when the audience isn’t listening.
•Stand-up comedy from local clubs
•Artist interviews from syndicated services
•Lifestyle information for listeners: health, exercise, entertainment, sports, news, commentary, travel, etc.
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So…What Sort Of Programming Has ValueTo Your Listeners?
•“The Inside Scoop”: What goes on in the studio when the audience isn’t listening.
•Stand-up comedy from local clubs
•Artist interviews from syndicated services
•Lifestyle information for listeners: health, exercise, entertainment, sports, news, commentary, travel, etc.
•Do-It-Yourself Informercials
American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
When Developing Your Podcasts, Keep These Elements In Mind:
How much time will your audience have to listen to your podcast?
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
When Developing Your Podcasts, Keep These Elements In Mind:
How much time will your audience have to listen to your podcast?
Where will your listeners be when they listen to your podcast?
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
When Developing Your Podcasts, Keep These Elements In Mind:
How much time will your audience have to listen to your podcast?
Where will your listeners be when they listen to your podcast?
• On their commute?
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
When Developing Your Podcasts, Keep These Elements In Mind:
How much time will your audience have to listen to your podcast?
Where will your listeners be when they listen to your podcast?
• On their commute?
• At lunch or on their daily walk?
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
When Developing Your Podcasts, Keep These Elements In Mind:
How much time will your audience have to listen to your podcast?
Where will your listeners be when they listen to your podcast?
• On their commute?
• At lunch or on their daily walk?
• At their desk?
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
When Developing Your Podcasts, Keep These Elements In Mind:
How much time will your audience have to listen to your podcast?
Where will your listeners be when they listen to your podcast?
• On their commute?
• At lunch or on their daily walk?
• At their desk?
• Taking care of business somewhere else?
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
Now…How Do You Monetize Your Podcasting?
Generally speaking, there are four different models that can generate revenue from podcasting:
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
Now…How Do You Monetize Your Podcasting?
Generally speaking, there are four different models that can generate revenue from podcasting:
Advertising
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
Now…How Do You Monetize Your Podcasting?
Generally speaking, there are four different models that can generate revenue from podcasting:
Advertising
Sponsorships
![Page 40: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/40.jpg)
American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
Now…How Do You Monetize Your Podcasting?
Generally speaking, there are four different models that can generate revenue from podcasting:
Advertising
Sponsorships
Subscriptions
![Page 41: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/41.jpg)
American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
Now…How Do You Monetize Your Podcasting?
Generally speaking, there are four different models that can generate revenue from podcasting:
Advertising
Sponsorships
Subscriptions
Online Sales
![Page 42: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/42.jpg)
American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
Advertising Within Podcasts
•Sell advertising to local, regional, or national advertisers.
•Short :10s or :15s work best, depending on the length and content of the podcast.
•It’s best if advertising can be directly linked to the podcast, either by content, personality, or context.
•Selling points:
• Podcasts are content on demand, meaning the listener is actively hearing what is said (or shown)
• Audience is highly targeted by demographic and lifestyle
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
Podcast Sponsorships
Sponsorships work best when a company wants to associate itself with a particular podcast or type of content. Examples:
•Home Depot or ACE Hardware for do-it-yourself podcasts
•Michaels or Mary’s Craft Shoppe for arts and crafts podcasts
•Geico or Jimmy’s Body Shop for car repair podcasts
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
Subscription Services
In a new media world where free content is king, use caution when considering a subscription model. Remember your competition:
![Page 45: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/45.jpg)
American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
Subscription Services
In a new media world where free content is king, use caution when considering a subscription model. Remember your competition:
XM and Sirius
![Page 46: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/46.jpg)
American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
Subscription Services
In a new media world where free content is king, use caution when considering a subscription model. Remember your competition:
XM and Sirius
Other subscription services
![Page 47: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/47.jpg)
American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
Subscription Services
In a new media world where free content is king, use caution when considering a subscription model. Remember your competition:
XM and Sirius
Other subscription services
Other regular daily purchases
![Page 48: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/48.jpg)
American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
Subscription Services
In a new media world where free content is king, use caution when considering a subscription model. Remember your competition:
XM and Sirius
Other subscription services
Other regular daily purchases
The Local Movie Theater
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
Online Sales
If your podcasts become popular, you can sell shirts, caps, books—virtually anything that can be branded and monetized.
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American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464
American Media Services-Internet
1311 Chuck Dawley Blvd. #202Mt. Pleasant, SC 29464
843-972-2200
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Holland Cooke
NewsTalk Specialist, McVay Media
www.HollandCooke.com
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Why is this man smiling?
![Page 53: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/53.jpg)
Three ideas:1.Infinite Inventory,
Proven Promotion.2.Homo Sapiens’
favorite toy?3.Bear-hug YouTube.
![Page 54: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/54.jpg)
Three ideas:1.Infinite Inventory,
Proven Promotion.2.Homo Sapiens’
favorite toy?3.Bear-hug YouTube.
![Page 55: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/55.jpg)
Three ideas:1.Infinite Inventory,
Proven Promotion.2.Homo Sapiens’
favorite toy?3.Bear-hug YouTube.
![Page 56: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/56.jpg)
Three ideas:1.Infinite Inventory,
Proven Promotion.2.Homo Sapiens’
favorite toy?3.Bear-hug YouTube.
![Page 57: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/57.jpg)
Don’t even try to take notes!
They’re online at a super-secret Internet address…
![Page 58: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/58.jpg)
Revenue, Right Under Your
![Page 59: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/59.jpg)
Quick Quiz, about
Talk Radio
weekend programming...
![Page 60: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/60.jpg)
Choose one:“Best of Rush”WORST weekend
Talk Radio Programming
![Page 61: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/61.jpg)
Choose one:“Best of Sean”WORST weekend
Talk Radio Programming
![Page 62: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/62.jpg)
Choose one:“Best of Ben”WORST weekend
Talk Radio Programming
![Page 63: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/63.jpg)
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“Best of Rush”“Best of Sean”WORST weekend
Talk Radio Programming
![Page 65: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/65.jpg)
How-To make moneywith how-to shows:
BEST weekend Talk Radio
Programming
![Page 66: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/66.jpg)
Warning!What you are about to see is
crude.
![Page 67: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/67.jpg)
Relax!What you are about to see is
easy.
![Page 68: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/68.jpg)
Have youhugge
d a
lawyer?
![Page 69: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/69.jpg)
Why radio loves lawyers:They “get” billable hours.Law doesn’t syndicate well.They don’t want spots in-show.They need spots out-of-show.They use Yellow Pages.Done well, this is good
programming.“The lawyer is in. The meter is off.”
“The lawyer is in. The meter is off.”
![Page 70: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/70.jpg)
Why radio loves lawyers:They “get” billable hours.Law doesn’t syndicate well.They don’t want spots in-show.They need spots out-of-show.They use Yellow Pages.Done well, this is good
programming.“The lawyer is in. The meter is off.”
“The lawyer is in. The meter is off.”
![Page 71: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/71.jpg)
Why radio loves lawyers:They “get” billable hours.Law doesn’t syndicate well.They don’t want spots in-show.They need spots out-of-show.They use Yellow Pages.Done well, this is good
programming.“The lawyer is in. The meter is off.”
“The lawyer is in. The meter is off.”
![Page 72: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/72.jpg)
Why radio loves lawyers:They “get” billable hours.Law doesn’t syndicate well.They don’t want spots in-show.They need spots out-of-show.They use Yellow Pages.Done well, this is good
programming.“The lawyer is in. The meter is off.”
“The lawyer is in. The meter is off.”
![Page 73: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/73.jpg)
Why radio loves lawyers:They “get” billable hours.Law doesn’t syndicate well.They don’t want spots in-show.They need spots out-of-show.They use Yellow Pages.Done well, this is good
programming.“The lawyer is in. The meter is off.”
“The lawyer is in. The meter is off.”
![Page 74: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/74.jpg)
Why radio loves lawyers:They “get” billable hours.Law doesn’t syndicate well.They don’t want spots in-show.They need spots out-of-show.They use Yellow Pages.Done right, this is good
programming.This is great podcasting.
“The lawyer is in. The meter is off.”
![Page 75: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/75.jpg)
Why radio loves lawyers:They “get” billable hours.Law doesn’t syndicate well.They don’t want spots in-show.They need spots out-of-show.They use Yellow Pages.Done right, this is good
programming.This is great podcasting.
“The lawyer is in. The meter is off.”
![Page 76: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/76.jpg)
Why radio loves lawyers:They “get” billable hours.Law doesn’t syndicate well.They don’t want spots in-show.They need spots out-of-show.They use Yellow Pages.Done right, this is good
programming.This is great podcasting.
“We’re moving over to the Internet.”
![Page 77: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/77.jpg)
The Package:1. Web audio/video/text/graphics2. Banner/link/coupon/microsite3. Weekend longform4. Weekday shortform5. Mention in WWW promos6. ROS spots (plugging WWW)7. Blurb, link in E-newsletter 8. “We’ll put you on YouTube!”
![Page 78: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/78.jpg)
The Package:1. Web audio/video/text/graphics2. Banner/link/coupon/microsite3. Weekend longform4. Weekday shortform5. Mention in WWW promos6. ROS spots (plugging WWW)7. Blurb, link in E-newsletter 8. “We’ll put you on YouTube!”
![Page 79: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/79.jpg)
The Package:1. Web audio/video/text/graphics2. Banner/link/coupon/microsite3. Weekend longform4. Weekday shortform5. Mention in WWW promos6. ROS spots (plugging WWW)7. Blurb, link in E-newsletter 8. “We’ll put you on YouTube!”
![Page 80: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/80.jpg)
The Package:1. Web audio/video/text/graphics2. Banner/link/coupon/microsite3. Weekend longform…or NOT!4. Weekday shortform5. Mention in WWW promos6. ROS spots (plugging WWW)7. Blurb, link in E-newsletter 8. “We’ll put you on YouTube!”
![Page 81: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/81.jpg)
The Package:1. Web audio/video/text/graphics2. Banner/link/coupon/microsite3. Weekend longform4. Weekday shortform5. Mention in WWW promos6. ROS spots (plugging WWW)7. Blurb, link in E-newsletter 8. “We’ll put you on YouTube!”
![Page 82: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/82.jpg)
The Package:1. Web audio/video/text/graphics2. Banner/link/coupon/microsite3. Weekend longform4. Weekday shortform5. Mention in WWW promos6. ROS spots (plugging WWW)7. Blurb, link in E-newsletter 8. “We’ll put you on YouTube!”
![Page 83: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/83.jpg)
The Package:1. Web audio/video/text/graphics2. Banner/link/coupon/microsite3. Weekend longform4. Weekday shortform5. Mention in WWW promos6. ROS spots (plugging WWW)7. Blurb, link in E-newsletter 8. “We’ll put you on YouTube!”
![Page 84: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/84.jpg)
The Package:1. Web audio/video/text/graphics2. Banner/link/coupon/microsite3. Weekend longform4. Weekday shortform5. Mention in WWW promos6. ROS spots (plugging WWW)7. Blurb, link in E-newsletter 8. “We’ll put you on YouTube!”
![Page 85: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/85.jpg)
The Package:1. Web audio/video/text/graphics2. Banner/link/coupon/microsite3. Weekend longform4. Weekday shortform5. Mention in WWW promos6. ROS spots (plugging WWW)7. Blurb, link in E-newsletter 8. “We’ll put you on YouTube!”
![Page 86: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/86.jpg)
What happens when we’re sold out?y online inventory is infinite.”
Chris Walus, GSM, WDEL/WSTW, Wilmington
![Page 87: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/87.jpg)
What happens when we’re sold out? Online is NEVER “sold out.”
Chris Walus, GSM, WDEL/WSTW, Wilmington
![Page 88: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/88.jpg)
“My on-air inventory is finite...”y online inventory is infinite.”
Chris Walus, GSM, WDEL/WSTW, Wilmington
![Page 89: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/89.jpg)
“My on-air inventory is finite...my online inventory is infinite.”
Chris Walus, GSM, WDEL/WSTW, Wilmington
![Page 90: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/90.jpg)
FACT: When it comes to driving eyes-and-ears to the Internet, radio kicks butt.
Arbitron/Edison Media Research
![Page 91: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/91.jpg)
Homo sapiens’ favorite toy?
The mirror!Examples?
MySpace, YouTube, eBay, Survivor, American Idol
![Page 92: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/92.jpg)
![Page 93: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/93.jpg)
Homo sapiens’ favorite toy?
The mirror!Examples?
MySpace, YouTube, eBay, Survivor, American Idol
![Page 94: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/94.jpg)
Homo sapiens’ favorite toy?
The mirror!Examples?
MySpace, YouTube, eBay, Survivor, American Idol
![Page 95: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/95.jpg)
Warning!What you are about to see is
crude.
![Page 96: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/96.jpg)
![Page 97: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/97.jpg)
![Page 98: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/98.jpg)
Relax!What you are about to see is
easy.
![Page 99: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/99.jpg)
![Page 100: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/100.jpg)
“Aircheck?”Or
“souvenir?”
![Page 101: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/101.jpg)
Use new media to holda mirror up to youraudience, then chargethem, or advertisers, tolook into the mirror.
![Page 102: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/102.jpg)
Bear-hug YouTube• It’s FREE. Video files are big. Bandwidth = $$$
• It’s robust. Video files are big. YouTube can take a
punch.
• Embed a viewer on your page, users don’t leave
your site.
• Viral apps (Share with a friend, Post to your blog,
etc.).
• Built-in, credible measurement.
• You reach THEIR cume too!
• GREAT way to test keywords.
• “Cachet”
![Page 103: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/103.jpg)
Bear-hug YouTube• It’s FREE. Video files are big. Bandwidth = $$$
• It’s robust. Video files are big. YouTube can take a
punch.
• Embed a viewer on your page, users don’t leave
your site.
• Viral apps (Share with a friend, Post to your blog,
etc.).
• Built-in, credible measurement.
• You reach THEIR cume too!
• GREAT way to test keywords.
• “Cachet”
![Page 104: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/104.jpg)
Bear-hug YouTube• It’s FREE. Video files are big. Bandwidth = $$$
• It’s robust. Video files are big. YouTube can take a
punch.
• Embed a viewer on your page, users don’t leave
your site.
• Viral apps (Share with a friend, Post to your blog,
etc.).
• Built-in, credible measurement.
• You reach THEIR cume too!
• GREAT way to test keywords.
• “Cachet”
![Page 105: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/105.jpg)
Bear-hug YouTube• It’s FREE. Video files are big. Bandwidth = $$$
• It’s robust. Video files are big. YouTube can take a
punch.
• Embed a viewer on your page, users don’t leave
your site.
• Viral apps (Share with a friend, Post to your blog,
etc.).
• Built-in, credible measurement.
• You reach THEIR cume too!
• GREAT way to test keywords.
• “Cachet”
![Page 106: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/106.jpg)
Bear-hug YouTube• It’s FREE. Video files are big. Bandwidth = $$$
• It’s robust. Video files are big. YouTube can take a
punch.
• Embed a viewer on your page, users don’t leave
your site.
• Viral apps (Share with a friend, Post to your blog,
etc.).
• Built-in, credible measurement.
• You reach THEIR cume too!
• GREAT way to test keywords.
• “Cachet”
![Page 107: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/107.jpg)
Bear-hug YouTube• It’s FREE. Video files are big. Bandwidth = $$$
• It’s robust. Video files are big. YouTube can take a
punch.
• Embed a viewer on your page, users don’t leave
your site.
• Viral apps (Share with a friend, Post to your blog,
etc.).
• Built-in, credible measurement.
• You reach THEIR cume too!
• GREAT way to test keywords.
• “Cachet”
![Page 108: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/108.jpg)
Bear-hug YouTube• It’s FREE. Video files are big. Bandwidth = $$$
• It’s robust. Video files are big. YouTube can take a
punch.
• Embed a viewer on your page, users don’t leave
your site.
• Viral apps (Share with a friend, Post to your blog,
etc.).
• Built-in, credible measurement.
• You reach THEIR cume too!
• GREAT way to test keywords.
• “Cachet”
![Page 109: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/109.jpg)
Bear-hug YouTube• It’s FREE. Video files are big. Bandwidth = $$$
• It’s robust. Video files are big. YouTube can take a
punch.
• Embed a viewer on your page, users don’t leave
your site.
• Viral apps (Share with a friend, Post to your blog,
etc.).
• Built-in, credible measurement.
• You reach THEIR cume too!
• GREAT way to test keywords.
• “Cachet”
![Page 110: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/110.jpg)
Bear-hug YouTube• It’s FREE. Video files are big. Bandwidth = $$$
• It’s robust. Video files are big. YouTube can take a
punch.
• Embed a viewer on your page, users don’t leave
your site.
• Viral apps (Share with a friend, Post to your blog,
etc.).
• Built-in, credible measurement.
• You reach THEIR cume too!
• GREAT way to test keywords.
• “Cachet”
![Page 112: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/112.jpg)
![Page 113: Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer](https://reader035.vdocuments.site/reader035/viewer/2022062618/55142c0e550346d8488b5d48/html5/thumbnails/113.jpg)
Podcasting: Downloading Content,
Uploading Dollars
.com
Daniel Anstandig, McVay Media
Reed Bunzel, American Media Services
Holland Cooke, McVay Media
Jennifer Lang, WFAE Radio