Download - Podcast final3
PODCASTING TO GROW YOUR
PERSONAL BRANDDavid Forse
PODCASTING CAN GROW YOUR PERSONAL BRAND
AND
ANYONE IN THE ROOM CAN DO IT
MY EXPERIENCE
Producer~1 year oldTop 100 history podcastGenerating cash flow
WHAT IS A PODCAST?
WHAT IS A PODCAST?
WHAT IS A PODCAST?
WHY TO PODCAST
1 Billion 75 Million
32% Growth in Listener Hours
WHY TO PODCAST
Audience skews wealthier, educated, and young
WHY TO PODCAST
podcast blog0
12500000
25000000
37500000
50000000
MY EXPERIENCE
120K listens in the first year
15K listens/month
10% growth/month
HOW TO PODCAST - THE 3 STEPS
1. create it
2. record it
3. promote it
CREATE IT
1. choose a topic
CREATE IT
2. choose a format
30 secs 15 ~ 20 minutes 2 mins 15 ~ 20 minutes 30 secs
CREATE IT
3. plan out your first 6 episodes
RECORD IT
1. microphone (~$50)unidirectional, USB
RECORD IT
2. sound editor (free)
RECORD IT
3. hosting (~10 dollars/month)
PROMOTE IT
1.platforms (free)
PROMOTE IT
2. social media (free)
PROMOTE IT
3. competitor podcasts
1. create it
2. record it
3. promote it
READING REACHES PEOPLES MINDS, BUT LISTENING REACHES PEOPLES HEARTS
malcolm gladwell