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Poaching LG15: ARG-style
How an evil girl named Cassie shook Breeniverse
Burcu S. Bakiogluhttp://www.palefirer.comIndiana University
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Business of Story-telling
Producers/Creators
Medium of the work
Communities
Materiality of the mediumPerforming the work
Forming the text
Author(s)Franchises
Locus of control
Re-negotiating controlPoachingTactics
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Social Shows“The Show Is Everywhere”
•Social network Web site •Community interacting with show as well as with
each other•User-generated content•Narrative is cross media
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Transmedial Components
•Videos•Fan videos•Comments•Forum threads•MySpace profiles•Text messages•#IRC channels• IRL interaction with characters
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LG15: Timeline
•Started as vlog•3rd video = half a million hits•4 months = Internet phenomenon•Sept 13, 06 came out as show•Jessica Lee Rose won Webby Awards on 2007
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Fans help story evolve
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ARG
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careful.take nobody at face value.there is more than one girl.that’s just unconscious knowledge. [email protected]
…It’s really crazy (and overwhelming!) that those types of people want to contact me. I’m not really interested in that sort of thing, but if you think it’s a good idea and it’s someone you trust, you can give them this email address…
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When I Get to the Bottom Where I Stop
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Church of Serapis Ruins
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Whose work is it anyway?
•Materiality of the medium•Constant negotiation for meaning▫Producers▫Medium▫Community
•Struggle within community
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Burcu S. BakiogluPh.D Candidate Comparative LiteratureIndiana University
http://[email protected]/Skype: PaleFireR