Download - PlayMoolah at The Asian Banker Summit 2012
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The BEST way for kids to learn about money
Min, Co-founder
The Asian Banker Summit 2012
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TRUST
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Trust in banks has eroded since 2008
ConsumerConfidence
Source: The Financial Trust Barometer analysis by Edelman
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What is the ROOT CAUSEof financial illiteracy
in America?
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Surprising Problems
1. The world lacks financial education High school students know less about financial
topics than their counterparts did 30 years ago.
2. Schools are not doing the job Students' scores on Jump$tart Coalition assessments
have been declining since the first survey was administered in 1997.
3. Parents don’t know where to begin Only 32% of American parents talk to their children regularly
about personal finance.
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What If…
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PlayMoolah
Interaction &Education
Kids Platform- Fun and engaging- Learn through play- Manage real money
Parents Platform- Monitor & track progress- Get involved (eg. co-pay)- Knowledge & guidance
Collect real savings data
Intelligent Recommendations
Moolah Algorithms
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Set REAL Goals
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Set REAL Goals
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Parents Dashboard
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Give to REAL Charities
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Give to REAL Charities
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Learn REAL prices
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Start a lifetime relationship with young customers
Online engagement campaigns
Lead generation on new accounts
Integration with
real account data
For Financial Institutions