Download - Pinnacle Hotel
Pinnacle Hotel
Save More, See More Proposal by Empower Branding
Empower BrandingMeet the Team
Megan BarrAccount Manager
Brian GlassmanSenior Designer
Michael DonelsonMobile Developer
David GarciaCreative Director
Stephanie BloomSocial Strategist
• Creative Solutions and tools for rebranding
• Building brands and building trust
Our Values
Recognition and Awards
Success StoriesNotable Clients
Pinnacle HotelsA History of Excellence
• Comfort and Sustainability
• New strides in Global Market
Objectives for Rebranding• Expand and ensure brand standards across
a targeted international market• Target a younger, eco-conscious worldwide
business traveler• Utilize modern technologies to usher in a
new era of service excellence
International Effort
• How do we rebrand a well-known hotel chain with a new, international focus?
• New youthful, vibrant color scheme• Clean, sleek, modern typeface• Appeal to a new generation of young
business travelers, in the 25-40 age group
PromotionalBooklet
Promotional Booklet• Outline notable features
and amenities• PinnaclePOINTS™
Loyalty Programs
• Strategically placed at localtransportation centers
BillboardAd
Website
Forward-Thinking
• Beautiful, Flat Design
• Responsive Developmentto fit any device around the world
• Designed with Guest Service in Mind
User-First Functionality• Online Check-In/Check Out
• Online Guest Service
• International Language Options
• Register For and Track PinnaclePoints™
Mobile App
Key Features• Finding a Hotel
• Reserving a Room
• Sign into PinnaclePoints™
• See Promotions and Events
Digital Room Key• No more lost room key
• Save on use of plastic
• Cost-Effective
Social Media Campaign● Enable Social Sharing
● Facebook, Twitter and Foursquare
● Separate networks for global locations
● Provide information on hotel’s features, events and sustainability effort
Social Media Campaign
• Social Sharing matters in page views and in maintaining brand integrity
• Brands that enabled social sharing see an increase in web view of 12%
• Promote Brand/Sustainability
• Post photos toBoost Engagement
• Keep FollowersActive and Interested
Social Media Campaign
Social Media Campaign
• #whatwillyousee, #whatwillyousave• Open subject matter of posts, includes
cross-cultural as well as sustainable aspects of Pinnacle’s ideology
HydroStation™ andReusable Bottles
Pinnacle HydroStation™What Will You Save?
• Filtered water fountain for drinking
or refilling water bottles
• Why water?
Pinnacle HydroStation™What Will You Save?
Travel the World. Experience the SUMMIT™
-Full Service Bar
-Modern Design
-Beautiful Views
Save More. See More. Get More.
PREFERRED GOLD PLATINUM EXECUTIVE
With Enrollment+ 10,000
PinnaclePOINTS™
15 Stays or 30 Nightsor 75,000 lifetime
PinnaclePOINTS™
30 Stays or 60 Nightsor 200,000 lifetime
PinnaclePOINTS™
50 Stays or 100 Nightsor 500,000 lifetime
PinnaclePOINTS™
PinnaclePOINTS™ PinnaclePOINTS™ can be redeemed to get rewards, including drinks at SUMMIT™, discounted
stays, and even free nights.
Timeline of Deployment
Website Dev.
Native App Dev.
Social Media
Print Production
16 Weeks
12 Weeks
10 Weeks
8 Weeks
Budget Allocation
Print Creative/Materials35% of Total Budget
Digital Creative/Development25% of Total Budget
New Construction/Infrastructure40% of Total Budget