Download - PIA Webinar 5 Growth Strategies
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Carissa NewtonDirector of Marketing
Oak Street Funding
Growth Strategies for Your Agency
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Our time today
Planning
Information
Personalization
Measurement
Innovation
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There are no great limits to growth because there are no limits of human intelligence, imagination, and wonder.
~Ronald Reagan
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Why Grow?
• Opportunity
• Increased Revenue
• Growth = Value
• Succession
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Planning
Always have a plan, and believe in it. Nothing happens by accident.
- Chuck Knox
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Planning
• Sales plans ≠ Marketing plans• Why a marketing plan?
• Becomes a roadmap to achieving goals
• Track success• Monitor/Adjust• Understand budget and
timing to meet goals• Keeps everyone on the same page
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Planning
• Building a marketing plan without the resources:• Know your audience• Find ways to be found• Plan out tactics• Set goals/Monitor progress• Rinse and Repeat
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Information
• Maintain a database & maximize it– Make updates important– Ensure accuracy & completeness– Ask for permission (print/email)– Utilize information in interactions
• Birthdays/Anniversaries/Life Events
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Information
• What can you do with all this information?
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Personalization
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Measurement
• Results matter– Dashboards– Metrics– Goals
• Holds agency accountable
• Provides benchmarks
• Cut what’s not working
• Increase what is working
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Measurement
One important metric to monitor with marketing is ROI.
Return on Investment
(Return – Investment)Investment
Profit – Marketing Investment – *Overhead Allocation – *Incremental ExpensesMarketing Investment
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Measurement
For example…
Great Marketing Resource- http://www.mplans.com/
Email Campaign
Direct Mail Campaign
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Innovation
What’s not new:
• Insurance is all about sales
• Sales is all about two things– Lead generation– Closing
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Innovation
What IS new is HOW:
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Innovation
So HOW do you innovate?
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Innovation
So HOW do you innovate?
• Build strong Calls to Action/Offer Value
http://www.mantoothinsurance.com/Sample Landing Page-Oak Street
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Innovation
So HOW do you innovate?
• Be a resource– Events/Education– Newsletters– Social Media/Blogging
https://www.facebook.com/MantoothIns?v=app_198028816891495&app_data=wlbb%3D1
Facebook-Oak Street
Twitter-Oak Street
LinkedIn-Oak Street
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I have the steps, now what?
Most important thing-start some where
• Three ways to accomplish:– You create the plan/Engage staff to assist– Create a master plan/Engage temp help– Dedicated staff OR Outsource to an
agency/consultant
Just remember…
It doesn’t all have to happen overnight. It’s a process and will take time
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Who we are
Oak Street Funding is an innovator in niche funding providing commission-based commercial financing for insurance professionals nationwide.– Founded in 2003, we have worked with agents
nationwide delivering the funding they need to buy, build, or sell their agencies.
– Whether the agent needs $10,000 or $10,000,000, we’ll customize a loan to fit your needs.
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Why it matters
Now more than ever, agencies must find financing with a lender that understands their needs and market conditions.
We provide the financing that many banks won’t, using an agent’s own commission stream and cash flows as collateral for the loan.
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Stay competitive & profitable
• Develop a growth strategy– Set realistic goals and determine a plan– Agency management systems– Producer hiring & development– Knowing your customer– Weaving in new marketing methods
• Fund your strategy• Stay on top of metrics, refresh plan as
necessary
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Interested? Contact us today…
(1-866-625-3863)www.oakstreetfunding.com