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Social Media & Business: A PrimerPresentation by Michael Wilder
Michael WilderLearning Technologies Specialist
UNLV Teaching and Learning CenterUNLV School of JournalismUNLV Distance Education
E-mail: [email protected]: (702) 879-8454
About the Presenter
@michaelwilderhttp://www.facebook.com/michaelwilderhttp://www.linkedin.com/in/michaelwilderhttp://www.youtube.com/user/m1ch43lw1ld3rhttp://vegas-times.com/blogs/litf/
Presentation Materials
http://vegas-times.com/blogs/litf/
Question
Introductions
How many of you have bought anything online recently?
Where did you go?How many of you read the user
reviews before buying?
Question
Introductions
• How many have a Twitter account?• How many have a Facebook account?• How many have a cell phone? 4 billion cell phones worldwide
Whenever I ask that question, however...
Question
Introductions
Social media isn't for everyone.
Honestly, I think it's a good idea to be skeptical.
If it doesn't light your fire, why bother?
Question
Introductions
How many of you have prior experience with social media in a business setting either as an
vendor or as a client?
Social Media
Social Media
What is Social Media?
• Internet- and mobile-based tools for sharing and discussing information
• Often characterized by communication, interaction, and collaboration
• Also often includes multimedia and entertainment
Social Media
Examples• Microblogs (Twitter)
• Social Networking (Facebook, MySpace, LinkedIn)
• Media Sharing (YouTube, Vimeo, Flickr)
• Blogs (WordPress, Blogger, Live Journal)
•Virtual Worlds (Second Life, Active Worlds)
•Wikis (Wikipedia, MediaWiki)
• Social Bookmarks (Delicious)
• Collaborative Editing (Google Docs, Zoho)
• Aggregation (RSS)• And more…
Statistics
Twitter: 2009: 25 million
2010: 100 million
Facebook: 300 million active users
Statistics
2009: 25 million
Statistics
Statistics
Statistics
ViralBlog
Statistics
Question
Why?
Social Media in Business
Why Businesses Should Care
“Business may be about finances and the bottom line, but really, it’s about customers. It’s about pleasing customers, acquiring new ones,
and connecting with them.
For brick-and-mortar businesses or companies that focus on production, social media is an
excellent way to connect with customers and businesses. ”
--Ben Parr, Mashable
Statistic
According to a study by Chadwich Martin Bailey and iModerate Research Technologies, 60% of Facebook fans and 79% percent of Twitter followers are more likely to recommend a brand after becoming a fan or follower.
Case Study: Zappos
Business Uses
Twitter Use in Business
Facebook Use in Business
Ning Use in Business
LinkedIn Use in Business
Blog use in Business
YouTube Use in Business
End
Questions?
Comments?
Michael WilderLearning Technologies Specialist
UNLV Teaching and Learning CenterUNLV School of JournalismUNLV Distance Education
E-mail: [email protected]: (702) 879-8454
Contact Me
@michaelwilderhttp://www.facebook.com/michaelwilderhttp://www.linkedin.com/in/michaelwilderhttp://www.youtube.com/user/m1ch43lw1ld3rhttp://vegas-times.com/blogs/litf/