LARRY DOMINIQUEChairman & CEO
A PERSPECTIVE ON CUSTOMER EXPECTATIONS IN A DIGITAL AND MOBILITY DRIVEN FUTURE(STORIES FROM THE FRONT LINES)
MOBILITY – WHERE IS IT?
4) Mobility Segments | Segmentation Overview & Recommendations
Micro Mobility
Shuttle
& Ride Sharing
Other Services
Car Sharing
•Station-based•Free-floating•B2B, B2G
Ride Hailing
Rental Ownership
•Dynamic Shuttles•Carpool P2P•B2B, B2G
•e Hailing•Taxi•On-Demand Carpool
•Trad. Rental •Aggregation•Data•Parking, EV•MaaS•Smart City
•Scooter•Bike•Moped
•Subscription•Fractional•Leasing
Logistics
•Delivery•Health•Courier
Metallic
Segment Micro Mobility Car Sharing Ride Sharing Ride Hailing Rental Logistics Ownership Other Services
Size of Market2018 2030
Revenue$100M $300B $1B $7B < $1B $99B $1B $285B $20B $20B $1.8B $104B TBD TBD
Rationale
(++) Market growth(+) Complimentary to Car Sharing(+) Learn market w/lower investment(-) Competitive space with large competitors(-) Rapidly evolving
(+) Supports alternative vehicle ownership(+) Apply WDC key learnings to other services and markets(+) B2B, B2G Fleet opportunities(-) Capital intensive
(+) Exponential growth forecast (2025+ AD)(+) Supports alternative vehicle ownership, P2P(+) Potential carsharing synergies(-) Business model still difficult (Ford-Chariot)
(+) Market growth and direct ch. to metallic(-) Establishedcompetitors w/ large market share(-) Competing against tech startups / large OEM investments
(+/-) Flat revenue growth(+) Can cover thru carsharing
(+) Growth forecast(+) Fleet services opportunity depending on metallic offering(+/-) Future is AD
(+) Supports alternative vehicle ownership(+) Customer demand forecast to grow(+/-) No competitor has “figured it out”
(+) All ancillary services supported(+) Supports alternative vehicle ownership(+) Revenue growth(+) Supports new ownership model address traditional ownership pain points
5
Source: Revenue forecast from Frost & Sullivan
3) OEM & Tech Overview | OEM Partnerships in Mobility
6
Micro Mobility
Car Sharing
Ride Sharing& Shuttle
Ride Hailing
Rental
Logistics
Ownership
Other Services
PSA Ford GM BMW Mercedes Benz Toyota
Micro Mobility 1 4 1 3 3 1
Car Sharing 2 0 4 4 5 1
Ride Sharing & Shuttle
1 2 2 3 4 1
Ride Hailing 1 2 4 2 3 4
Rental 0 4 4 3 3 3
Logistics 0 3 2 2 4 1
Ownership 0 2 3 3 3 1
Other Services 1 4 4 5 5 4
•In N.A., Ford and GM have invested in several mobility segments in addition to large investments in AD, AI, ZEV, MFG•BMW and Mercedes collaboration will bring Global efficiencies to the N.A. market, strength in Car Sharing, Shuttle, Subscription, etc.•PSA may have the advantage of being a fast follower but there is risk to some markets and segments closing by the time PSA NA can enter
*Subjective ratings based on investments, partnerships, valuations, etc.
Level of Integration Scale: 1: Low; 3: Medium; 5: High
2019 2020
PSA NA Mobility | WDC Car Sharing Monthly Total Cost Reduction 2019 vs. 2020
7
• Monthly Total Cost Reductions 2019 to 2020 (34%)Cost reductions under study: Fleet management, repairs, rent, parking
-34%
General &
Administrative
Marketing
Cost of
Goods Sold
Total Cost Total Cost
-32%
-42%
-56%
Leasing &
Maintenance
Parking -64%
-37%
Largest Cost
Reductions
Brand Adv
Staff
Call Center -79%
COLLABORATION WITH CITIES CAN BE THE CATALYST
THE CONSUMERDIGITAL REVOLUTION
THAT STARTED 10 YEARS AGO
VARIOUS WAYS
THE AUTOMOTIVE INDUSTRY: PARADIGM PARALYSIS
CONSUMER RELATIONSHIP
AUTOMOTIVE RETAIL AND OEMSREQUIRE NOT ONLY A “REBOOT”
BUT A RAPID “REDESIGN”
THANK YOU